Making by Th Harsh Pandit

8132019 Making by Th Harsh Pandit

httpslidepdfcomreaderfullmaking-by-th-harsh-pandit 194

1

a

Summer Training Report

on

lsquolsquoMarket Expansion Strategy of Dabur With Special Reference To

Dabur Chyawanprash for Rural Market Delhirsquorsquo

Master of Business dministration

2012-2014

Under the guidance Under the Supervision

Mrs Nimni Saxena Dr Dinesh Sharma

(Asst Proffesor) (Marketing Manager)

Submitted By

Madhuvi Upadhyay

MBA III (sem)

Roll No 1270870330

SSLD Varshney Institute of Managementamp Engineering Aligarh

2012-14



2

CERTIFICATE

It is to certify that Miss Madhuvi Upadhyay Roll Number 1270870330 DO Mr Yogesh Upadhyay

bonafied student of MBA SSLD Varshney Institute of Management amp Engineering Aligarh To the best

Knowledge summer internship report titled ldquoMarket Expansion Strategy of Dabur With Special Reference To Da

Chyawanprash for Rural Market Delhi rdquo submitted by himher is hisher original contribution The study w

conducted at Ghaziabad during 1 June to 1 August 2013

HOD OF MANAGEMENT

Dr Ansul Mani

Date- Project Guide-

Mrs Nimmi Saxena



3

Dabur India Ltd

Corporate Office Kaushambi

Ghaziabad ndash 201010

Uttar Pradesh India

Dated 5th Aug 2013

TO WHOM SO EVER IT MAY CONCERN

This is to certified that Miss Madhuvi Upadhyay DO Mr Yogesh Upahyay student of MBA from SSLD Varshney Institute of Management andengineering (Affiliated to Mahamaya Technical University Noida) as undergoneproject training in our company from 1st June 2013 to 1st Aug 2013

He has completed his assigned project title ldquoMarket Expansion Strategy of Dabur With Special Reference To Dabur Chyawanprash for Rural Market Delhirdquo and help in spreding awareness of the companyrsquos plans and given fairand good feedback of the company

S K Dabar

Manager



4

DECLARATION

I hereby declare that this Summer Training Report titledlsquolsquoMarket Expansion

Strategy of Dabur With Special Reference To Dabur Chyawanprash for

Rural M arket Delhirsquorsquo

is executed as per the course requirement for the MBA I have not been

submitted by me or any other person to any other university or institution for

degree or diploma Itrsquos my own work

Madhuvi Upadhyay



5

ACKNOWLEDGEMENT

In this project I have made an honest and dedicated attempt to make the research

material as authentic as it could And I earnestly hope that it provides useful and

workable information and knowledge to any person reading it

During this small time frame of two months in which the project reached its completion

there were a few people whom I would like to make a mention of and without whose

help the project would have never seen the light of the day

I also thank to my internal guide Dr Dinesh Sharma for his timely response via e-mail

which immensely helped in giving the project the initial direction it needed

I would like to thank my external guide Mr S K Dabar (Branch Manager) who gave me

a free hand as far as going about the project work was concerned

I dedicate this project to the Dealerrsquos of Aligarh district who were extremely kind and

who at times went out of the way to help me Without their co-operation it would have

perhaps not been possible to research a few places which I did within the stipulated

time frame Madhuvi Upadhyay



6

PREFACE

Management training has gained rapid importance only recently Management

was previously considered as an inborn art or talent But in todayrsquos fast

developing word this view has been abandoned

To develop managerial capabilities and to supplement their theoretical

knowledge with practical experience the management students are required to

go training in business organization

This study would not only help me as a management student to gain a deep

insight of how an organization works but also practical usage of all management

techniques that I have learnt during the course of my study This project would

also help me analyze the difference between the organizational realities and the

theories that have been taught in my academic session and also gave me a real

experience of the corporate world let me better understand how it function It

also taught me how to take every experience in the right and learn from each

one Finally the analysis feasible to be put to test in real life situations I shall

consider all my hard work worthwhile if this endeavor of mine is able to satisfy all

those concerned and proves useful to anyone or for any further study in the

future



7

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

2 INTRODUCTION OF DABUR COMPANY

3 OVERVIEW OF FMCG SECTOR IN INDIA

4 THE MARKETING MIX ANDSELLING PROCESS

5 PRODUCT LINE

6 COMPETITOR ANALYSIS

7 SWOT ANALYSIS OF DABUR

8 OBJECTIVE OF THE STUDY

9 RESEARCH METHODOLOGY

10 DATA ANALYSIS

11 CONCLUSIONS

12 FINDINGS

13 LIMITATION

14 RECOMMENDATIONS

15 BIBLIOGRAPHY

16 QUESTIONNAIRE



8

EXECUTIVE SUMMARY

This report aims at analyzing and reporting on the marketing strategies of Dabur

India Ltd (DIL) for the brands Dabur Chyawanprash Pioneering role that it has

played in the evolution of the categories it has had a presence in Dabur

Chyawanprash is the leader in the Chyawanprash category and enjoys a market

share of 61 per cent In 50s Dabur pioneered the concept of branded

Chyawanprash and since has invested heavily in product development clinical

studies and consumer awareness The product is essentially a health supplement

This report is not aiming at the overall marketing mix or the marketing strategy of

Dabur India Ltd but is an attempt to analyse the marketing mix of Dabur

Chyawanprash

The report also enlists various recommendations based on BCG Growth Share

Matrix analysis Ansoffrsquos Product Matrix Expansion Grid SWOT Analysis etc This

analysis has been done on the basis of the information gathered from the

company website and other online resources and books and articles



9

COMPANY OVERVIEW

Over its 120 years of existence the Dabur brand has stood for goodness through a

natural lifestyle An umbrella name for a variety of products ranging from hair

care to honey Dabur has consistently ranked among Indiarsquos top brands Its brands

are built on the foundation of trust that a Dabur offering will never cause one

harm

The trust levels that this brand enjoys are phenomenally high While Ries and

Trout may ask ldquoWhat does Dabur stand formdashshampoo or digestive tabletsrdquo The

answer is fairly simple it stands for Indiarsquos fourth largest fast moving consumer

goods company that both consumers and trade respect and trust unequivocally

and which has an annual turnover of over Rs 15 billion

The company has kept an eye on new generations of customers with a range of

products that cater to a modern lifestyle while managing not to alienate earlier

generations of loyal customers

Dabur is an investor friendly brand as its financial performance shows There is an

abundance of information for its investors and prospective information including

a daily update on the share price (something that very few Indian brands do)

Therersquos a great sense of responsibility for investorsrsquo funds on view This is a direct

extension of Daburrsquos philosophy of taking care of its constituents and it adds to

the sense of trust for the brand overall



10

Dabur India Limited has marked its presence with some very significant

achievements and today commands a market leadership status Our story of

success is based on dedication to nature corporate and process hygiene dynamic

leadership and commitment to our partners and stakeholders The results of our

policies and initiatives speak for themselves

Leading consumer goods company in India with a turnover of Rs223372

Crore (FY07)

