Making Meaningful Connections: The Redesign of Recruitladder's UI
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Making Meaningful ConnectionsThe Redesign of RecruitLadder.com
Who is this guy?Other people let him speak to them before. He must be smart.
Jeff GothelfCurrently:
Director of UX at TheLadders.com
Previously:
Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups
Blog:
www.jeffgothelf.com/blog
Twitter:
@jboogie
Email:
Job service for professionals earning $100k or more and the recruiters/employers looking to hire them.
Online job searching is like online datingPost and pray
http://farm2.static.flickr.com/1017/1344679664_fda1c4e7ed_o.jpg
Challenges:You say tomato, I say tomato (but I want ketchup)
The title “vice president” is ambiguous.Does it mean the same thing on two resumes?
Jeff BewkesFormer VP of Time Warner (now CEO)
Anonymous (hint, it’s me)
Challenges:I say tomato, you say tomato (but you want marinara)
Both of these people have vice president on their resumeDoes it mean they both have vice presidential experience?
Challenges:Like the mighty Mayfly, job requisitions die young.
Job listings expire after 8 weeksWhich is 28x longer than the Mayfly
http://upload.wikimedia.org/wikipedia/commons/4/49/Rhithrogena_germanica_subimago_on_Equisetum_hyemale.jpg
Challenges:It’s a free-for-all.
Job listings are not standardizedNo way to reconcile the necessary data into a consistently usable format
http://2.bp.blogspot.com/_QARHL7waWy8/THs1F1r1yOI/AAAAAAAAAew/rYmQD1Wxcas/s1600/100813_lagos.globalcities059.jpg
Challenges:It’s a mess on the job seeker side too.
Resumes come in every size, shape, color and layoutGetting machines to understand where to pull which data elements is…a challenge.
http://www.flickr.com/photos/jgl/2693953392/sizes/o/
Challenges:Recruiters have no time to read resumes
Every job posting equals hundreds of applicationsHow does the recruiter figure out which ones to focus on?
http://www.flickr.com/photos/94693506@N00/57820781/sizes/o/
Wow, that’s heavy.So where did you start?
Radical idea:Talk to your customers
Call them. Bring them in. Watch them work.After all, you’re solving problems for them.
http://www.bgsu.edu/departments/greal/llc/germanwq/Germ670_AYASalzburg/images/Interview.jpg
Tactic #1:Search from anywhere with most important fields always visible.
Tactic #2:Enable two usage patterns: surgical/targeted searching (boolean/advanced) as well as broad searching and zeroing in (filtering)
Tactic #3:Visualize core information
Tactic #4:No dead-ends (i.e., zero results)
Success!
57%
-15%
What does it look like now?
Thanks!Ask me some questions. Here. Now. Or later: [email protected] / @jboogie