MAKING THE RIGHT CHOICEMatching the Right Web Conferencing Tool to Your Communication Needs

Peter J. StewartGroup VP, Product Innovation & Management

February 21, 2007

HOW you communicate can be equally important to

WHAT you communicate

Today – our customers (and ourselves) are in a state of

“Constant Partial Attention”

Weapons of Mass Communication

Phone Calls Email WirelessEmail

Web

PANIC! What am I missing?

InstantMessaging

Web conferencing is a highly effective way to interact in real-time with constituents using multimedia communications

Web conferencing annual growth = 20%

Market penetration = 10%

Web conferencing software tools = 100+

Choosing the right web conferencing solution:

1. Web conferencing tool Business application IT environment

2. Web conferencing provider Audio integration Before, during, after Real-time support Usage and adoption

1. Business Application

Small collaborative meetings Large team presentations All hands / town hall meetings Marketing seminars Sales presentations & demos Live Training On demand eLearning Remote desktop support

“Table Stakes” PPT & App sharing Chat / Q&A / Polling Whiteboard

“Subtle but critical” Max meeting participant size Automated or attended audio Integrated audio controls Custom Registration Pre & post mtg surveys Reports Video webcam sharing Video file streaming 1-800 24X7 support Live chat help

Choosing the right web conferencing tool

2. IT Environment

Windows / Mac / Linux / Solaris Microsoft shop Lotus Notes shop Employees PC admin rights Java deployed Active-X authorized Internal or external centric OpEx or CapEx Excess IT personnel Conferencing administrator

OS support Active-X required Java required Admin rights for sw client install Outlook integration Lotus Notes integration Hosted or On-premise LDAP integration support

Choosing the right web conferencing tool

4 web tools = 90%+ of market

• Dominant market leader with 65% market share.• Application specific solution options (Meeting Center, Training Center, Support Center, Event Center).• Best support for all IT systems: Windows, Mac, Linux, Solaris.• Heavy advertising campaigns have created strong brand recognition.

• Market leader with 20% market share.• One size fits all approach, one multipurpose version.• Perfect for “Microsoft Shops” – already have Windows, Office, Exchange/Outlook, Live Communication Server/Communicator.

• Ideal for small and medium businesses.• Focus on easy to use. Full featured and highly cost effective.• No client download. Java and Flash applet.• Self-service enablement with Conferencing Hub.

• Powered by Flash technology. No client download. No need for Java

or Active-X.• Highly flexible and customizable user interface.• Persistent personal meeting rooms. • Hosted and On-Premise options.

Case #1: B2C Marketing event

Customer: Fortune 500 home supply retailer

Application: Live marketing events to consumers on their home PCs in the evenings. Need to stream high quality recorded video. High level of interaction with SMEs required. Branding of interface.

IT Environment: Home PCs, could be anything. Need for max support of OS, no client install.

Meeting Size: 1,000+

Case #1: B2C Marketing event

• Powered by Flash technology. No client download. No need for Java or Active-X.• Highly flexible and customizable user interface.• Server based recording. No client required to playback recording.• Hosted.• Used with attended audio conferencing and VoIP broadcast.

SOLUTION

Customer: Fortune 500 home supply retailer

Application: Live marketing events to consumers on their home PCs in the evenings. Need to stream high quality recorded video. High level of interaction with SMEs required. Branding of interface.

IT Environment: Home PCs, could be anything. Need for max support of OS, no client install.

Meeting Size: 1,000+

Customer: Fortune 1000 Biotech firm

Application: Single web conferencing solution that could support entire enterprise for collaborative team meetings, marketing seminars, town hall meetings, sales presentations, and online training.

IT Environment: Equal number of Windows PCs and Macs. Need for meeting organizers to have full support on both PCs and Macs.

Meeting Size: Team meetings: 125, Town hall meetings: 2000

Case #2: Enterprise deployment

Case #2: Enterprise deployment

• WebEx Enterprise Edition including: Meeting Center, Training Center, Support Center, Event Center.• Full support for Windows and Mac for both organizer and participant.• WebEx Event Center support for 3000 participants and used with attended audio conferencing.• WebEx Meeting Center used with automated audio conferencing.

SOLUTION

Customer: Fortune 1000 Biotech firm

Application: Single web conferencing solution that could support entire enterprise for collaborative team meetings, marketing seminars, town hall meetings, sales presentations, and online training.

IT Environment: Equal number of Windows PCs and Macs. Need for meeting organizers to have full support on both PCs and Macs.

Meeting Size: Team meetings: 125, Town hall meetings: 2000

Customer: Web design firm (200 employees)

Application: Web conferencing solution to review web designs and mock-ups with clients as well as to conduct software demos for UE tool.

IT Environment: PCs. No IT support. No conferencing manager.

Meeting Size: Up to 125.

Case #3: Team Meetings

Case #3: Team Meetings

SOLUTION

• Easy to use, minimal training required..• Highly cost effective for smaller budgets.• No client download. Java and Flash applet.• Self-service enablement for audio and web conferencing. No need to

have formal conferencing manager.

Customer: Web design firm (200 employees)

Application: Web conferencing solution to review web designs and mock-ups with clients as well as to conduct software demos for UE tool.

IT Environment: PCs. No IT support. No conferencing manager.

Meeting Size: Up to 125.

Choosing a provider

Remember…

Virtual events require preparation just like face-to-face events (often forgotten)

Web conferencing is used with automated and attended audio conferencing

Real-time element causes the “panic moment”

Buying the tool is good, having mass usage and adoption is better

HOW you communicate (and how you leverage the communication tool)

can say equally as much about you as WHAT you communicate.

Choosing a provider

A service provider should provide assistance for: Evaluation Customization Integration Deployment and Training Usage and Adoption Campaigns Support

The benefits of a single source provider for automated and attended audio conferencing integrated with web conferencing: One contract & bill One dedicated account team One customer support point for audio and web One integrated training program for audio and web Flexible pricing options: minute, seats, named user, rooms

Contact Information

Peter Stewart peter.stewart@premiereglobal.com Blog: http://www.webconferencinghub.com Website: http://www.premiereglobal.com

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