2 major strategic business units (SBU) - Consumer Care Division (CCD)

and Consumer Health Division (CHD)

3 Subsidiary Group companies - Dabur Foods Dabur Nepal and Dabur

International and 3 step down subsidiaries of Dabur International - Asian

Consumer Care in Bangladesh African Consumer Care in Nigeria and Dabur

Egypt

13 ultra-modern manufacturing units spread around the globe

Products marketed in over 50 countries

Wide and deep market penetration with 47 CampF agents more than 5000

distributors and over 15 million retail outlets all over India



11

1884 Birth of Dabur

1896 Setting up a manufacturing plant

Early

1900sAyurvedic medicines

1919Establishment of research

laboratories

1920 Expands further

1936 Dabur India (Dr SK Burman) Pvt Ltd

1972 Shift to Delhi

1979Sahibabad factory Dabur Research

Foundation

1986 Public Limited Company

1992 Joint venture with Agrolimen of Spain

1993 Cancer treatment

1994 Public issues



12

1995 Joint Ventures

1996 3 separate divisions

1997 Foods Division Project STARS

1998 Professionals to manage the Company

2000 Turnover of Rs1000 crores

2003 Dabur demerges Pharma Business

2005 Dabur aquires Balsara

2005Dabur announces Bonus after 12

years

2006Dabur crosses $2 Bin market Cap

adopts US GAAP

2006 Approves FCCBGDRADR up to $200

million

2007 Celebrating 10 years of Real

2007 Foray into organised retail

2007 Dabur Foods Merged With Dabur



13

India

2008 Acquires Fem Care Pharma

2009Dabur Red Toothpaste joins Billion Rupee Brand club

2010Dabur makes its first overseas acquisition

2011 Dabur enters professional skin care market

2011Dabur India acquires 30-Plus from Ajanta Pharma

2012 Dabur crosses Billion-Dollar Turnover Mark



14

Founding Thoughts

What is that li fe worth which cannot bri ng comfor t to others

The doorstep Daktar The story of Dabur began with a small

but visionary endeavour by Dr S K Burman a physician

tucked away in Bengal His mission was to provide effective

and affordable cure for ordinary people in far-flung villages

With missionary zeal and fervour Dr Burman undertook the

task of preparing natural cures for the killer diseases of those

days like cholera malaria and plague

Soon the news of his medicines traveled and he came

to be known as the trusted Daktar or Doctor who came

up with effective cures And that is how his venture Dabur got its name - derived

from the Devanagri rendition of Daktar Burman Dr Burman set up Dabur in 1884

to produce and dispense Ayurvedic medicines Reaching out to a wide mass of

people who had no access to proper treatment Dr S K Burmans commitment and

ceaseless efforts resulted in the company growing from a fledgling medicine

manufacturer in a small Calcutta house to a household name that at once evokes

trust and reliability

The mission continues



15

PASSION FOR WINNING

We all are leaders in our area of responsibility with a deep

commitment to deliver results We are determined to be the bestat doing what matters most

