Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities
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MAKING IT HAPPEN ON A SHOESTRING
crowdsourcing your marketing activities
Ross Kimbarovsky - crowdSPRINGStart-Up Marketing Boot Camp
October 8, 2010
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![Page 2: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/2.jpg)
the world has changed
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![Page 3: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/3.jpg)
marketing has not changed
marketing has not changed
#FMbootcamp
![Page 4: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/4.jpg)
1000 ideas or 1 good one?
#FMbootcamp
![Page 5: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/5.jpg)
Darwinian meritocracy of ideas
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![Page 6: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/6.jpg)
marketing on a shoestring
#FMbootcamp
![Page 7: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/7.jpg)
goals, strategies, tactics
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![Page 8: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/8.jpg)
leverage crowdsourcing
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![Page 9: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/9.jpg)
PPC
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design and content
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basic surveys
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![Page 12: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/12.jpg)
advanced surveys
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![Page 13: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/13.jpg)
promotion
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![Page 14: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/14.jpg)
5 crowdsourcing tips
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provide clear directions
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have an open mind
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![Page 17: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/17.jpg)
set a fair value
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![Page 18: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/18.jpg)
focus on right details
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![Page 19: Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities](https://reader036.fdocuments.us/reader036/viewer/2022062513/55525306b4c9059a4f8b52c2/html5/thumbnails/19.jpg)
avoid committeecide
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1000 ideas or 1 good one?
#FMbootcamp