Making Digital Marketing Pay
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Transcript of Making Digital Marketing Pay
![Page 1: Making Digital Marketing Pay](https://reader031.fdocuments.us/reader031/viewer/2022032506/55c9bc2dbb61eb3e498b459e/html5/thumbnails/1.jpg)
‘Making Digital Marketing Pay’Chris Lunn, MD, Digity
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Ability is nothing without opportunity10 practical tips to increase yours online.
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1. The Law of AttractionThink about your ideal customer and brands they interact with.
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2. Understand if your visitors use fingers or thumbs?Make sure your website is responsive to improve traffic and results.
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3. Treat Google as the boss you want to impressGet noticed for the right reasons, build interest & attention.
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4. Tailor your content & campaign messageThe more tailored your content is, the bigger impact you can make.
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5. Make informed decisionsUse free tools like Google Analytics & Hootsuite to track results.
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6. Content is King!Regularly create and add new content across your digital landscape.
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8. Make your point quickly & the next action obviousIn 2015 the average attention span is 8 sec. (12 sec in 2000).
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9. Treat Social Networking like Real NetworkingEngage where you can, support others and build a relevant audience.
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9. Build your email database and keep in-touch with themThe repeat sale is so much easier than the first sale.
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10. Create a Plan!Whether you’re B2C or B2B, you need a plan.