Mudlark = Pixel-Lab + AI + Rockhmr’ Mudlark = Games + Art + TVMudlark =Making life playable.Mudlark =Making life playable.Mudlark =Making life playable.

Data Everyware

Data Shadows, Data Clouds, Data Trails.

Alan Westen, 1967

Making the invisible visible“Media doesn’t need to interpret use as damage

Our content itself gets smarter as it aggregates its thoughts about it”

Matt Jones

Physical generation of digital assets

iphone

• Sensors, GPS etc

• But network always on

• Gartner top 10 predications 2009

• By the end 2012 physical sensors will create 20 percent of non-video internet traffic

“When we play games, we experience relaxation, concentration, cohesion, elation, adventurous thinking, constant challenge, focus, and relief.

We want more of these things in everyday life.”

Jane McGonigal

Playing the data

“Games are not the same lineage as Book, Radio, TV, Film.”

Frank Lanz, Area Code

Playing the data

Channel 4 /Not the FaceNot the Face

Heartlands

Love City

Love CityImaginary Space

An urban ‘ socialgame’ played in real life.

CHROMAROMAAn Urban Social Game played in real life.

Physical

SystemDigitalSystem

User GeneratedContent

OpenAPI

Game Engine

Thank you...

Toby Barneswww.twitter.com/tobybarneswww.twitter.com/wearemudlarkwww.wearemudlark.com

Thank you, and sorry.

Toby Barneswww.twitter.com/tobybarneswww.twitter.com/wearemudlarkwww.wearemudlark.com