Medical Observer - Making your Practice Fraud Proof 2.10.09 pg 33 & 34
Making market research Gen Y proof
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Transcript of Making market research Gen Y proof
Only 13%
of graduates
with higher
education
consider a
MR job !
Source: Fringe Factory 2013 – young graduates from BE, NL, DE, UK, US, BRIC
Only nr 15
overall and
those who
consider a
MR job would
prefer a
marketing
job !Source: Fringe Factory 2013 – young graduates from BE, NL, DE, UK, US, BRIC
89% 35% 25%
There’s no hope?
*Based on a study in Spring 2013 with 3485 Millennials
from 13 countries: Belgium, The Netherlands, Germany,
USA, Italy, Poland, Russia, Sweden, Turkey, the UK, Brazil,
China, India
…wants to help
companies improve
their offerings for the
market.
…had an experience
in collaborating with
companies in that way.
… puts "involving customers to
improve products and services" in
the top 3 ways a company/brand can
give them a "wow" feeling.
Source: Fringe Factory 2013 – young graduates from BE, NL, DE, UK, US, BRIC
GenY’s view on market researchQ: You have 5 minutes to introduce the Market Research sector. What would you say?
n = 1877 | f= None
understand people’s needs
crucial for companies
gaining insights
access to new information & new trends
product knowledge
observingcommunicationquick-changing sector
young / modern
newest technologies
detail oriented
On Fire!
That was an extremely
lengthy post you added to
topic x. You are truly on fire!
Creative genius.
Remember Picasso? He’s
getting restless in his grave
now. Thanks for co-creating,
creative genius!
Socializer!
The social room is your
playground and that’s how it
should be. After all, we’re all
friends…
Super user!
You are amazing. The
community is you. You are
the community.
Motivating individuals & teams
Welcome to the Lounge!This is your space! This is where you can connect with other participants, start a conversation, talk about the topic and even post questions to me and eBay!
We created 5 featured posts, which can be found in the pink squared thumbnails. You can view them by clicking on a thumbnail. Read our stories and share your comments. Other participants might have created some topics as well; you can read them too, by clicking on the orange topic title.
Let’s connect
My advice to eBay
Feedback on this survey
Meet Katia
Mobile/dual
usersN=28
Desktop-only
usersN=99
Average # posts 33 20
Average # visits 44 19
Average # page views 327 232
Average # words per post 47 87
Total # photos 179* 254
Total # tagged photos 555 516
*The photos of mobile/dual users were submitted through mobile only
1Mobile application increases
community engagement
Tag categories Total # tags % Tagged photos
submitted
through mobile
N=179 photos*
% Tagged photos
submitted through
desktop
N=254 photos
Brands 52 56% 44%
Products & solutions 27 63% 37%
Mobility 127 60% 40%
Challenges 178 47% 53%
Needs 375 57% 43%
Love for the city 312 44% 56%
*The photos of mobile/dual users were submitted through mobile only
3Mobile application results in more
contextual & personal data
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder InSites Consulting & Gen Y expert
Joeri Van den Bergh
THANKS for your kind [email protected]