Milestones to success

Dabur India Ltd made its beginnings with a small pharmacy but

has continued to learn and grow to a commanding status in the

industry The Company has gone a long way in popularising and

making easily available a whole range of products based on the

traditional science of Ayurveda And it has set very high

standards in developing products and processes that meet

stringent quality norms As it grows even further Dabur will

continue to mark up on major milestones along the way setting

the road for others to follow



16

1884 - Established by Dr S K Burman at Kolkata

1896 - First production unit established at Garhia

1919 - First RampD unit established

Early 1900s - Production of Ayurvedic medicines

Dabur identifies nature-based Ayurvedic medicines as its area of specialisation

It is the first Company to provide health care through scientifically tested

and automated production of formulations based on our traditional science

1930 - Automation and upgradation of Ayurvedic products

manufacturing initiated

1936 - Dabur (Dr S K Burman) Pvt Ltd Incorporated

1940 - Personal care through Ayurveda

Dabur introduces Indian consumers to personal care through Ayurveda with

the launch of Dabur Amla Hair Oil So popular is the product that it becomes

the largest selling hair oil brand in India

1949 - Launched Dabur Chyawanprash in tin pack

Widening the popularity and usage of traditional Ayurvedic products

continues The ancient restorative Chyawanprash is launched in packaged

form and becomes the first branded Chyawanprash in India



17

1957 - Computerisation of operations initiated

1970 - Entered Oral Care amp Digestives segment

Addressing rural markets where homemade oral care is more popular than

multinational brands Dabur introduces Lal Dant Manjan With this a

conveniently packaged herbal toothpowder is made available at affordable

costs to the masses

1972 - Shifts base to Delhi from Calcutta

1978 - Launches Hajmola tablet

Dabur continues to make innovative products based on traditional formulations

that can provide holistic care in our daily life An Ayurvedic medicine used as

a digestive aid is branded and launched as the popular Hajmola tablet

1979 - Dabur Research Foundation set up

1979 - Commercial production starts at Sahibabad the most modern

herbal medicines plant at that time

1984 - Dabur completes 100 years

1988 - Launches pharmaceutical medicines

1989 - Care with fun

The Ayurvedic digestive formulation is converted into a childrens fun product

with the launch of Hajmola Candy In an innovative move a curative product

is converted to a confectionary item for wider usage



18

1994 - Comes out with first public issue

1994 - Enters oncology segment

1994 - Leadership in health care

Dabur establishes its leadership in health care as one of only two companies

worldwide to launch the anti-cancer drug Intaxel (Paclitaxel) Dabur

Research Foundation develops an eco-friendly process to extract the drug from

its plant source

1996 - Enters foods business with the launch of Real Fruit Juice

1996 - Real blitzkrieg

Dabur captures the imagination of young Indian consumers with the launch of

Real Fruit Juices - a new concept in the Indian foods market The first local

brand of 100 pure natural fruit juices made to international standards Real

becomes the fastest growing and largest selling brand in the country

1998 - Burman family hands over management of the company to

professionals

2000 - The 1000 crore mark

Dabur establishes its market leadership status by staging a turnover of

Rs1000 crores Across a span of over a 100 years Dabur has grown from a

small beginning based on traditional health care To a commanding position

amongst an august league of large corporate businesses



19

2001 - Super specialty drugs

With the setting up of Dabur Oncologys sterile cytotoxic facility the

Company gains entry into the highly specialised area of cancer therapy The

state-of-the-art plant and laboratory in the UK have approval from the MCA

of UK They follow FDA guidelines for production of drugs specifically for

European and American markets

2002 - Dabur record sales of Rs 116319 crore on a net profit of Rs 644

crore

2003 - Dabur demerges Pharmaceuticals business

Dabur India approved the demerger of its pharmaceuticals business from the

FMCG business into a separate company as part of plans to provider greater

focus to both the businesses With this Dabur India now largely comprises of

the FMCG business that include personal care products healthcare products

and Ayurvedic Specialities while the Pharmaceuticals business would include

Allopathic Oncology formulations and Bulk Drugs Dabur Oncology Plc a

subsidiary of Dabur India would also be part of the Pharmaceutical business

Maintaining global standards

As a reflection of its constant efforts at achieving superior quality standards

Dabur became the first Ayurvedic products company to get ISO 9002

certification



20

Science for nature

Reinforcing its commitment to nature and its conservation Dabur Nepal a

subsidiary of Dabur India has set up fully automated greenhouses in Nepal

This scientific landmark helps to produce saplings of rare medicinal plants

that are under threat of extinction due to ecological degradation

2005 - Dabur acquires Balsara

As part of its inorganic growth strategy Dabur India acquires Balsaras

Hygiene and Home products businesses a leading provider of Oral Care and

Household Care products in the Indian market in a Rs 143-crore all-cash

deal

2005 - Dabur announces bonus after 12 years

Dabur India announced issue of 11 Bonus share to the shareholders of the

company ie one share for every one share held The Board also proposed an

increase in the authorized share capital of the company from existing Rs 50

crore to Rs 125 crore

2006 - Dabur crosses $2 bin market cap adopts US GAAP

Dabur India crosses the $2-billion mark in market capitalisation The

company also adopted US GAAP in line with its commitment to follow

global best practices and adopt highest standards of transparency and

governance



21

2006 - Approves FCCBGDRADR up to $200 million

Moving forward on the inorganic growth path Dabur India decides to raise up

to $200 million from the international market through Bonds FCCBs GDRADR QIPs or any other securitiesThe capital raised will be used to fund

Daburs aggressive growth ambitions and acquisition plans in India and

abroad

2007 - Celebrating 10 years of Real

Dabur Foods unveiled the new packaging and design for Real at the

completion of 10 years of the brand The new refined modern look depicts the

natural goodness of the juice from freshly plucked fruits

2007 - Foray into organised retail

Dabur India announced its foray into the organised retail business through a

wholly-owned subsidiary HampB Stores Ltd Dabur will invest Rs 140 crores

by 2010 to establish its presence in the retail market in India with a chain of

stores on the Health amp Beauty format

2007 - Dabur Foods Merged With Dabur India

Dabur India decides to merge its wholly-owned subsidiary Dabur Foods

Limited with itself to extract synergies and unlock operational efficiencies

The integration will also help Dabur sharpen focus on the high growth

business of foods and beverages and enter newer product categories in this

space



22

Dabur has an illustrious Board of Directors who are committed to take the

company onto newer levels of human endeavour in the service of mankind The

Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman

Whole Time Directors

Mr PD Narang Mr Sunil

Duggal

Mr Pradip Burman



23

Non Whole Time Promoters Directors

Mr Mohit Burman

Independent Directors



24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan

Sunil DuggalChief Executive Officer

Dabur India Limited

Sunil Duggal took over as the Chief Executive Officer

of Dabur India Limited in June 2002 holding reins of the

organisation he joined in 1995

Mr Duggal started his career as a management trainee in

Wimco Limited in 1981 after getting his Engineering

Degree (Electrical amp Electronics) from BITS Pilani and

Business Management from IIM Calcutta His stint atWimco continued till 1994 with a break in between

when he joined Bennett



25

Spanning a career of over 20 years Sunil Duggal has travelled widely across Indiaand handled diverse portfolios that have helped him understand the dynamics of

FMCG businesses and market trends He is well versed in the intricacies of Indias

regional diversities and consumer needs

Mr Duggal lives in Delhi with his wife and one child Whenever he gets a break

from his official responsibilities Mr Duggal likes to spend time at home with his

family and an occasional round of golf

Coleman amp Co Ltd for a short period In 1994 he moved to Pepsi Foods as GM

Sales Operation

In 1995 he came into the Dabur family as General Manager (Sales amp Marketing)

of the Family Products Division with products like Dabur Amla Lal Dant Manjan

and Vatika in his portfolio This Division spearheaded the spectacular growth

recorded by Dabur in this period Vatika was also launched during this period and

is now the Companys second biggest brand

With his dynamic spirit and leadership abilities he soon became Vice-President

and SBU-Head of the Family Products Division In July 2000 Mr Duggal was

appointed Director Sales and Marketing of Dabur India Limited And in 2002 he

became the CEO of the Company - a professional with valuable experience to

steer the company ahead in its growth plans



26



27

Good corporate governance and transparency in actions of the management is key

to a strong bond of trust with the Companyrsquos stakeholders Dabur understands the

importance of good governance and has constantly avoided an arbitrary decision-

making process Our initiatives towards this end include

Professionalisation of the board

Lean and active Board(reduced from 16 to 10 members)

Less number of promoters on the Board

More professionals and independent Directors for better management

Governed through Board committees for Audit Remuneration Shareholder

Grievances Compensation and Nominations

Meets all Corporate Governance Code requirements of SEBI



28

When our Founder Dr S K Burman first established Dabur he had a vision that

saw beyond the profit motive In his words What is that life worth which cannot

bring comfort to others This ideal of a humane and equitable society led to

initiatives taken to give back some part of what Dabur has gained from the

community

Our major initiatives in the Social sector include

Establishment of the Sustainable Development Society or Sundesh in 1993

- a non-profit organisation to promote research and welfare activities in rural

areas

Promoting health and hygiene amongst the underpriviledged through the

Chunni Lal Medical Trust and

Organising the Plant for Life programme for schoolchildren - to create

environmental awareness amongst young minds

Our commitment to Environment

Ancient wisdom of conservation

From times immemorial Indian sages and men of wisdom have understood and



29

appreciated the value of nature and its conservation Our ancestors recognised

that if we grabbed from nature beyond what was healthy it would lead to all

round degradation and even the extinction of humanity That is why nature was

sanctified and worshipped in the form of gods and goddesses

Dabur upholds the tradition

Today we at Dabur also value natures bounty Without the fruits of nature the

vision of Dabur would never have been fulfilled And that is the reason for our

unfailing commitment to ecological conservation and regeneration We would like

to follow the principles of our ancient texts which say

Dehi me dadami te - you give me and I give you

Back to Nature

Rare herbs and medicinal plants are our most valuable resource from which all

our products are derived Due to overexploitation of these resources and

unsustainable practices these plants and herbs are fast reaching the point of

extinction In view of this critical situation Dabur has initiated some significant

