"Making the Case for Event Cinema in Your Theater"

Making the Case for Event Cinema

Arthouse Convergence 2016 Moderated by Jonathan Ross

Event Cinema Association

January 21, 2016 8:45-10:00 am Zermatt Resort

Event Cinema – Quick Stats • Fastest growing sector at the box office

– > 500% in 5 yrs!

• Exponential growth curve as digitization of cinemas ends

– $277.2m in 2014 worldwide

• Projected to hit $1 Billion by 2019

• DRAGON BALL Z: RESURRECTION

– $8.4M in 2 wks (1x/day), 450+ screens

• Theatre was the most popular genre across all markets, taking 26.1% of cross-territory revenues (W Europe/AP)

Source: IHS Research, June 2015 © 2016 Event Cinema Association (J. Ross)

Event Cinema Association

• Event Cinema Association, est. 2012 • Board of 10 professionals from exhibition/distribution across Europe & NA • Promotion includes trailers, showreels, ECA Awards • Mission is to promote and support the Event Cinema industry and those

involved in it, create a community to encourage the business to thrive • Support includes Technical Delivery Handbook, Conferences, networking

events, industry reports, training, introductions, trade show presence • 120 Members from 25 territories worldwide: content providers,

distributors, exhibitors, producers, technical providers • http://www.eventcinemaassociation.org/why-join.html

© 2016 Event Cinema Association (J. Ross)

http://www.eventcinemaassociation.org/why-join.html

Our Panelists • Christine Costello, MD & Co-Founder

– More2Screen (London, UK)

• Ruth Lednicer, Senior Dir., Mktg & Programs – Michigan Theater (Ann Arbor, MI)

• Mark Rupp, President – SpectiCast (Philadelphia, PA)

• Robert Sadlon, Founder & Owner, – The Moviehouse (Millerton, NY)


http://www.hammertown.com/

What is Event Cinema? Art gallery exhibitions Ballet Film re-release /Repertory + Q&A Museum collection and special eSports exhibitions Musicals, singalongs Music Opera Theatre TV specials/premieres…



Global Event Cinema revenues are on the up ($m)

Source: IHS Technology © 2016 Event Cinema Association (J. Ross)

EC revenues ($m) & penetration in selected markets 2014

Source: IHS Technology


Theatre is dominant genre, but English market drives it

Source: IHS Technology


New programming for 2016 – from the Lincoln Center

BOOKING NOW!


The Moviehouse – Event Marketing


The Moviehouse – 2015 Box Office Sales

83%

17%

1st Run, Feature Film Alternative Content

• 3-4% is global avg


The Moviehouse – Content by % Box office

48%

21%

12%

7%

7% 4%

NT Live

Met Opera

Bolshoi Ballet

RSC

Exhibition On Screen

Misc


Michigan Theater


Fully Integrated Marketing Plans

•Pre Event o In-Theater Promotions o Online Promotions o Publicity/Talent Access o Links To Exhibitor Ticketing

Systems o Outreach

• Event Day o Custom Pre-Show o Ticketing

Multi-Millions of Impressions Per Event

On-screen :20 Digital Trailer and :30 First Look Trailer 1

:90 Digital Trailer on many additional screens

Lobby :30 Lobby Entertainment spot


Digital Marketing and Advertising

• Event Website – Dedicated event page with ticketing – Trailers, promotions, contests

• SpectiCast Website – Event specific page – Event featured on home page

• Partners Social Media Pages – Access to fan base – Digital advertising platform


UPCOMING SLATE


2015 Event Cinema Stats 1

Unique Events 154

Event Nights 470

Tickets Sold 4,300,000

Estimated Gross Box Office $53,000,000

Average Ticket Price $12.33

Average GBO/Screen $1,260.00

SpectiCast Avg GBO/Screen $550.00

1 SpectiCast, Fathom, and G1200 only © 2016 Event Cinema Association (J. Ross)

2015 Event Cinema Stats

Most Attended John Carpenter’s Halloween

Dr. Who 50th Anniversary

Dragon Ball Z Resurrection F

Tickets Sold 37K 327K 550K

Gross $350K $5M $8.3M

Notes: Met Live in HD ~ 720,000 tickets sold in 2015 ~ 90,000 for Live broadcast of “The Merry Widow” Dragon Ball Z In August on opening night, DBZ screened in 895 theaters across US It’s $2,200 per screen avg landed it in first place among Top Ten movies


Resources • Event Cinema Association (ECA)

– www.eventcinemaassociation.org

• LinkedIn – Alternative Content/Event Cinema – https://www.linkedin.com/groups/4435333 – https://www.linkedin.com/in/jonathansross

• More2Screen – www.more2screen.com

• Specticast – www.specticast.com


http://www.eventcinemaassociation.org/

https://www.linkedin.com/groups/4435333

https://www.linkedin.com/in/jonathansross

http://www.more2screen.com/

http://www.specticast.com/

THANK YOU! Contact & Additional info:

Jonathan Ross Event Cinema Association (ECA)

Tel: (818) 795-2245 [email protected]

Skype: jonross3d

mailto:[email protected]

"Making the Case for Event Cinema in Your Theater"

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