Making science sexy on TV

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Making science sexy

description

Lecture at NitroEurope Communicating Research: working with media to develop effective strategies. January 2011. Royal Institution. London.

Transcript of Making science sexy on TV

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Making science sexy

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The Arts vs The Sciences

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Cool scientists

The Arts vs The Sciences

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... and wonder will ignite into passionate flames...

Carl Sagan

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100% TV

interesting

dynamic

funny

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Today Tres14 talks about language.Human being is a social animal. Depends on the group, on its ability to communicate with other people. We have invented thousands of codes, languages, signs, sounds, flags ... to do so.Our next goal is to teach machines to speak and understand what we say. It is not easy but everytime they are getting better. Some people fear machines will finally talk as well as humans and replace us.

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- 60”: science in brief

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Brain wavesHans Berger was convinced telepathy was real. And to prove it he devoted his life to Psychology. He was looking for brain waves emitted when thinking. In 1924 he found them but he played down the importance of those waves. They were too weak to communicate at a distance. However, Berger’s discovery led to the development of electroencephalogram. Today we can measure the electrical waves that occur in our brain to detect and heal diseases. Studying these brain waves on meditating Buddhist monks, scientists have began to understand how attention works. Our brain waves cause neurons to synchronize and focus our mind. Berger never got to know the application of his finding. On June 1st, 1941 he committed suicide.

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Historical note

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- Aesthetics

- 60”: science in brief

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What would happen if the Earth stops spinning?When we stir water within a glass and leave doing so, the liquid continues moving around. In the same way, our atmosphere would continue rotating. At the Equator at 1.650 kilometers per hour. A so powerful wind will sweep Earth’s surface and water from the oceans will flood continents. To curb the planet we should apply an energy one trillion times higher than all the oil present in the Earth. Doing so we would increase global temperature thousands of degrees and get burnt.

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Really?

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- Beliefs

- Context

- Aesthetics

- Arts & Science

- 60”: science in brief

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A song by Jorge Drexler, "The age of the sky" has inspired us these images.

What is the age of the sky we see every day?

Our atmosphere was born about 3,500 million years ago.

;)

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The Sequence

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- Quote

- Reports

- Agenda

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Reports/Stories

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