Filippo Vizzotto | Country Manager, Mobvious ItaliaEyabo Macauley | EMEA Head of Sales, Shazam Inc.

Michele Carluccio | Head of Digital Marketing, Allianz Italia

Shazam: own, extend, exploit Making your brand work harder

chi siamo? | mobvious, shazam e allianz

rappresentanza esclusiva a 360° una partnership di successo

tv & digital | scenario globale

internet & mobile | scenario globale

+9% +150%

mobile | scenario italiano

Fonte: AudiMobile, luglio 2014

mobile & pc | scenario italianomobile è first screen per durata:

109 minuti di fruizione media al giorno (20 minuti di più del pc*)

mobile è first screen per popolazione:i navigatori mobile sono 16,4 milioni al giorno

(contro i 13M del pc**)

la navigazione internet è ormai cross devicee i surfer da desktop, laptop, smartphone e tablet formano una

TOTAL DIGITAL AUDIENCE di 21 milioni di persone al giorno**

*fonte: KPCB (Milward Brown Ad Reaction, 2014)** fonte: AudiMobile, settembre 2014

tda | target 18-24 anni

Fonte: AudiMobile, luglio 2014

• sul target 18-24 anni, la tdabatte la tv per gran parte della giornata

• la tda 18-24 anni raggiunge picchi giornalieri di 2,2M di user, mentre il medesimo target in tv non va mai oltre 1,7M

Presenti in9 paesi Europei

Dipendenti470

Fatturato185 mln € 2013

mobvious | network premium

278.3 MLN PV mese 18.5 MLN UU mese

AUTO, TRAVELENTERTAINMENT

& LIFESTYLE WOMENNEWS & TECH

4.4 mln PV 164.6 mln PV 73.3 mln PV50.2 mln PV

gossip -donnaviaggi -motori musica –

spettacolo –games

Fonte: Smart AdServer & fonte interna, Settembre 2014

v

CALCIO8.6 mln PV

calcio

Calcio Serie A

38% 35%20%7%

12M imps

GREEN

v4.9 mln PV

mobvious | contatti

Filippo Vizzotto, Country Manager Mobvious Italia

fvizzotto@hi-media.com filippo.vizzotto

+39 347 530 4290 philvizzo

Own, Extend, Exploit

CAMPAIGNS ON

6CONTINENTS

105MMMONTHLY ACTIVE USERS

14 BILLION SHAZAMSAND COUNTING OF THE WORLD’S

DIGITAL MUSIC SALES7%4

MILLION GLOBAL USERS500 20MM

SHAZAMSEVERY DAY

NEW SHAZAM’ERSEVERY MONTH

14MM500+CAMPAIGNS

© 2014 Shazam Entertainment Source: Shazam internal data and comScore data

© 2014 Shazam Entertainment Source: Shazam internal data and comScore data

8MMONTHLY ACTIVE USERS

13

IT USERS25M

NEW SHAZAM’ERSEVERY MONTH

1 MILLION

SIZE & SCALE ITALY

Female Audience: 52%

16%

13-17

26%

18-24

30%

25-34

27%

35-54

1%

>55

Male Audience: 48%

Source: Nielsen & Flurry Data, August 2014 14

SHAZAM AUDIENCE ITALY

1

Own, Extend, Exploit

16© 2014 Shazam Entertainment

“Obviously music syncs have become uber-important over the last decade but now the overall sound of a brand – music,

mnemonics, sound design and sonic signatures should become just as vital to the brand’s messaging via the second screen.”

- Josh Rabinowitz, Director of music at Grey New York (WPP)

x

SHAZAMING DRIVEN BY TV ADS

Songs used in commercials capture our users attention, prompting them to Shazam organically

“Rather Be”Clean Bandit

180K SHAZAMS

“Don't”Ed Sheeran

147K SHAZAMS

“Walk this way”Mø

13K SHAZAMS

“Changes”Faul & Wad Ad & PNAU

140K SHAZAMS

“Happy”Pharrell Williams

52K SHAZAMS

“Somewhere only we know”Lily Allen

115K SHAZAMS

“it’s you”FCL

8K SHAZAMS

“This head I hold”Electric Guest

17K SHAZAMS

“Word Up”Cameo

25K SHAZAMS

“Locked out of heaven”Bruno Mars

17K SHAZAMS© 2014 Shazam Entertainment | Source: Internal data, Nov 2013 – Oct 2014

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SHAZAM RESULTS DRIVEN BY TV ADS

M&S used Clean Bandits track “Rather Be” in their television initiative in 2014. Without a call-to-action

on screen, music directly influenced a response from our users to Shazam the commercial organically.