programmes for ecological regeneration and protection of endangered plantsecies



30

Plants for Life

We have set up the Plants for Life project in the mountainous regions of the

Himalayas Under the project a high-tech greenhouse facility has been set up for

developing saplings of rare and endangered medicinal plants Fully computer-

controlled and monitored this greenhouse maintains the highly critical

environmental parameters required for their survival We are also developing

quality saplings of more than 20 herbs 8 of them endangered through micro

propagation

In addition satellite nurseries spread across mountain villages and

contract cultivation of medicinal herbs helps in maintaining the ecological

balance These measures have also helped provide local cultivators the scientific

knowledge for harvesting herbs and a steady source of income So that they are

not forced to exploit the environment to earn a livelihood

Living a Green Heritage

These are significant steps that can contribute to a better world for coming

generations To whom we would like to bequeath a world not bereft of nature

But full of flowering and fruit bearing trees animals birds and humans living in

good health and complete harmony



31

Kashambi Corporate Office

Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road

ew Delhi ndash 110 002

Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE

Daburs mission of popularizing a natural lifestyle transcends national boundaries Today

there is global awareness of alternative medicine nature-based and holistic lifestyles and

an interest in herbal products Dabur has been in the forefront of popularizing this

alternative way of life marketing its products in more than 50 countries all over the

world



34

Our products World Wide

We have spread ourselves wide and deep to be in close touch with our overseas

consumers

Offices and representatives in Europe America and Africa

A special herbal health care and personal care range successfully selling in

markets of the Middle East Far East and several European countries

Inroads into European and American markets that have good potential due to

resurgence of the back-to-nature movement

Export of Active Pharmaceutical Ingredients (APIs) manufactured under strict

international quality benchmarks to Europe Latin America Africa and other Asian

countries

Export of food and textile grade natural gums extracted from traditional plant

sources

Partnerships and Production

Strategic partnerships with leading multinational food and health care

companies to introduce innovations in products and services

Manufacturing facilities spread across 3 overseas locations to optimise

production by utilising local resources and the most modern technology available



35

OVERVIEW OF FMCG SECTOR IN INDIA

The Indian FMCG sector is

the fourth largest sector

in the economy with a

total market size in excess

of US$ 131 billion It has

a strong MNC presence

and is characterised by a

well-established

distribution network

intense competition

between the organised and

unorganised segments and

low operational cost Availability of key raw materials cheaper labour costs and

presence across the entire value chain gives India a competitive advantageThe FMCG market is set to treble from US$ 116 billion in 2003 to US$ 334

billion in 2015 Penetration level as well as per capita consumption in most

product categories like jams toothpaste skin care hair wash etc in India is low

indicating the untapped market potential Burgeoning Indian population

particularly the middle class and the rural segments presents an opportunity to

makers of branded products to convert consumers to branded products Growth is

also likely to come from consumer upgrading in the matured product categories

With 200 million people expected to shift to processed and packaged food by

2010 India needs around US$ 28 billion of investment in the food-processing

industry



36

India is one of the largest emerging markets with a population of over one billion

India is one of the largest economies in the world in terms of purchasing power

and has a strong middle class base of 300 millionAround 70 per cent of the total

households in India (188 million) resides in the rural areas The total number of

rural households are expected to rise from 135 million in 2001-02 to 153 million

in 2009-10 This presents the largest potential market in the world The annual

size of the rural FMCG market was estimated at around US$ 105 billion in 2001-

02 With growing incomes at both the rural and the urban level the market

potential is expected to expand further



37

TMarketing Mi

Product Place

Target

Market

Price Promotion

The firm attempts to generate a positive response in the target market by blending

these four marketing mix variables in an optimal manner



38

A Summary Table of the Marketing Mix

The following table summarizes the marketing mix decisions including a list of

some of the aspects of each of the 4Ps

Summary of Marketing Mix Decisions

Product Price Place Promotion

Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39

DABUR FOODS SELLING PROCESS

Dabur food process of selling starts from stockiest

CampFA dose not have any process to play in the process of selling of dabur

foods products They are just Clearing amp Forwarding Agents they store the

manufacturing products and then supply it to stockiest

Stockiest pay the money to dabur foods through demand draft

Stockiest further sells the products to retailers

Retailer finally sells the products to consumers

MARKETING HOW DABUR FOODS IS USING MIX

Product

Appearance Dabur tries to make its products appear very attractive

Quality Quality of the product is really unmatchable as it is tested number of

times and its products are processed using very advanced machinery and

technology

Packaging Dabur products packaging is done in such a way that its juices does

not get expired before 6 months inspite of perishable products

Brand Dabur itself is a very reputed and well known brand in the market and its

Real juice is also known all over India



40

Warranty Dabur as such does not gives any warranty but if there is any problem

in its products before expiry then they replace the product

ServiceSupport Dabur foods provide full support to its stockiest retailers and

consumers what so ever the problem is

Price

List price Dabur decide its price according to its competitors and the price

structure is different for retailers and stockiest

Discounts There are different discounts for retailers stockiest and consumer from

time to time

Allowances Special allowances are gicen to stockiest sales man if he acives his

targets

Place

Channel members Channel members or business partners of dabur are its

stockiest retailers

Channel motivation Channel motivation for dabur is pull and push strategy

Market coverage Dabur Foods has a distribution network that covers 175 towns

and 75 thousand retail outlets making its product available to the consumers across

the country at ease

Locations Dabur foods try to cover or tries to place its products in each and every

shop and every location



41

Promotion

Advertising Dabur products are advertised through television newspapers

magazine etc

Personal selling Dabur hardly do any personal selling except in tent shows and

road shows Same for less amp more for same

Media Media of promotion is TV Radio newspapers magazine

Budget Budget is Decided by finance team for different strategic business unit



42

Critique of selling

In theory the purpose of selling is to help a customer realize his or her goals in an

economic fashion However in reality this is not always the case Customers can be influenced to purchase a product or service that initially was not of interest to

them Some salespeople are trained in the art of selling customers things they dont

need

Take for example the purchasing of a car a consumer may have a set of cars in

mind (called an evoked set) that she feels match her needs wants and budget She

may seek the advice of a salesperson given that a salesperson can help her realize

the right car given those criteria This can be a socially useful function salespeople

have specialized knowledge of products that can help consumers make an informed

decision However a salesperson may also talk a consumer into purchasing a more

expensive or perhaps larger car then she needs or can afford In this context the

salesperson may have usefully helped the customer re-evaluate her needs thereby

establishing a new set of appropriate choices among which included the newer orlarge car This again would be a helpful and useful service provided by the

salesperson However it is sometimes the case that customers purchase a product

or service that was not initially intended and remains an inappropriate purchase

after the fact On the other hand the consumer in this scenario can be held partially

responsible for the inappropriate purchase indeed A fool and his money are soon

parted (PT Barnum English proverbs)



43

This dysfunctional behavior is encouraged by

Incentives of salespeople to increase their total number of sales especially where

retailers keep track of sales or offer commission-based salaries

Incentives from the manufactures of products or the companies of service

providers to salespeople to sell their products where other similar products

offered by competitors are offered

The incentive to sell a customer a product that is in need of being cleared

out despite the fact that a customer may be better to wait for the new

product



44

Channel Of Distributions

Manufacturing Plant

Clearing and forwarding agent (different regions)

