1. 1. Affiliate Summit East NY 2015 | August 3, 2015 Making Money as a Mobile Affiliate Chen Yahav Levanon, CEO ClicksMob Inc.
2. 2. Affiliate Summit East NY 2015 | August 3, 2015 Affiliate marketing - a quick history Mobile growth Mobile marketing complements web Big advantages in mobile Getting started Keys for success Challenges Summary Agenda 2
3. 3. Affiliate Summit East NY 2015 | August 3, 2015 Affiliate Marketing a quick history 3 1989 The birth of affiliate marketing 1996 First global affiliate program: Amazon 1998 CJ and Clickbank launch 1st affiliate networks 2000 FTC Regulation cementing the importance of online marketing 2015 a booming industry with ~$5 billion of marketing spend
4. 4. Affiliate Summit East NY 2015 | August 3, 2015 Mobile growth 4 Time spent on mobile per month ? Hours
5. 5. Affiliate Summit East NY 2015 | August 3, 2015 Mobile growth 5 Time spent on mobile per month 34 Hours
6. 6. Affiliate Summit East NY 2015 | August 3, 2015 Mobile growth 6 7.2 Billion World population ? Billion Connected mobile devices
7. 7. Affiliate Summit East NY 2015 | August 3, 2015 Mobile growth 7 More mobile devices connected than people 2015 - mobile ad spending accounts for 49% of digital ad spending Mobile ad spending expected to reach $100 billion in 2016 7.2 Billion World population 8 Billion Connected mobile devices
8. 8. Affiliate Summit East NY 2015 | August 3, 2015 Mobile growth 8 By 2016 mobile ad spend will exceed desktop Mobile Will Account for 72% of US Digital Ad Spend by 2019 Consumption via mobile is constantly growing (shopping, finance, travel) as people spend 3 hrs a day with their mobile device
9. 9. Affiliate Summit East NY 2015 | August 3, 2015 Mobile marketing complements web 9 Although these are different mediums with different usage patterns affiliate marketers skills on web can be easily used on mobile Its not a question of Web Vs. Mobile Understand the traffic type and ad units Different markets / GEOs Different ad units Similar traffic sources search, display, content, etc Mobile is NOW
10. 10. Affiliate Summit East NY 2015 | August 3, 201510 Source: StatCounter, Q1 2015 More than 1/3 of global internet traffic is served on mobile and growing This means huge opportunities! Mobile marketing complements web
11. 11. Affiliate Summit East NY 2015 | August 3, 2015 Big advantages in mobile 9 Easy to use, simple conversion flow Data is in abundance Optimizations are easy Many offers are available - scalable Anyone can try, even with small budgets Advanced targeting and attribution
12. 12. Affiliate Summit East NY 2015 | August 3, 201512 Getting started A lot of opportunities and partners to choose from
13. 13. Affiliate Summit East NY 2015 | August 3, 201513 Getting started Various traffic sources to buy from: Ad Networks, SDK, Search, Social, RTB, DSP, Domains
14. 14. Affiliate Summit East NY 2015 | August 3, 2015 App Walls Interstitials Search Push Notifications Innovative formats Mobile web In-app Emails Content / Blogs 14 How offers are promoted? Getting started
15. 15. Affiliate Summit East NY 2015 | August 3, 2015 Getting started 15 Pay-Per- Call / Pay Per Lead APK (non-store) Sweepstakes Ringtones App Installs Mobile Content / Subscriptions Type of mobile offers
16. 16. Affiliate Summit East NY 2015 | August 3, 201516 UtilitiesMusic Games Entertainment TravelSocial Dating Shopping HealthFinance Popular verticals Getting started
17. 17. Affiliate Summit East NY 2015 | August 3, 2015 Getting started 17 Top GEO, Offers (by conversion rate / revenues) Learn and understand the advantages of each traffic source Pricing Models CPM,CPC,CPI Understand the country you are advertising in Average prices What to look for?
18. 18. Affiliate Summit East NY 2015 | August 3, 2015 Find a reliable partner to explore different offers Keys for success 18 Service you want to have someone to talk and consult Do your homework industry research, vertical specific, App Annie, Similar Web, OS market share), understand mobile Be patient, gather data, analyze, compare, optimize
19. 19. Affiliate Summit East NY 2015 | August 3, 2015 Keys for success 19 Know your traffic Duplicate success Be patient Buy data, analyze and optimize A / B Testing Creatives Landing Pages Creativity Identify trends Know the market Split tests between sources & networks Start small
20. 20. Affiliate Summit East NY 2015 | August 3, 2015 Challenges 20 Campaigns change fast Tracking Budgets / scalability Industry in its infancy Build a budget plan How to select the right niche / offers Fraud Targeting right audience Conversion optimization
21. 21. Affiliate Summit East NY 2015 | August 3, 2015 Summary Mobile plays a major role in peoples life and affiliate marketing Affiliate marketers must not ignore this trend and embrace the mobile revolution Industry is still in infancy - an opportunity to make money Testing various angles is crucial to success Mobile affiliation to complement web affiliation 21
22. 22. Affiliate Summit East NY 2015 | August 3, 2015
23. 23. Affiliate Summit East NY 2015 | August 3, 2015 ThankYou