Making Time for the DAM Good Stuff
Transcript of Making Time for the DAM Good Stuff
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MAKING TIME FOR THE DAM GOOD STUFF!
How Life Fitness Uses Digital Asset Management To Power
Creative and Global Marketing Operations
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Jake AtheyMarketing DirectorWiden
Hello!
Kate Bennewitz Creative Project ManagerLife Fitness
#HOWLive
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Commanding Your Content
The Life Fitness DAM story
Tips & Takeaways
#HOWLive
Let’s talk about DAM, brands, technology and you.
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A few things to know about Widen
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We’re a marketingtechnology companythat helps connect your content with everyone who needs it.
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We serve hundreds of customersand hundreds of thousands of users in 179 countries around the world.
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Enter DAM
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Connecting & Commanding Your Content
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Consolidate all of the tools you
use today...
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into one master marketing content command center for all audiences.
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DAM PUTS YOU IN CONTROL
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“Digital asset management empowers creative and marketing teams to deploy the right visual content to the right channel, in the right format, at the right time, for the right audience.
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VISIONAND VISIBILITY
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DAM helps power the content that builds your brand.
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What DAM Means to Life Fitness
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BRAND DEVELOPMENT
REBRAND
WORKFLOW
MAR TOOLTRANSLATIONS
PRODUCT LAUNCH
SUPPORT
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Governance & Collaboration
ASSET GROUPSROLES
DESIGN
PRODUCT
MKTG
DEALERS
BRAND
PRODUCT
PR
TRAINING
USE
RS
ASSETS
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Service
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DAM IS THE BACKBONE
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Everything created and disseminated globally.
#HOWLive
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DAM Promotes Brand Consistency
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DAM Helps Communications Between Business Groups
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DESIGNERS
FREELANCERS
VENDORS
SALES
PRODUCT
2D + 3D
TEAMS WORK
DIGITAL
DIGITAL
LFACADEMY TRADE
SHOW
VIDEO
PR SOCIAL
ARCHITECTGYM PLAN
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24/7GLOBALSHARINGTOOL
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DAM Drives Agility & Productivity
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WHAT’SGOING INGOING OUT BEING SHARED
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The Good Stuff
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Tips & Takeaways
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MAKE IT THE SOURCETreat your DAM system as the single source of truth and content command center.
Tip 1:
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ASSIGN A DAM ADMIN EARLY IN THE PROCESSDo this before you implement your DAMsystem, not after. Have a backup.
Tip 2:
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MAKE IT STICKGet the influencers on board and remind everyone, repeatedly of the resource, the process and the changes.
Tip 3:
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LOVE THY METADATAThe easier it is for users to find assets, the more they’re going to use the DAM system.
Tip 4:
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USE REFINED SEARCHControlled vocabulary metadata fields make for easier administration and search + find experiences.
Tip 5:
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CREATE COLLECTIONSCurating and grouping assets for campaigns, product launches and events makes all teams more self-sufficient.
Tip 6:
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MAKE IT EMBEDDEDEmbed customizable collections and share links in your website and other marketing resources.
Tip 7:
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KNOW THE IMPORTANCE OF USER GOVERNANCEYou have complete control to determine what user groups have access to what, when, and how.
Tip 8:
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Q and A
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Go.Widen.com/HOW-story
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Go.Widen.com/DAM-guide
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Common threads unite good DAM admins
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DAM Governance Matching Exercise
ASSET GROUPSROLES
DESIGN
PRODUCT
MKTG
DEALERS
BRAND
PRODUCT
PR
TRAINING
ASSETSU
SER
S
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Q and A
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Q&A
● What’s the best thing about your DAM system today?
● How much time do you dedicate?
● What’s the biggest lesson learned? ● What’s next?