Stockist A Stockist B Stockist C

Retailers Retailers Retailers Retailers Retailers Retailers



45

CONSUMERS

The above diagram it shows channel of distribution of dabur foods here first the products are manufactured and from Manufacturing plants the packed goods are

supplied to Clearing And Forwarding Agents(CampFA) and from here the goods are

then further supplied to number of Stockiest or Distributors from here goods

reaches to large number of Retailers and it is the duty of Stockiest to take orders

from retailers and then supply the goods to them this work is generally done by

stockiest salesman through ready stock or by taking orders first and then placing

the order From here the goods finally reaches to Customers Customer purchases

the product from retailers

This was the basic Channel of Distribution used by Dabur Foods now I will throw

light on each channel of distribution of Dabur Foods

Supply Chain Management

Supply chain management starts before physical distribution it involves procuring

the right inputs (raw materials components and capital equipment) converting

them into finished products and dispatching them to the final destinations The

supply chain perspective can help identify superior suppliers and distributors and

help them improve productivity which ultimately brings down the companyrsquos

costs

A broader view sees a company at the center of a value network that

includes its suppliers its immediate customers and their end customers The value

network includes valued relations with others such as university researchers

government approval agencies and so on



46

MANUFACTURING PLANT

Dabur Foods has Number of products in its product line but its main area of

interest or the product on which they concentrate the most is Real Juice amp Coolers

Dabur has its manufacturing plant at Nepal and at Jaipur where juice is

manufactured and tested

PROCUREMENT amp TRANSPORT

Getting the raw material and packaging material requirement from the

production unit in charge

Constant updates on the procurement of materials and transport details

Production details and ingredient content information from the different personnel and coordinating this activity

PACKAGING

Approval and coordination of the supply of packaging material to the

production unit



47

CLEARING AND FORWARDING AGENTA (CampFA)

From manufacturing plant the stock is transported or supplied to clearing

and forwarding agents

Clearing and Forwarding Agents is a third party and Dabur gives contract to

them so company has nothing to do in building the relationship with them

Here CampFA keep or stock the goods with them

They charge dabur for stocking the good and even dabur donrsquot mind doing

so as it is a measure of cost cutting as well as there is no need for gowdowns

and maintenance

For Ghazizbad Meerut Delhi NCR there is one CampFA whish is situated in

Mohan Nagar here all goods which dabur foods hare kept here



48

STOCKIEST OR DISTRIBUTORS

Stockiest store the products in their godowns CampFA supplies the goods to

them as per their order

Stockiest has some sales men working under him they are known as

stockiest sales man Their work is to place the products in the market and

take order from retailers and then supply goods to them

Sales man either take ready stock with them or they first take orders and

then supply goods later on

There is a beat which is a schedule route of sales man means sales man has

to daily cover the route as mention in the beat

Merchandising making products visible pasting posters putting banners

and seeing that goods are properly placed in the retail outlets is also the duty

of stockiest sales man

Companiesrsquo sales officer keeps a check on the stockiest and monthly report

is also prepared which is further analyzed by ASM amp ZSM

In Noida Dabur has 1 stockist and in Ghaziabad 1

RETAILERS

Retailers are backbone of the company as they are the one who can take the

product on new heights or can bring it down to toes

Stockiest supplies goods to retailers and tries Persuading retailers to give the

brand special displays (using merchandising tools) to get affective brand

presence and arranging it in more noticeable manner



49

Classification of outlets in different type of markets is different according to

their sales volume

TYPES OF RETAILS OUTLETS

Class Average Monthly Business

A Above 10000

B 5000-10000

C Upto 5000

Margin of retailers is always higher than stockiest

Retailers are the one who have direct contact with the customers

Dabur Foods has a distribution network that covers 175 towns and 75

thousand retail outlets making its product available to the consumers across

the country at ease

TYPES OF RETAIL MARKET

The retail market can be classified on the basis of magnitude of retail

SCATTERED MARKET

Lesser no of outlets and

Extensive outlets



50

BLOCK MARKET

Large no of retail outlets in chunk

SUPER MARKET

Through their superior information logistical systems and buying power deliver

good service and immense volumes of products at attractive prices

CHAIN OUTLETS

Having more than one key outlet all across with a single control unit and central

purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail

Dabur Baby Olive Oil

Dabur Janma Ghunti

Health Supplements

Dabur Chyawanprash Dabur Glucose D



52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2

Pudin Hara (Liquid and Pearls)

Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold

Nature Care Sat Isabgol

Shilajit

Ring Ring

Itch Care

Backaid

Shankha Pushpi Dabur Balm

Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo

Anmol Silky Black Shampoo

Vatika Henna Conditioning Shampoo

Vatika AntiDandruff Shampoo

Anmol Natural Shine Shampoo

Oral Care

Dabur Red Gel

Dabur Red Toothpaste

Babool Toothpaste

Dabur Lal Dant Manjan

Dabur Binaca

Toothbrush





55

Dabur Amongst Top Three Most

Respected FMCG Companies

Dabur Real Bags Gold In Readers

Digest Trusted Brand Awards

Dabur Figures In Top Great PlaceTo Work 2006 List



56

Dabur has been ranked

amongst Indias Most

Innovative Companies by

a Business Today-Monitor

Group survey

Hajmola has been ranked

34th in Indiarsquos 100 Most

Valuable Brands list

Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have

stood the test oftime

Dabur Indiarsquos fruit juice

brand Reacuteal awarded the

Three Dabur brands --

Hajmola Dabur Amla and

Hajmola moves up

11 spots to take the



57

Readerrsquos Digest Gold

Trusted Brand Award

2008 in the food amp

beverages category

Vatika -- have debuted in

the Economic Times

Brand Equitys Most

Trusted Brands 2008 list

Besides Dabur Foods has

climbed up to take the

40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR

Dabur India Ltd has been ranked 28th in the list of Indias Top 50 Most

valuable (Company) Brands by Brand Finance

newu was voted the Most

Admired New Retail

Launch of the year at

Images Retail Awards

Dabur India CEO Mr

Sunil Duggal was named

Best Corporate Leader of

2008 at the BampE

Leadership and Excellence

Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58

Awards Category at the

NDTV Profit

Business

Leadership Award

2008

Dabur India Ltd CEO Mr

Sunil Duggal has been

ranked among Indias

Most valueable CEOs by

Business World

Dabur India Ltd has been listed among the Super

100 of India Inc prepared by Business India



59

Dedicated to the health and well being of every household

This is our company We accept personal responsibility and accountability to meet business needs

We all are leaders in our area of responsibility with a deep commitment to deliver results We are determined to be the best at doing what matters most

People are our most important asset We add value through result driven training and we encourage amp reward excellence

We have superior understanding of consumer needs and develop products to fulfill them better

We work together on the principle of mutual trust amp transparency in a boundary-less organisation We are intellectually honest in advocating proposals includingrecognizing risks

Continuous innovation in products amp processes is the basis of our success

We are committed to the achievement of business success with integrity We are honest with consumers with business partners and with each other



