Making money with social media
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How can The Conversity Model help you make money with social media? Clo Willaerts (@bnox) mediaparade.nl, 18 April 2012
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My slides for my keynote at Sanoma's MediaParade.nl in Hoofddorp.
Transcript of Making money with social media
How can The Conversity Model help you
make money with social media?Clo Willaerts (@bnox)
mediaparade.nl, 18 April 2012
Deze sessie is georganiseerd door:
Hét young professional platform binnen Sanoma Media. Meld je aan via www.sanomax.nl.
Business book
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Spectrum (NL)
• Lannoo Campus (BE)
• Amazon.com/co.uk
If Facebook were a country...
Social Media's Hype Cycle
Technology trigger:shiny new objects
Inflated Expectations
Network effect
Reality Check
http://www.flickr.com/photos/obeyken/4869449359/
Disillusionment:Most Engaged Page
Disillusionment:Biggest Twitter Audience
Disillusionment:Most watched YouTube movie
Disillusionment:time spent on site
Disillusionment:time spent on site
Enlightment
Investment:
time
money
resources
OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
YouTube: TrendsDashboard
http://www.youtube.com/trendsdashboard
Facebook: fake an ad
Facebook: spy on competition
Facebook: SocialBakers
Twitter: industry
Casual monitoring by e-mail
Google Alerts
News.Me
Summify.com
NutshellMail.com
Hyperalerts.no
OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
T-shirt brands
Social objectsCase: Pantene Aqua Light
Tactic: Friendly ExpertCase: Life at Ernst & Young
Tactic: TestimonialCase: FITagency
OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
Social Proof
Social proof:event RSVP
Tactic: Fan eventCase: BMW Fan Day
Coupons/sampling: birthdays
OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
Co-creationCase: Libelle Panel
Social CRM
Final tips
1) be findable
2) be likeable
3) be shareable
conversity.be/blog
