Making the Business Case: How App Performance Impacts Return on Investment
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Making the Business Case How App Performance Impacts ROI
Transcript of Making the Business Case: How App Performance Impacts Return on Investment
Making the Business CaseHow App Performance Impacts ROI
Users expectations are getting shorter and shorter, and the mobile infrastructure is not built for that kind of speed. Tom Leighton, CEOAkamai
The cost of app unresponsiveness is real
Google found that a 500 millisecond slowdown led to a 20% decrease in ad revenue.
Amazon reported that a 100 millisecond slowdown — one tenth of a second — can mean a 1% decrease in revenue.
1% 1/10 DECREASEREVENUE
SECONDSLOWDOWN
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Just two years later, studies revealed that introducing a mere 500-millisecond network delay increases user frustration by 25%.
Protect your company’s reputation
If an app is slow to load, it will often prompt users to delete the app.
84% of users will abandon an app if it fails more than twice.
As a result, 20% of apps are used once and then abandoned.
When users delete your app, it costs you money.
Slow apps also lead to negative online reviews, which can prevent new users from downloading your app.
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To solve the problems associated slow mobile apps we need a new category of service — one that provides users with the content they want, when and where they want it — even in traditionally tricky venues like sports arenas or train stations.
To learn more about how a Mobile Delivery Network can help you thrill your users, visit:
www.kwicr.com
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