Clean Bandit Shazams before inclusion in M&S commercial

M&S Commercial launches

Shazaming continues beyond launch of commercial

OWN THE SOUND OF YOUR BRAND WITH SHAZAM

Both the Native Leaderboard and Native Tile(s) can link out to different destinations

NATIVE LEADERBOARD

TIM and Stylophonic, seamlessly integrated into specific song results with branded ad placements. This solution not only delivered the song requested by users but also puts your message directly into the hands of consumers engaging with your sound.

NATIVE TILE(S)

OWN THE SOUND OF YOUR BRAND WITH SHAZAM

USING SHAZAM TO UNLOCK THE MUSIC BRANDING OPPORTUNITY

Enable brands to build affinity by using Shazam to ‘claim ownership’ of certain music

tracks

Enable brands to build affinity by using Shazam to extend their ownership across a wider selection of music tracks

Enable brands to increase consideration by exploiting audio/music track ‘ownership’through richer, deeper brand experiences

CLAIMING OWNERSHIP

EXTENDING OWNERSHIP1 2 EXPLOITING

OWNERSHIP3

2

Harness the power of your audience

Demi Lovato Shazam “Neon Lights” to get her to come to your town

© 2014 Shazam Entertainment 7

Measure Engagement Then plan a tour

0

22.500

45.000

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1.750.000

2014-04-27T08 2014-04-28T00 2014-04-28T16 2014-04-29T08

Tags per hour

Cumul

ativ

e Tags

Cumulat…

© 2014 Shazam Entertainment 8

Shazam ActivityNeon Lights

© 2014 Shazam Entertainment 9

Shazam Activity by LocationNeon Lights

Lovatics all over the world hit Twitter to show support for the campaign

Conversation Volume

Total reach: 52.3 million Viral reach: 6x normalBrand mentions: 22.7k

In 24 hours:

© 2014 Shazam Entertainment 10

Social BuzzDemo Lovato

2

Shazam in Action

For most consumers, their everyday lives and their mobile lives are now wholly intertwined. They’re more connected then ever, with more access to and deeper engagement with content and brands thanks to the proliferation of mobile devices and platforms. Content that was once only available to consumers via specific methods of delivery (such as print, radio and broadcast television) can now be sourced and delivered to consumers through their smartphones

EXPLOIT THE SOUND AROUND YOU THROUGH SHAZAM

29© 2014 Shazam Entertainment

SHAZAM - Jaguar

30© 2014 Shazam Entertainment

SHAZAM - Lexus

3

3

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Measuring Engagement

MEASURING SUCCESS

Metric Campaign 1 Campaign 2

Total Shazams 7,230 25,228

Unique Users 7,023 23,884

Repeat Tag Views 771 2,650

Time Spent 24 sec 31.4 sec

67%

33%

3%

46%39%

10%2%

13-17 18-24 25-34 35-44 45-54

31%

64%

Operating System Gender Skew Age Skew

34

The second campaign to run with Shazam performed 248% better than the first campaign.

HIGHLIGHTS

3

USER FLOW

36

LOCATION MAP Top Cities

Rome

Milan

Napoli

Palermo

Torino

Catania

Bari

Florence

Bologna

Genova

Verona

Taranto

Padova

Brescia

Lainate

ANALYTICS

37

PINPOINTING SUCCESS IN TV

3.624

4.747 4.453

3.1423.674

3.278

2.310

Mon Tue Wed Thu Fri Sat Sun

Shazams by Day of Week Top Shazam’d Minutes

Looking at Shazams by day of week and by minute, Tuesday proved to be the most successful day of the week. 80% of the Top Shazamed Minutes fell into peak time slots, which generated a large proportion of Wind tags. This emphasises how dependant a Shazam campaign is against high reach time slots.

ANALYTICS

38

ANALYTICS

3

The Road Ahead

SHAZAM FOR MACThe app you’ve come to rely on as your go-to musical expert has arrived on Mac! Shazam for Mac effortlessly recognises the music, TV shows or TV ads playing around you. Operating seamlessly in the background, Shazam for Mac can name the audio around you in seconds.

iOS 8 SIRIHey Siri…what’s that song?

June 2014 saw the release of important updates on iOS 8 operating system. This included the ability to analyze and identify songs automatically with recognition powered by Shazam.

LARGE AD INTEGRATIONSeamlessly integrate into any song or TV result with eye catching branded placements.

The new Native Ad Double Leaderboard has been designed larger to create a greater impact upon viewing a Shazam result. Giving your brand the room it needs to get important messaging across.

Native Ad Double LeaderboardNative Ad Leaderboard

APPENDIX

44© 2014 Shazam Entertainment

SHAZAM For TV in Italy

Thank You