MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU · Email Social media Events / experiential...
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MULTICHANNEL CHALLENGES of organizations suffer from delivering poor customer experiences that can cause abandonment 95% 51% 49% 46% MULTICHANNEL OPPORTUNITIES So how do you overcome these challenges to create an effective multichannel strategy? AN INTEGRATED CUSTOMER EXPERIENCE MEANS: ✓ Respecting user preferences and habits ✓ Creating a fluid omnichannel experience ✓ Observing behaviour and life-cycle ✓ Calibrating message frequency ✓ Personalization ✓ Segmentation ✓ Added value for client ✓ Not just selling Customers overwhelmingly prefer to receive information about your business or services via the web: Web Email Social media Events / experiential Customer service Online video In store/in person Direct mail Online customer communities Advertising 80% 77% 58% 43% 36% 34% 33% 32% 29% 29% FIVE TIPS FOR CREATING EFFECTIVE MULTICHANNEL MARKETING EXPERIENCES: 1 2 3 4 5 Want to improve the multichannel experience for your organization? to learn how to connect multiple channels into one user-centric, integrated experience of marketers agree that a multichannel strategy that allow them to target customers is important. Yet a number of issues have hampered their ability to deliver an effective multichannel experience of marketers claimed to be unable to react to new channels, devices, trends or competitors with their current technological capabilities of marketers have to go to IT or another department when they need to add, manage or edit content on their websites MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU In association with
Transcript of MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU · Email Social media Events / experiential...
MULTICHANNEL CHALLENGES
of organizations suffer from delivering poor customer experiences that can cause abandonment
95%
51%
49%
46%
MULTICHANNEL OPPORTUNITIES
So how do you overcome these challenges to create an effective
multichannel strategy?
AN INTEGRATED CUSTOMER EXPERIENCE MEANS:
✓ Respecting user preferences and habits
✓ Creating a fluidomnichannel experience
✓ Observing behaviour and life-cycle
✓ Calibrating message frequency
✓ Personalization
✓ Segmentation
✓ Added value for client
✓ Not just selling
Customers overwhelmingly prefer to receive information
about your business or services via the web:
Web
Social media
Events / experiential
Customer service
Online video
In store/in person
Direct mail
Online customer communities
Advertising
80%77%58%43%36%34%33%32%29%29%
FIVE TIPS FOR CREATING EFFECTIVE MULTICHANNEL MARKETING EXPERIENCES:
12
34
5
Want to improve the multichannel experience for your organization?
to learn how to connect multiple channels into one user-centric, integrated experience
of marketers agree that a multichannel strategy that allow them to target customers is important. Yet a number of issues have hampered their ability to deliver an effective multichannel experience
of marketers claimed to be unable to react to new channels, devices, trends or competitors with their current technological capabilities
of marketers have to go to IT or another department when they need to add, manage or edit content on their websites
MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU
In association with
