Making Content The Sexy Part of Social at #LocalUp
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#LocalUp @w2scott WILL SCOTT CONTENT, CONVERSATIONS, AND CONVERSIONS Local U Search Influence @w2scott
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Transcript of Making Content The Sexy Part of Social at #LocalUp
#LocalUp @w2scott
WILL SCOTT
CONTENT,
CONVERSATIONS,
AND CONVERSIONS
Local U
Search Influence
@w2scott
#LocalUp@w2scott
#LocalUp@w2scott
SEO <> Good Content
#LocalUp@w2scott
Social <3 Good Content
#LocalUp@localuniv
THE BEGINNING
#LocalUp@searchinfluence
PRESERVE AND SHARE
KNOWLEDGE
#LocalUp@w2scott
CONNECT
#LocalUp@w2scott
4.51 Billion
#LocalUp@w2scott
#LocalUp@w2scott
#LocalUp@w2scott
#LocalUp @w2scott
CONTENT
#LocalUp@localuniv
AGAIN,
THE BEGINNING
#LocalUp@searchinfluence
CONTENT
#LocalUp@searchinfluence
SPAM
#LocalUp@localuniv
SCALABLE
#LocalUp@w2scott
SHAREABLE
#LocalUp@w2scott
And that’s where
the fun begins
#LocalUp@w2scott
This is where
you get creative
#LocalUp@w2scott
ANYONE CAN BE
AN AUTHOR
#LocalUp@w2scott
EVERYBODY NEEDS
(GOOD) CONTENT
#LocalUp@w2scott
CONTENT BUILDS
AUTHORITY
#LocalUp@w2scott
AND CAN BUILD
A PLATFORM
#LocalUp@w2scott
It’s not just text
#LocalUp@w2scott
CONTENT TAKES
MANY FORMS
#LocalUp@w2scott
VISUAL
#LocalUp@w2scott
INFORMATIONAL
#LocalUp@w2scott
CONVERSATIONAL
#LocalUp@w2scott
EVEN “NEWS”
#LocalUp @w2scott
CONVERSATION
#LocalUp@localuniv
CONNECTING
#LocalUp@w2scott
LOTS OF CONNECTIONS
#LocalUp@w2scott
#LocalUp@w2scott
#LocalUp@w2scott
WHO’S
CULTIVATING IT?
#LocalUp@w2scott
WHO OWNS IT?
#LocalUp@w2scott
#LocalUp@w2scott
YOUR BLOG
#LocalUp@w2scott
Build authority
Be the expert
Grow traffic
WHY BLOG?
#LocalUp@w2scott
Sorry, you’ve got
to pay to play
#LocalUp@w2scott
Tying a steak around
your neck
#LocalUp@w2scott
#LocalUp@w2scott
GETTING MARRIED?
WE KNOW WHERE YOU ARE
#LocalUp@w2scott
WE KNOW THINGS
ARE CHANGING
#LocalUp@w2scott
WE KNOW WHAT
INTERESTS YOU
#LocalUp@w2scott
#LocalUp@w2scott
B2B, BORING?
#LocalUp@w2scott
LINKEDIN IS
GLOBAL
#LocalUp@w2scott
AND LOCAL TOO
#LocalUp@w2scott
Does it work?
#LocalUp@w2scott
IT WORKS!
#LocalUp @w2scott
CONVERSION
#LocalUp@w2scott
GOAL!
#LocalUp@w2scott
SOCIAL GOALS
#LocalUp@w2scott
REVENUE GOALS
#LocalUp@w2scott
CUSTOMERS
#LocalUp@w2scott
REAL CUSTOMERS
#LocalUp@w2scott
BUYERS
#LocalUp @w2scott
CONCLUSION
#LocalUp@w2scott
BE A SCRIBE
#LocalUp@w2scott
INFORM
#LocalUp@w2scott
THEY WILL COME
#LocalUp@w2scott
BRING SEXY BACK
#LocalUp
THANK YOU!
WILL SCOTTLocal U
Search Influence
@w2scott
