MAKING FRIENDS, DRIVING CHANGE ADVOCACY AT HOME YMCA of Northwest North Carolina November 13, 2014.
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Transcript of MAKING FRIENDS, DRIVING CHANGE ADVOCACY AT HOME YMCA of Northwest North Carolina November 13, 2014.
MAKING FRIENDS, DRIVING CHANGEADVOCACY AT HOME
YMCA of Northwest North Carolina
November 13, 2014
YOU ADVOCATE EVERY DAY!
For the restaurant you want to go to on Friday night
For the movie you want to see
To get a new job
To get a raise
To get a member to meet their wellness goals
YOU ARE AN ADVOCATE!
WHAT IS ADVOCACY?
the act or process of supporting a cause or proposal : the act or process of advocating something
WHY DOES THE Y NEED TO ADVOCATE?
As a part of the Y’s commitment to social responsibility, YMCAs have become the voice for communities and the catalyst for positive legislative change.
WHO SHOULD WE BE TALKING TO?
Local elected or appointed officials
• School board members and Superintendent
• County Commissioners
• City Council, Town Council and Mayor
State lawmakers and appointed officials
• Governor, Governor’s Cabinet
• Legislators
Federal lawmakers
ADVOCACY CAN HAPPEN…
Anywhere you are…
• At church
• At the Y
• At a school
• At a community or town meeting
• At a sporting eventIt’s all a
bout building re
lationships
BUILDING RELATIONSHIPS
• Identify who you need to get to know
• Identify who already knows them
• Network to get an introduction
• Make contact
• Follow up
• Ask “what can I – or the Y - do for YOU?”
The Relationship Bank Account
FIRST, SHOW AND TELL
• The impact your Y is having in your community
• Put a face on the story
WHAT DO WE TALK ABOUT?
YOUTH DEVELOPMENT
• Summer Reading Program – S.T.E.M.
• Summer Learning Academies
• Healthy, Fit and Strong
HEALTHY LIVING
• LiveSTRONG at the YMCA©
• YMCA Diabetes Prevention Program
(YDPP)
• Know your Numbers
SOCIAL RESPONSIBILITY
• Preserve charitable contribution tax deduction.
• Preserve non-profit tax exempt status at the state and local level, including the Unrelated Business Income Tax.
• Community Benefit
-1 in 10 North Carolina residents are served by the Y.
-$22.427M in financial assistance was provided throughout North Carolina. No one is turned away from the Y due to an inability to pay.
-In 2013, 33,775 volunteers gave 434,600 hours to the Y worth a value of $9.47M.
ADVOCACY SHOULD BE INTENTIONAL
What are YOUR/OUR goals? They may be LOCAL!
• Youth Development?
• Healthy Living?
• Social Responsibility?
THE SECRET SAUCE
Your YMCA, Your Boards, and Your Leadership teams