Making the Most of Your Association Email List
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Transcript of Making the Most of Your Association Email List
Making the Most of Your
Association Email List
Email is Still Important
As tempting as it may be, don’t ditch email for social media only
Social media doesn’t guarantee your audience will see your message
Email is still a great way to communicate
Email Challenge #1: Everyone Lumped into One Group
•Associations have multiple audiences: members, prospective members, vendors, etc.•Not all info is valuable for each group•Receiving non-targeted info will make emails less likely to be read
Solution: Segment Your Email List•Create multiple email categories to segment list using your membership management software•If email tool doesn’t offer segmentation, create multiple lists•Share only pertinent info with each group
Email Challenge #2: Emails Based on Marketing Goals•Don’t send emails just because its in your marketing plan •Be sure the content your association is valuable
Solution: Send emails only when your association has something important to share.•Conduct tests to find the right frequency
Email Challenge #3: Not receiving/reviewing subscriber data
•Don’t use Outlook or your office email system with email lists•You miss helpful data such as open rates, click throughs, unsubscribers and more
Solution: Use list dedicated software
Purchase membership management software or a dedicated email service
Regularly review association’s email statistics to find ways to improve
Inspiration for Email Marketing
“Email is the new email.”
-Jordie van Rijn
Presented by StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]