Making grannies love their lovebrand's website (Experience Conference 2017)
Transcript of Making grannies love their lovebrand's website (Experience Conference 2017)
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Making grannies love their lovebrand's website
KupeleDudince.sk redesign
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How to sneak in a littlehuman-centered design
into „low-cost“ website redesign
Or:
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In the beginningWe worked 4 years with this:
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In the beginning
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Challenges• Corporate template for group of hotels
• Not a design-oriented team
• Good online marketing performance
• Demands: quick & cheap
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Client’s project plan1. Heuristic evaluation by Pizza SEO
2. Black box
3. New website!
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Final project plan1. Heuristic evaluation
2. New Information Architecture
3. Wireframes
4. MVP
5. User testing (Users! Finally!)
6. Iteration
7. New website
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Interviews & testing• 6 seniors (3 still working, 3 pensioners)
• 4 chapters
• motivation for visit (18 questions)
• navigation to the website (Google Search)
• testing: usual website tasks
• debriefing
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Testing with seniors• They are sweet (sometimes too sweet)
• They are honest
• When seniors make mistakes they try to explain why
• They bring cakes :)
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Testing outcomes• Seniors get stuck in step 2 (invisible „Next“ button)
• Uncertainty after booking sent
• Seniors can't find info about parking
• They really like the new design
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Results3 months from launch year-on-year change
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Value for money6-digit revenue increase in one quarter (year-on-year comparison)
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Results• Happy users
• Happy client
• More iterations coming soon
• More respect for UX design processes
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User research is a strong medicine.
Too big a dose at the start could kill your project.
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And this is it
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Thank you!Patrik Barták, 2017