Making the Most of Online Marketing in Today’s Economy - Ecmod 2010
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Transcript of Making the Most of Online Marketing in Today’s Economy - Ecmod 2010
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Making the Most of Online Marketing in Today’s Economy
Panel Discussion
Thursday 7th October 2010
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Chloё Thomas2002-2004 Barclays Bank
Online and Direct Marketing for Retail Customers
2004-2006 Past TimesDirect Communications Manager
2006-2007 ArdingtonHead of E-Commerce
2007- Indium Web ManagementManaging Director & Chief Consultant
Indium Web ManagementOnline marketing from strategy to tacticsLargely for Retailers – high street and mail order
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Zena Smith- Online Marketing Manager at Pia Jewellery- 10 years experience in Online Marketing and communications
Meg MacMillan- 20 years experience in Merchandising across different retail sectors- Last 13 years spent working for multi channel companies including Past
Times and Charles Tyrwhitt
Lee Carpenter-Johnson- Over 15 years of leadership success in multi-channel retail- Experienced in web start-ups, web operations, marketing, online buying,
customer care and strategic planning for the online world
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• 10 Ideas• Q, A & Discussion
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1. Be Ruthless
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2. Be sure you’re making the right decisions
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3. Be agile
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4. Don’t ignoreacquisition
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5. Plan
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6. Get the basics right
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7. Take advantage ofthe little free things
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8. Remember whothe customer is
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9. Regularly reviewhow efficient your methods are
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Very likely to work- Email- PPC- SEO- Base- Places/Maps
Depends on business- Affiliates- Twitter- Facebook- Advertising- Blog
10. Quick channelschecklist
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1. Be Ruthless2. Be sure you’re making the right decisions3. Be Agile4. Don’t ignore acquisition5. Plan6. Get the basics right7. Take advantage of the little free things8. Remember who the customer is9. Regularly review how efficient your methods are10. Quick channels checklist
Discussion Time
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