60

INTRODUCTION OF DABUR CHYWANPRASH



61

Dabur Chyawanprash the trusted name for your entire familys health

Dabur Chyawanprash has anti-oxidant properties amp strengthens your bodysinternal defense mechanism the immune system thereby protecting you fromeveryday infections cough cold amp stress etc

At a time when flu and viruses are everywhere your immunity system provides the best prevention from these deadly diseases Chyawanprash a time-tested age-

old formulation has a number of herbs like Amla known to be one of the bestantioxidants Giloy (Guduchi) known to have immuno modulatory properties andhas more than 40 other natural ingredients to boost immunity

Dabur Chyawanprash The Health Giver

Derived from 2500-year-old Ayurvedic formula

Totally chemical-free natural and safe Powerful combination of herbs and plant extracts in a

base of Amla fruit pulp Refined by Dabur to provide traditional goodness with best quality

Reinforces the immune system amp helps fight disease Trusted health provider of a majority of Indian households

Usage

Dabur Chyawanprash has a tangy sweet-sour taste and the consistency of jamIt can be taken directly or with milk and as bread spread In all cases itstherapeutic properties remain stable and active In winters have a glass ofwarm milk after having Chyawanprash In summers have a glass of cold milkafter having Chyawanprash

Dose

1-2 teaspoonful



62

STP ANALYSIS OF DABUR CHYAWANPRASH

SEGMENTATION

Dabur Chyawanprash is the market leader in the Chyawanprash segment It

comes under the category of health supplements The segments that it considers

are growing kids competitive youth ever busy housewives and the aged

For the growing kids In todays competitive environment the children are under

high pressure to excel

For the competitive youth Modern life keeps the youth busy and demands them

to be active and efficient

For ever-busy housewives The homemaker needs to be fit in order to shoulder

all responsibilities

For the aged Old age weakens a person physically and mentally

After segmenting the population into these categories it aims to keep them fit

and healthy



63

TARGETING

Traditionally chyawanprash was supposed to be a health supplement for the

aged and kids Dabur Chyawanprash (DCP) is now targeting adults housewives

youth and kids This it is trying to achieve through its promotion activities by

making Amitabh Bacchan and Vivek Oberoi do the endorsement act Amitabh

has been projected as a user of Chyawanprash attempting to establish the

relevance of DCP amongst the adults in todayrsquos demanding lifestyle Vivek who

represents an urban ambitious non-user with a mindset that Chyawanprash is not

for him meets his moment of truth when outperformed by a young

Chyawanprash user thus reaching out to kids His final conversion from a non-

user to a Chyawanprash user connects with the Youth These two ads compliment

each other and connect very well with the targeted consumers



64

POSITIONING

Andar se strongrdquo Dabur chyawanprash has the tag line Andar se strongrdquo By

using a natural language instead of scientific language it is able to connect with

the consumers and is able to achieve a better positioning in the minds of the

Indian health conscious consumer A category like Chyawanprash for instance

needs to understand that in employing the category language it loses any chance

of expressing its own benefit distinctively

Holistic Health benefit of Ayurveda Dabur Chyawanprash helps in stimulating

immune system relieving stress improving stamina fighting aging through anti-

oxidant property improving lung function fighting respiratory infections amp

building resistance to disease The brand conveys this health conscious holistic

view of the product

Brand Trust Over 100 years of Daburrsquos experience in Ayurveda ensures selection

processing and quality control of right herbs along with scientific and clinical

studies ndash makes DCP a trustworthy offering for consumers Consumers view DCP

as a product by a trusted brand and therefore do not need to think twice beforemaking a purchasing decisio



65

MARKETING MIX OF DABUR CHYAWANPRASH

Dabur Chyawanprash is the market leader in the chyawanprash segment and has

achieved this with its innovative product offering pricing strategy easy

availability and promotion campaigns In the marketing mix of Dabur we shall be

discussing the 4 Ps of marketing mix with respect to Dabur Chyawanprash The

mix shall be analyzed as followed

Product

Price

Place

Promotion



66

Product Price Promotion Place

bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms

bull Advertising amp

Promotion

bull Public Relations

bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

Dabur Chyawanprash is the leader in the Chyawanprash category

and enjoys a market share of 61 per cent In 50s Dabur pioneered the

concept of branded Chyawanprash and since has invested heavily in

product development clinical studies and consumer awareness The

product is essentially a health supplement

Known as the ldquoelixir of liferdquo Chyawanprash has (clinically) proven benefits in

maintaining smooth body functioning The principal ingredient Amla (Indian

Gooseberry) acts as an anti-oxidant and immuno-stimulant Dabur Chyawanprash

helps in stimulating immune system relieving stress improving stamina fighting

aging through anti-oxidant property improving lung function fighting respiratory

infections amp building resistance to disease It is these properties that make Dabur

Chyawanprash a preferred choice for its users

Ingredients of Dabur Chyawanprash

Vishwast Amla Ashwagandha Hareetaki Dashmul Ghrit and several

other herbs and herbal extracts

Special Vishwast fortified with additional health beneficial herbs like

Keshar Akarkara etc



68

Packaging

n

The figure above shows the evolution of the packaging of Dabur Chyawanprash

Dabur continuously innovates the package and branding of its chayawanprash It

launched Dabur Chyawanprash first in 1949 in a tin pack and it was the first

branded Chyawanprash in India Later Dabur came out with its new packet of

Chyawanprash with Amitabh Bachchan as their brand ambassador It also

received ldquoBrand Relaunch of the Year ldquoaward from IMA

Available in

Dabur Chyawanprash is available in three sizes to cater to the needs of different

types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE

The pricing of Dabur chyawanprash is very competitive Dabur chyawanprash uses

second degree price discrimination ie more the quantity lower the price

1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle

Overpriced Average Real

Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE

Dabur has a very wide distribution of its products through 16 million retail outlets

and 50 C amp F agents all over India who distribute products to the retailers Adistribution of C amp F agents and manufacturing locations is given below

Daburrsquos distribution network extends beyond India in the following countries as

well

Distribution Network

Central North amp South America

Australia

Asia

Middle East

North amp South Africa

East amp West Europe



71

PROMOTION

The main form of promotional activities of Dabur chyawanprash are concentrated

towards advertising and it has neglible sales promotional activities

Advertising

Nothing can happen without establishing the brandrsquos heritage emphasizing

technological prowess explaining benefits and building bonds with prospective

buyers Ads are necessary because the images are still mouldable and fluid and

the consumerrsquos sophistication level is low Dabur chyawanprash is advertised on

print media as well as on television

The company has launched two ads one each with Amitabh and Vivek in

national electronic media followed by a series of print media campaign directed

towards creating awareness to educate people about the holistic benefits of

ChyawanprashThe ads have been created by McCann Ericsson and the company

would be spending close to Rs 10 crore in promotional campaign this year The

ads would also be translated in Bengali These advertisements are supposed to

target the old and the younger generation respectively

Thecompany has launched a new ad with MS Dhoni who is leader of Indian

cricket team



72

SWOT ANALYSIS OF DABUR

STRENGTHS

Strong presence in well defined

niches( like value added Hair Oil and

Ayurveda specialities)

