Making Neuro Insights Accessible Fast, Cost Effective and...
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11/06/2015 EyeSee 1 Clients 2,5y ago 17 people +40 Top Brands Founded Team Our base Making Neuro Insights Accessible – Fast, Cost Effective and Scalable- And Beyond
Transcript of Making Neuro Insights Accessible Fast, Cost Effective and...
11/06/2015 EyeSee 1
Clients
2,5yago
17people
+40Top
Brands
Founded TeamOur base
Making Neuro Insights Accessible – Fast, Cost Effective and Scalable- And Beyond
On which ad would you spend 1 million dollar?
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Advert A
On which ad would you spend 1 million dollar?
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Advert B
On which ad would you spend 1 million dollar?
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Advert A Advert B
26% more respondentds look at the main message and 200% more at brand & product in Ad A
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Less attention More attention
% Seen Ad A Ad B Ad A/B
1. Main Message 78% 62% +26%
2. Brand & Product 36% 12% +200%
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22
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Advert A Advert B
Because…What you do not see, you do not buy
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Acts (e.g. buy)
Intends to act
Likes proposition
Holds Attention
Attracts AttentionEye TrackingInsights
Questionnaire/Focus groups
Few people All people
Conventional eye-tracking = time + cost
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Hardware + software…
+ organize central location tests (> 50 persons)
Plan and call Transport to facility RewardInstruct and follow Test and analyze
>25KSpecial glasses or camera Software
But what if…
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You could upload stimuli on a platform…
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send the stimuli to respondents (at home)…
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track their eyes with their webcam…
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…and you receive the results within a few days
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Unique proposition of our remote testing platform
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3 ×Faster
3 / Price
GloballyNo Hardware
“I am interested in all the technologies that double the impact, against half the price and half the time” Keith Weed | CMO Unilever
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EyeSee = Eye tracking + Facial Coding + Quant survey
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Eye Tracking Facial Coding Questionnaire
Brand visibility over time in TV Commercial
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Is your brand noticed in highly engaging scenes or not?
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High brand visibility, low engagement Low brand visibility,
High engagement
Low brand visibility, Low engagement
Phase II: Survey degrees of freedom
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Phase I: Methods/CV
Phase II: Survey degrees of freedom
Eye tracking
Facial coding
Questionnaire
Upgrading respondent’s experience
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Click to go to next page
Time out
Scroll horizontal/vertical
Screen recodingClick registration
Think aloud
Upgrading respondent’s experience: dynamic sites
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Click to go to next page
Redirects
Time out
Scroll horizontal/vertical
Overlays
Dynamic websites
Screen recodingClick registration
Think aloud
Upgrading respondent’s experience: virtual shopping
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Click to go to next page
Redirects
Time out
Scroll horizontal/vertical
Overlays
Dynamic websites
Screen recodingClick registration
Think aloud
Interactive shelves
Chip games
And more…
Phase III: building online experience centers
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Phase I: Methods/CV
Phase II: Survey degrees of freedom
Eye tracking
Facial coding
Questionnaire
Phase III: Online experience centers
Future: building online experience centers
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ET + FC + Q + S
Dynamic websites
Free browsing
Quantitative
Most advanced quant remote UX platform
Future: building online experience centers
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ET + FC + Q
Cross channel
Interactive videos
Global
ET + FC + Q + S
Dynamic websites
Free browsing
Quantitative
Advertising insightsMost advanced quant remote UX platform
Future: building online experience centers
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ET + FC + Q + $ + V
Interactive shelf
Global
Quantitative
ET + FC + Q
Cross channel
Interactive videos
Global
ET + FC + Q + S
Dynamic websites
Free browsing
Quantitative
Advertising insights In-store InsightsMost advanced quant remote UX platform
1. Introduction
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Welcome to the Walmart supermarket
Start shopping
2. Select product(s) to put in basket
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Next shelf
In basket: 0 (Max.20)
3. High resolution product pops up, select #, add
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Lay’s Salt and Vinegar
Quantity: 1< In cart Cancel
Our first project: from commission to delivery
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Costs
60 shelves
3weeks
Scalable Time
Low
Making neuro insights accessible -fast, cost effective and scalable-and beyond
11/06/2015 29EyeSee
Olivier TilleuilManaging Director
+1 917 960 [email protected]
