Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th...
-
Upload
duongduong -
Category
Documents
-
view
224 -
download
0
Transcript of Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th...
![Page 1: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/1.jpg)
Making Social Business a Reality
26th May 2011
Soccer City
Gary Swale, Knowledge [email protected]
Keith Coats, [email protected]
![Page 2: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/2.jpg)
Agenda
Food for thought
What is a Social Business?
What are the challenges?
Who has got it right?
What is the underlying technology?
How do you get started?
![Page 3: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/3.jpg)
What is a Social Business?
“A Social Business embraces networks of people to create business value.
A Social Business is engaged, transparent and nimble”IBM – Lotusphere, January 2011
Connects people across boundaries
Depends on trust built through meaningful engagement
Uses technology that provides familiar experience
![Page 4: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/4.jpg)
What are the challenges?
Leadership challenge Decision-makers predominantly boomers Nature of workforce is changing – Generation gap
Market-leaders have embarked on the journey to becoming a Social Business and are reaping the rewards
Social Business is not just a trend or a strategy, but rather a necessary evolution
New roles
![Page 5: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/5.jpg)
Who has got it right?
![Page 6: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/6.jpg)
What is the underlying technology?
IBM Lotus Connections
![Page 7: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/7.jpg)
What is the underlying technology?
C
![Page 8: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/8.jpg)
What is the underlying technology?
Components of IBM Lotus Connections
![Page 9: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/9.jpg)
What is the underlying technology?
C
![Page 10: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/10.jpg)
Making a difference in 100 days
The Next Generation Enterprise
Community Maturity Model
![Page 11: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/11.jpg)
![Page 12: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/12.jpg)
Community Maturity ModelTM
Stage 1Hierarchy
Stage 2EmergingCommunity
Stage 3Community
Stage 4Network
Participate Build Integrate
Command &control
Consensus Collaborative Distributed
Reactive Collaborative Emergent Activist
None Informal Defined roles& processes
Integrated roles& processes
Formal & structured
Some user generated content
Community created content
Integrated formal& user generated
No guidelines Restrictive Flexible Inclusive
Consumer tools used by individuals
Consumer & self service tools
Mix of consumer & enteprise tools
'Social' functionality integrated throughout
Anecdotal Activity tracking Activities & content
Behaviors & outcomes
Leadership
Culture
Community Management
Content & Programming
Policies & Governance
Tools
Metrics & Measurement
Strategy Familiarize &Listen
![Page 13: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/13.jpg)
Making a difference in 100 days
Confirm understanding via assessment
GatherInformation
Affirm via initial implementation
Widen the circle of influence
M & E
![Page 14: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/14.jpg)
High performing communities
Improved effectiveness
Improved efficiency
Increased profitability !
![Page 15: Making Social Business a Reality - ibm.com · PDF fileMaking Social Business a Reality 26th May 2011 ... Social Business is not just a trend or a strategy, ... Community Maturity Model](https://reader034.fdocuments.us/reader034/viewer/2022052305/5a7360a27f8b9abb538e8f05/html5/thumbnails/15.jpg)
Introduction
IBM Premium Business Partner Accredited sales resources Accredited technical resources Strategic, multi-level relationship
Founded 1991: 1992 – Lotus Authorised Education Centre 1997 – Lotus Beacon Award (Partnering) 2010 – IBM Distinguished Business Award (MEA)
Customer centric
Making a difference in 100 days