Making Things Public
-
Upload
non-fiction -
Category
Technology
-
view
935 -
download
0
description
Transcript of Making Things Public
PresentationMaking things publicIdeas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!
Today
• Who we are• Ideas Worth Spreading, Broadcast Yourself,
Share Your Photos, Connecting People, Just do it!
• Making things public
Hi. My name is Juha, which – as I discovered – means soup here.
We are Non-fiction, an office for cultural innovation and a vehicle for making things public. We are based in Amsterdam on the southside of the Museumplein, next to the Stedelijk Museum, Rijksmuseum and Van Gogh Museum.
Duivenvoorde Castleopening up a 13th century family estate
Muziekgebouw aan ‘t IJsocial strategy of concert hall of the 21st century
Tropenmuseum Juniorsocial strategy of online game for children’s exhibition
De Verdiepingopen source cultural space
VURBresearch on networked cities
Twitteropoliscollaborative vision of Amsterdam in 2020
Collection of Crowdscrowd sourced exhibition model
SHOP
ART DANCE
SHOP
CREATIVE
++ = Connecting the Zuidas
010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101
Connecting the Zuidascreative masterplan of a business district
Amsterdam Museum Nightsocial museum platform for 18-30 years
Castrum Peregrinicontemporary art in a former WWII hiding place
Today
• Who we are• Ideas Worth Spreading, Broadcast Yourself,
Share Your Photos, Connecting People, Just do it!
• Making things public
What’s happening?
• The web is becoming more:- personal: personalisation (wishlists)- interactive: co-creation (Wikipedia)- democratic: long tail of choice (Amazon)- ubiquitous: always accessible (iPhone)
What’s in it for us?
Cultural institutions can use the instruments to:- open up: create better access to their collections- engage: create (better) relationships with existing and new audiences- learn: new behaviours teach us what people actually do and want- make things really public: remove barriers and reveal expertise, insight and wonder
What do we see?
3 examples in focus
What’s happening?
1. Twitter
1. Twitter is:
• An ambient social tool to communicate with friends, family and audience
• Highly viral: your message can reach thousands within minutes via forwarding
• Ubiquitous: you can access through sms, mail, via app, on the web
1. Twitter - opportunities
• Become part of the fabric of someone’s daily routine: be present and findable
• Engage with your audience: respond, converse
• Create ambassadors: your audience will retweet
Gaming
2. Games
2. Games are:
• On the one hand interactive multimedia scenarios played on different platforms
• And on the other hand they become part of real life, with applications like Foursquare and Soundwalk
• Games are merging with our daily routines, stimulating social engagement
2. Games - Opportunities
• A playful instrument that can support and add to the exhibition and collection
• New environments and contexts for works and collections
• Incredibly popular medium that is one of the world’s most dynamic industries; we can learn from them how to create interactive worlds
• A simple social tool for engagement, like Foursquare and Soundwalk
Augmented Reality
3. Augmented Reality
3. Augmented Reality is
• The immediate use of digital information as a layer on top of the real world
• It is adopted through the widespread use of the iPhone, Android and other smart phones
3. AR - Opportunities
• Ubiquity: adds meaning to places• New ways of looking: it opens new
environments and contexts for collections• Makes things visible: lost building or
sculptures can be seen on site
Today
• Who we are• Ideas Worth Spreading, Broadcast Yourself,
Share Your Photos, Connecting People, Just do it!
• Making things public
Examples of cultural institutions
• A series of examples of museums, cultural institutions and other public vehicles that are deploying these various instruments to make things public.
Conclusion for now…
• There are endless opportunities for cultural institutions to open up their collections to the public and share their expertise with their peers…
• … and there are as many opportunities to invite the public to join your care for your collections.
• We believe in actions. Just do it!
Non-fictionOffice for Cultural Innovation
Thank you.