Making Your Social Media Analytics Profitable With

One Idea

• If you look around you at the businesses that have social media accounts; you will find that about 2/3rds of those businesses that wanted to focus on social media for their small business marketing first..opened a account and started the work. But a few months later stopped.

Making Your Social Media Analytics Profitable With One

Idea

• Why? Why did they stop? Most likely its because they didn't see their return on investment for using social media.

• So why are most businesses not seeing a return on their social media marketing strategy?

• Because most of use don't think past the analytics of their strategy.

• I am talking about the focus on the number of followers, mentions, responses, revenue, things like that.

Making Your Social Media Analytics Profitable With One

Idea

• All of those things are important to measure while you are reaching for your marketing goals.

• And they are good signals that you are doing the right things.

• But in the impersonal world of tracking and analytics, most of use lose site of how those goals are reached with the most personal medias ever created. And there are a lot of great tools out there to do that.

Making Your Social Media Analytics Profitable With One

Idea

• But its the fact that each follower, subscriber and person that would ever "like" your page, is a individual with a individual life situation.

• And it’s a fact that each one of those people are using social media to connect with others that make them feel like they are heard and understood.

Making Your Social Media Analytics Profitable With One

Idea

• So if you want to get through all the noise and make your social media marketing more profitable you have to always be asking yourself...

Who is this person that that I want following me and my business? ...and I mean that on a personal level.

And why would they care enough to take the time out of their busy day to engage with myself or my company?

Making Your Social Media Analytics Profitable With One

Idea

• When you are ready to think about each follower from that perspective, you’re going to be ready to start creating an experience for your potential customers using this medium that gets you a ton of most profitable kinds of customers.

• If you think you can succeed with social media as a marketing strategy any other way; it’s like believing that your target market isn't going to TiVo their favorite TV shows and fast-forward through your commercials.

• Times are changing and your customers are evolving. So our marketing has to evolve also.

Making Your Social Media Analytics Profitable With One

Idea

• As a side note:

If you want to turn any media into a profitable way of getting new customers in our new economy, you have to be able to give your prospects at least some of the value they are seeking from the experience of using that media...to get their attention long enough to influence them to buy from you.

Making Your Social Media Analytics Profitable With One

Idea

Making Your Social Media Analytics Profitable With One

Idea