...and more!

Hi...Thanks for joining us for event2mobile’s webinar.

Kavita: An entrepreneur by profession, she is an avid event enthusiast and

digital strategist. Kavita also curates content for Click Asia Summit (CAS),

one of Asia’s largest digital, social and mobile events.

Shannon: Joining Kavita for this webinar is Shannon, a mobility expert with

15 years of business development and client engagement experience. You

can reach the event2mobile team at:

Web: www.event2mobile.com

FB: www.facebook.com/event2mobile

Twitter: www.twitter.com/event2mobile

Email: contact@event2mobile.com

Kavita

@write2kavita

Shannon

● Quick round-up of event apps and their benefits

● Various touch points to engage the audience

● Hassle free integration, smooth roll out, onsite support and….ROI

● Exhibitor’s Edition (EE): Mobile lead capture management

● iBeacons and how to deploy them at events

● Social connect & business networking in 2016

● How you can mobilize your events

● Success Stories

● Partner Benefits

Key takeaways from today’s webinar

“The overall point is that new technology

will not necessarily replace old technology,

but it will date it...”

Steve Jobs Entrepreneur, Marketer and Inventor

So, are you still...

?

Rushing to make last minute changes in your printed agenda?

Giving heavy printed guidebooks to your attendees?

Have no way of letting attendees interact with each other?

Distributing elaborate floor plans?

In short, approaching 2016 like it is 2010?

At least a 100 sheets are printed

per attendee in an average event

Printing each page can

cost as much as $8 per page

(including shipping etc)

Source: Various

Did You Know?

Organizations on Event Apps

82%

want to go

green with

apps

91% felt apps

improved ROI

2x is the cost

cut down

with Apps

Source: Various

Live

Analytics

Top 10 reasons why event apps work

One App - Multiple

Events

Interaction &

Engagement

Social Media

Integration

#1 #2 #3 #4 #5

Streamlined

Planning

Mobile Integration

Top 10 reasons why event apps work

Audience

Retention

Easy CMS Absolute Data

Security

Increased

ROI

#6 #7 #8 #9 #10

How does an Event App work?

Cutting edge App Technology can

make your 2016 Event a technological success...

What the Attendee Really Wants?

● Access to Event Schedule

● Access to Session Descriptions

● Ability to Receive Updates from Organizer

● Ability to Create a Personalized Schedule

● Access to Maps

● Most importantly, connect to other delegates and speakers!

Source: American Express Meetings and Events (AMEX)

Pass-the-Mic is passé

● Questions submission via App

● Broadcast questions on Event branded interface

● Moderated CMS to accept/reject/edit question

● Let attendees participate more

● Bottom line? Increase engagement at events, and thus increase

value of the event to the delegate.

Q/A

● Opens up the ability for delegates to interact with

each other, seamlessly!

● More user-generated visual content

● Online forum to share ideas and posts

● Social buzz before, during and after Event

● Engage through photo uploads

● Expand Event life via post event coverage

Social Media Integration

39% Business decisions

are based on

research from social

networks

The Event Network

Return On

Investment

of 167%

70% Increased

awareness of

event using

social media

30% Organizers publish

up to 10 items in

social networks

every week

Source: Various

18% Of tweets occur

even before event

starts

The Event Network

Return On

Investment

of 167%

83% Of users engage

with social networks

through app

59% Of attendees actively

post on social

network

sites through

the app

Source: Various

Gamify Your Event

● Appealing to the competitive nature of people to generate

engagement and brand recall

● More activity means more engagement and more users

● Leaderboard motivates to share socially

● Badges and prizes for achievements encourage loyalty

● Organize contests and quizzes for brands as sponsored events

Gamification: A Case Study

Source: Various

58% More new ideas

during gamified

brainstorming

50% Less completion

time for gamified

training programs

100% Compliance for

gamified travel

expense

procedure

● Meeting Module helps attendees spot relevant exhibitor/leads

● Networking becomes easy through Internal Messaging (IM)

● Meetings can be set up and cancelled easily

● Resources can be arranged in real-time

● Real-time confirmation and rejections

● Analytics to understand networking behaviour critical to enhance event

productivity

Meet the right people

iBeaconsTM Integration

● Hyperlocal Attendee behaviour analytics

● In-Depth Floor Analytics

● Automated Tracking

● Push Notifications & Branded messaging

● Drive more sponsors and marketers

● Attendee check-in

● Navigation

● Networking

● Promotions and advertisements

● Gamification

How Events use iBeaconsTM?

