Making of World's Best World Map
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Transcript of Making of World's Best World Map
The World’sBest World Map(And the story behind it)
www.mapsofindia.com | www.mapsofworld.com
An Idea Takes Birth
The year 1983;My first brush with the World Map
• My brother's world map gave an incredible kick-start to my desire
• I couldn’t sleep; I was living the dream
• Maps sourced from abroad depicted parts of Kashmir in Pakistan
• Though with a disclaimer that it was not accurate
• I was determined to change the practice
• Wanted to make one to Indian government standards
www.mapsofindia.com | www.mapsofworld.com
The Journey Begins
My ideas began to crystallizeMaps of India was born 15 years later
• The germ of an idea had now become a plant
• Our India map met Survey of India guidelines
• Its success took us to the "World Map"
• Complete Jammu & Kashmir was now shown as a part of India
• Yes, the first map to show India like it is
• Created a map that was first-of-its kind
www.mapsofindia.com | www.mapsofworld.com
The Journey Gets Exciting
100,000 maps old,we created our own World Map
• Creating physical maps not in our frame of reference
• Ours was a digital products company
• But, the drive to excel was always there
• First, we released a couple of maps in the Indian market
• The intention was to create something unique
• A map that would address audience and solve problems
• In the map, no country was to be numbered
• And each was to have its name next to the location
www.mapsofindia.com | www.mapsofworld.com
Thinking Out-of-the-Box Has Become a Habit
We brought newelements in our maps
• The idea was to relate our maps to a country
• Flags are a nation's pride
• So, we brought flags alongside the map
• We introduced important time zones in the map
• Most maps ignore countries which claim Antarctic
and Arctic, we don't
www.mapsofindia.com | www.mapsofworld.com
Maps Are My Passion
I am passionate about mapsbut, every great work needs inspiration
• Mine was the World Atlas by Reader's Digest
• It was beautiful and accurate; truly a work of art
• I wanted to create something much more consistent
• Something that would define who I am
• One that would be on every wall
• Be it kid's room, school or business
www.mapsofindia.com | www.mapsofworld.com
Making of an Idea
You might sayevery world map is similar;but that is not the case
• Just like every human, Maps, too, Are Different
• Take for instance the Custom Maps
• They are different but everyone can't afford them
• But there is an awesome solution
• We can have hundreds of maps
• This will lessen the need for expensive custom maps
www.mapsofindia.com | www.mapsofworld.com
It's All About Insight
Template is likethe foundation of a map
• An accurate and authentic base map can lead to hundreds
of products
• A suitable size is imperative for a map's success
• Color adds to the charm
• Good material and right framing make it come alive
• Information layers make it useful
• These are Political Positions, Physical Layers, and the like
www.mapsofindia.com | www.mapsofworld.com
People Who Made it Possible
It is the peoplewho make an organization successful
• We are glad to have awesome talent working with us
• Our financial man, Sharad keeps the funds rolling
• Usha, our CEO, ensures that our dreams stay alive
• Our man in the US, Bill Spicer puts it all together -
ensures completion and selling
• Peter Darling is an important QC layer - goes over each
map 'item by item'
www.mapsofindia.com | www.mapsofworld.com
People Who Made it Possible - 2
• Tom Roher does an international QC, including
checking errors and official spellings
• Professor Seema Mehra Parihar gets her students to
work on it, degree by degree
• Mark and Holly ensure that it is not just another
product
• Russell Guy ensures that every copy reaches, exactly
the way it should
• Dave Knifer ensures that each variation is possible and
timely delivered
www.mapsofindia.com | www.mapsofworld.com
People Who Made it Possible - 3
• Our Delhi team, ensures every map is up-to-date
• Dharini, the last leg of QC, has an eye for finding errors,
even the minutest ones
• An indispensable member, Sakshi is the GIS data owner
and data provider
• Head Cartographer Jai makes sure that every map is well
planned and designed
• Cartographers Sanjay Kumar and Narender bring
life into maps
www.mapsofindia.com | www.mapsofworld.com
Innovation Drives Us
• We created a Map which was simply the 'Best'
• Our commitment is to release one new map every year
• There is going to be WBWM 2017 edition, which will be on its
way soon
• Any city name change, any new emerging industrial or
education city, it all has to be there
• Over the next decade, we want this map to be IMIA’s own map
• We seek partnerships to take this map to every country in
every language
Years of hard workmade us realize our dreams
Thank You