Core knowledge of Ayurveda as

competitive advantage

Strong Brand Image

Product Development Strength

Strong Distribution Network

Extensive Supply Chain

IT Initiatives

R amp D ndash a key strength

WEAKNESS

Seasonal Demand( like

chyawanprash in winter and Vatika not

in winter)

Low Penetration(Chyawanprash)

High price(Vatika)

Limited differentiation (Vatika)

Unbranded players account for

the 23rd of the total market(Vatika)



73

OPPORTUNITIES

Untapped

Market(Chyawanprash)

Market Development

Export opportunities

Innovation

Increasing income level of the

middle class Creating additional consumption

pattern

THREATS

Existing Competition( like

Himani baidyanath and Zandu for

Dabur Chyawanprash and MaricoKeo

Karpin HLL and Bajaj for Vatika Hair Oil)

New Entrants

Threat from substitutes (like

Bryllcream for Vatika hair oil)



74

OBJECTIVE OF THE STUDY

The major objective of the survey is to collect the data from outlets in the

specified areas where cold drinks are to be sold

To make an assessment of availability of several brands of dabur in

different packs and size in the specified areas

To make an assessment of market presence program of the dabur



75

Research Methodology

Data collection

Sample unit

1) working people (including men amp women) amp housewife

2) college students

3) school students

4) senior citizens

5) Retailer

Sample size

1 working people amp housewife 30

2 college students 25

3 school students 20

4 senior citizens 15

5 Retailer 10

Sampling techniques

Judgmental sampling techniques used



76

Sampling region

Sampling region will be DELHI in rural area

Data collection method

1 Primary data It will be collected with the help of a self administered

questionnaire

2 Secondary data it will be collected with the help of books research

papers magazines news papers journals internet etc

3

Research instruments

Questionnaire design

As the questionnaire is self administrated one the survey will be simple and user

friendly Words used in questionnaire will be readily understandable to all

respondent Also technical jargons will be avoided to ensure that there is no

confusion for respondents

Data Analysis - Data analysis will be done with the help of MS Excel and SPSS

Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-

According to serveyAll person are know the dabur100 person of dabur65

person kmow the Baidyanathamp Dabur 40 people of HimaniBaidyanath and

Dabur 60 person of ZanduHimaniBaidyanath and Dabur



78

2 PREFERRED BRAND

INTERPRETATION-

According to servey60 person are preferred dabur product 15 person are

preferred Baidynath product 15 person are preferred Himani product 10 person

are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-

According to servey100 satisfaction level of dabur product 80 satisfaction level

of Baidynath product 80 satisfaction level of Himani product

60 satisfaction level of Zandu product



80

4 REASONS FOR SELECTING A PARTICULAR BRAND

INTERPRETATION-

According to servey65 People are select product itrsquos health basis 20 People

are select product brand loyalty5 People are select product itrsquotaste basis

10 People are select product itrsquoprice basis



81

5HOW DID YOU COME TO KNOW ABOUT THIS BRAND

INTERPRETATION-






82

6 PREFERRED PACK SIZE

INTERPRETATION-

According to servey50 person are preferred 500gm product 30 person are

preferred 1kg product 20 person are preferred 250gm product



83

8 REASON TO SELECT PREFERRED PACK SIZE

INTERPRETATION-

According to servey20 person are select product of itrsquos availability pack size

40 person are select product of itrsquos price pack size 25 person are select

product of itrsquos family pack size 15 person are select product of itrsquos storage

pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-

According to servey30 People are purchase product after one month 55

People are purchase product after two months 15 People are purchase

product after six months



85

COMPETITOR ANALYSIS

The key competitorrsquos of Dabur in the Chyawanprash segment are Baidyanath

Zandu and Himani which together with Dabur have about 85 of Indias domestic

market

Dabur is Indias largest Ayurvedic medicine supplier and the fourth largest

producer of FMCG It was established in 1884 and had grown to a business level

in 2003 of about 650 million dollars per year though only a fraction of that is

involved with Ayurvedic medicine Dabur Chyawanprash (herbal honey) has a

market share of 61We have tried to analyse the competition for Dabur in the

Chyawanprash segment as follows





87

The Himani Group

It founded in 1974 provides a diverse range of products doing 110 million dollars

of business annually though only a portion is involved with Ayurvedic products

through its Himani line the company is mainly involved with toiletries and

cosmetics but also provides Chyawanprash and other health productsIts market

share is 12



88

CONCLUSIONS

The Chyawanprash Industry is yet to capture the beverage market in full swing Packed Chyawanprash

followed by Amla Ashwagandha Hareetaki Dashmul Ghrit and several

other herbs and herbal extracts the market The consumerrsquos patriotic love for tea and coffee is unfared

Chyawanprash are yet to establish their supplement use in the average household here in lies the great

opportunities Within the market it is safe to conclude that dabur has hit off ratherwell with the

masses

dabur has clearly lost it head start advantage and thereby acquiring just 35 of the market share while

others enjoys rest of the market share This could be well attributed to dabor successful ATA

(Availability Taste and Affordability) marketing module the attributes most rated by the consumersLack of publicity has hampered the growth progress of the brand so aggressive advertising is needed to

promote Chyawanprash and vatika hair oil brand

The brands such as that of Chyawanprash by vednath Chyawanprash with its lsquosonacahndi lsquoMinute-

madersquo and also US food giantssDel Monte are ready to hit the Chyawanprash market very soon

As the strategies of the companies keeps on changing be it in Chyawanprash industry a company has

to create perceptions and cover them into realities It is an expensive proposition requiring huge

expenditure on advertising sponsorships and media Thus the ideal company will be the one which

combines the high end technology with consumer insight

As 16 of the excise duty is exempted on food products in this budget Many food companies including

Dabur got benefited from it On the analysis of survey it was found that target Market of Chyawanprash

want quality benefit rather then Price benefit so it is better to stress on quality rather than on

decreasing price to increase sales and profit

To increase market share Dabur should give slight price benefit on Dabur brand so that customers of

other Juice brand should switch from other brand to Dabur brand



89

Findings

According to servey60 person are preferred dabur product 15 person are preferred

Baidynath product 15 person are preferred Himani product 10 person are preferred

Zandu



Zandu

According to servey100 satisfaction level of dabur product 80 satisfaction level of

Baidynath product 80 satisfaction level of Himani product 60 satisfaction level of

Zandu product

According to servey65 People are select product itrsquos health basis 20 People are

select product brand loyalty5 People are select product itrsquotaste basis10 People are

select product itrsquoprice basis



select product itrsquoprice basis According to servey50 person are preferred 500gm

product 30 person are preferred 1kg product 20 person are preferred 250gm

product

According to servey20 person are select product of itrsquos availability pack size 40

person are select product of itrsquos price pack size 25 person are select product of itrsquos

family pack size 15 person are select product of itrsquos storage pack size

According to servey30 People are purchase product after one month 55 People are

purchase product after two months 15 People are purchase product after six months