So you have a single app with multiple benefits...

Tangible benefits of event apps

● Mobile Platform for easy content distribution

● Green event with almost 0 costs on printing

● Creating a tech-savvy image of the event

● Attendee Engagement & retention

● Enterprise Integration for seamless data sharing

● Event Analytics for better decision making

● Social Media Integration for event buzz

● Easy distribution of post-event content

Why are Event Analytics important?

● Business decisions based on real data

● Measures several Event parameters

● Greater insight into attendee behaviour

● Effective for ROI optimization

● Real-time information

So, how do you to choose the right event app??

Clear comparison of features: more, should really mean more!

Track record: tried and tested product.

Self Service use: Simple interface for updates.

Pricing ( Of course!!)

Add-on features: to add additional zing to your event!

Time for set up and deployment: should be 2 weeks with customized interface

Onsite Support: event2mobile provides local Singapore support team

Innovative deployment of new technologies: always innovating

Integration with existing CRM or ECM

This is what you should look for...

A few of event2mobile Success Stories...

Event type: Singapore’s leading public postal service required

an interactive mobile solution for their T30 Event..

So e2m provided Singpost with a quick rollout:

● Both iPhone and Android platform support

● Daily Agenda display for the app users

● Photo Wall sharing of user-generated photos

● Gamified Slot machine features for attendee engagement

● Bookmark option for prioritizing activities

● Giant screen display for approved questions

● Live Q&A through the app

● Survey section for user feedback

Event Type: SingTel wanted a mobile app that could facilitate transfer of

information and interaction between the organizer, exhibitor, and

attendees for their FMCC Event.

We gave them an e2m solution which:

● Allowed Exhibitors to generate leads easily

● Conducted Live Q&A and Polls

● Tracked attendance via QR code scanning for

● Was supported on iPhone, Android and Blackberry

● Took inputs from delegates and exhibitors through surveys

● Had user-friendly floor plans

● Have a completely GREEN EVENT with no printed brochures!

Event type: With more than 500 delegates from the food industry, the

FPC organizers wanted an interactive mobile app solution for their

2014 event.

We provided them with a e2m solution...

● Developed for both iOS & Android phones

● Bi-lingual capability in English & Chinese

● Interactive and Social connect features

● User access to session whitepapers, event related content

● Live Q&A and Polling with public display

● Personalized scheduling and bookmark options

● More than 500 user downloads

Liked what you heard?

We have a partner’s program for event organizers which is designed for mutual growth. Here are

some reasons how the event2mobile partner program works:

● Optimize clients' events with the ‘mobile first’ approach

● Assure tech-support like no other

● Deliver targeted advertising solutions

● Enjoy a 'Kaizen' approach to mobility-for-events

● Offer great branding, design, customization

● Get invited to partners-only program and learning sessions

● Sell cutting edge solution @ pocket-friendly pricing and great agency commissions !

● Apps are 2 times more cost-effective than traditional planning

● Apps are likely to have a positive impact on your ROI

● Apps can do wonders for driving attendee engagement

● You get hyperlocal awareness with iBeacons integration

● You get various Event Analytics that let’s you plan better

● Apps give your Event the Social Media advantage

So, what did we talk about today ?

SIN

GA

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K 22 Cortlandt Street, Suite 1635

New York, NY 10007

USA

Phone: +1 800 385 1422

Talk to us Our Global Presence

Email: contact@event2mobile.com

168 Robinson Road,

#12-01 Capital Tower

Singapore 068912

Phone: +65 8428 4499

Faraday Wharf,

Innovation Birmingham

Campus,

Holt Street, Birmingham

Science Park Aston,

Birmingham, B7 4BB.

Phone: +47 (0) 465 77716

UK