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Making things easier to find
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Transcript of Making things easier to find
Making things easier to find
1 October 2013 Brighton & Hove Our city ,000 residents Our
council - a unitary authority Our team - Web Communications team
alongside web developers, over 800 services, customer access,
agency Clearleft The big picture What were facing Digital by
default Open government Budget cuts Constantly expanding content
with reduced resources Where were heading Making things easier to
find
Improving navigation on theBrighton & Hove City Council
websiteby reducing content The why, the how and the when Meet Kevin
Our customers are the key! Kevin comments on finding council tax
information on our old council website. Our design principles User
needs first Reduce, reduce, reduce again
Do the hard work to make it simple Council communication comes last
Be consistent Surprise people by anticipating needs Dont repeat
effort Connect people to experts Minimise contact How have we
implemented these?
Putting the user back at the heart of our service Changed
information architecture and navigation Mobile first (responsive)
design Reduced content New governance Reducing content why? Every
superfluous page we create is one more dead end for an angry,
frustrated, confused user. Richard Pope, GOV.UK Website governance
Web authors Web publishers Communications team What are the gains?
Increased channel shift 30% reduction in content Increased
accessibility Closer working with services Targetted resources Its
not the end! To be continued Many thanks for listening
Any questions? Contact me at