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Making mobile click in Africa, Hallman
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10_– 12 October 2011, Vienna, Reed Messe Wien Session: Mobile Publishing Business Title: Making mobile click in Africa Speaker: Louise Hallman, Project Manager for WAN-IFRA Mobile News for Africa Media Port
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Transcript of Making mobile click in Africa, Hallman
10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Mobile Publishing BusinessTitle: Making mobile click in AfricaSpeaker: Louise Hallman,Project Manager for WAN-IFRA Mobile News for Africa
Media Port
Louise Hallman, Project Manager – WAN-‐IFRA Mobile News for Africa Steve Kromberg, General Manager – David Rabkin Project for ExperienDal Journalism
Making mobile click in Africa
a non-profit non-governmental organization works with international aid agencies, foundations, and fellow NGOs promotes quality news media around the world.
Defends and promotes press freedom and economic independence Supports development of news publishing
Made up of:
About WAN-IFRA
national newspaper associations 76 news agencies 12
regional press organizations 10
and individual newspaper
executives in 100 countries.
More than just a phone call!
1. mobile money
2. social
networking
3. information
4. entertainment
5. news
Mobile money
Mobile internet
Social media Facebook Zero
WAN-IFRA Survey based on:
227 responses from 66 countries between July and December 2010.
Social media MXit - 27 million users
Mobile media services at Sub-Saharan African newspapers A guide to implementing mobile news and mobile business
1. SMS
news alerts
2. USSD
menu-driven content
3. Mobile
websites
4. Smartphone applications
WAN-IFRA Survey based on:
227 responses from 66 countries between July and December 2010.
SMS News alerts
WAN-IFRA Survey based on:
227 responses from 66 countries between July and December 2010.
USSD menu-driven content
Mobile websites Marketing to the diaspora
Mobile websites Examples of mobile websites
Smartphone apps Examples of mobile websites
IM platforms
Ushahidi mobile
Crowdmapping
Potholes in Kampala
Revenue sharing
Mobile advertising General mob ads
Mobile advertising Grocotts
Mobile advertising Avusa
Innovative in services in revenue solutions in content
”It is not an option, not to go mobile.
It will be huge in a few years.
But you will need to consider how mobile
will affect the other products in the
portfolio – so you do not cannibalise
your existing business.
– The Observer, Uganda