90

LIMITATIONS

No study is free from limitations The limitations of this study can be

Sample size taken is small and may not be sufficient to predict theresults with 100 accuracy

The result is based on primary and secondary data that has itrsquos own limitations

The study only covers the area of Delhi that may not beapplicable to other areas



91

RECOMMENDATIONS

Focus on growing core brands across categories

Reaching out to new geographies within Hapur area

Improve operational efficiencies by leveraging technology

Be the preferred company to meet the health and personal grooming needs of

our target consumers with safe efficacious natural solutions by synthesizing the

deep knowledge of ayurveda and herbs with modern science

Provide consumers with innovative products within easy reach

Vatika hair care centre On the lines of Maricorsquos Kaya Skin Clinic Dabur

could start a venture called Vatika hair care centre which would provide total hair

care solutions It could have hair care experts to solve hair problemsServices could

include dandruff treatment straightening of hair treatment for split endsetc

Position Dabur Chyawanprash as not more of a medicine but as something

which is necessary for health

More initiatives like ldquo Dabur ki Deewarrdquo to increase brand visibility It is an

initiative to occupy shelf space



92

BIBLIOGRAPHY

Books

Marketing Management Twelfth Edition ndash Philip Kotler amp Kevin Lane Keller

Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO

7Which pack size do you prefer

YES NO

8On what parameters do you choose this pack size

YES NO

9 how do u increase the company position

YES NO

10 how you increase your company position in market agains other company

YES NO



2

CERTIFICATE

It is to certify that Miss Madhuvi Upadhyay Roll Number 1270870330 DO Mr Yogesh Upadhyay

bonafied student of MBA SSLD Varshney Institute of Management amp Engineering Aligarh To the best

Knowledge summer internship report titled ldquoMarket Expansion Strategy of Dabur With Special Reference To Da

Chyawanprash for Rural Market Delhi rdquo submitted by himher is hisher original contribution The study w

conducted at Ghaziabad during 1 June to 1 August 2013

HOD OF MANAGEMENT

Dr Ansul Mani

Date- Project Guide-

Mrs Nimmi Saxena



3

Dabur India Ltd



Uttar Pradesh India

Dated 5th Aug 2013




S K Dabar

Manager



4

DECLARATION







Madhuvi Upadhyay



5

ACKNOWLEDGEMENT

















6

PREFACE

















future



7

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY




5 PRODUCT LINE





10 DATA ANALYSIS

11 CONCLUSIONS

12 FINDINGS

13 LIMITATION

14 RECOMMENDATIONS

15 BIBLIOGRAPHY

16 QUESTIONNAIRE



8

EXECUTIVE SUMMARY










Chyawanprash







9

COMPANY OVERVIEW





harm

















10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



3

Dabur India Ltd



Uttar Pradesh India

Dated 5th Aug 2013




S K Dabar

Manager



4

DECLARATION







Madhuvi Upadhyay



5

ACKNOWLEDGEMENT

















6

PREFACE

















future



7

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY




5 PRODUCT LINE





10 DATA ANALYSIS

11 CONCLUSIONS

12 FINDINGS

13 LIMITATION

14 RECOMMENDATIONS

15 BIBLIOGRAPHY

16 QUESTIONNAIRE



8

EXECUTIVE SUMMARY










Chyawanprash







9

COMPANY OVERVIEW





harm

















10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



4

DECLARATION







Madhuvi Upadhyay



5

ACKNOWLEDGEMENT

















6

PREFACE

















future



7

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY




5 PRODUCT LINE





10 DATA ANALYSIS

11 CONCLUSIONS

12 FINDINGS

13 LIMITATION

14 RECOMMENDATIONS

15 BIBLIOGRAPHY

16 QUESTIONNAIRE



8

EXECUTIVE SUMMARY










Chyawanprash







9

COMPANY OVERVIEW





harm

















10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



5

ACKNOWLEDGEMENT

















6

PREFACE

















future



7

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY




5 PRODUCT LINE





10 DATA ANALYSIS

11 CONCLUSIONS

12 FINDINGS

13 LIMITATION

14 RECOMMENDATIONS

15 BIBLIOGRAPHY

16 QUESTIONNAIRE



8

EXECUTIVE SUMMARY










Chyawanprash







9

COMPANY OVERVIEW





harm

















10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



6

PREFACE

















future



7

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY




5 PRODUCT LINE





10 DATA ANALYSIS

11 CONCLUSIONS

12 FINDINGS

13 LIMITATION

14 RECOMMENDATIONS

15 BIBLIOGRAPHY

16 QUESTIONNAIRE



8

EXECUTIVE SUMMARY










Chyawanprash







9

COMPANY OVERVIEW





harm

















10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



7

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY




5 PRODUCT LINE





10 DATA ANALYSIS

11 CONCLUSIONS

12 FINDINGS

13 LIMITATION

14 RECOMMENDATIONS

15 BIBLIOGRAPHY

16 QUESTIONNAIRE



8

EXECUTIVE SUMMARY










Chyawanprash







9

COMPANY OVERVIEW





harm

















10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



8

EXECUTIVE SUMMARY










Chyawanprash







9

COMPANY OVERVIEW





harm

















10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



9

COMPANY OVERVIEW





harm

















10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



10







Crore (FY07)






Egypt







11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



11

1884 Birth of Dabur


Early



laboratories



1972 Shift to Delhi


Foundation




1994 Public issues



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



12

1995 Joint Ventures








years


adopts US GAAP


million






13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



13

India









14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



14

Founding Thoughts





















15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



15

PASSION FOR WINNING















16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



16





















17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



17






costs to the masses

















18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



18







its plant source








professionals








19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



19








crore












certification



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



20

Science for nature









deal










governance



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



21





abroad















space



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



22



Board comprises of

Chairman

Vice-

Chairman

Dr Anand

Burman

Mr Amit Burman



Duggal

Mr Pradip Burman



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



23


Mr Mohit Burman




24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



24

His Highness

Maharaja

=Mr P N

Vijay

Mr R C

Bhargava

Dr S Narayan


Dabur India Limited











25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



25








Sales Operation













26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



26



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



27














28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



28





community




areas










29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



29











Back to Nature








30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



30

Plants for Life







propagation













31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



31


Corporate Office

Kaushambi

Ghaziabad - 201010

Uttar Pradesh India

Tel

+91 (0120) 3982000 (30 Lines)

+91 (0120) 3001000 (30 Lines)

Registered Office

83 Asaf Ali Road


Tel +91 (011) 23253488



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



32



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



33

DABUR WORLD WIDE





world



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



34



consumers








countries


sources








35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



35









well-established


intense competition













industry



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



36












37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



37

TMarketing Mi

Product Place

Target

Market

Price Promotion





38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



38






Functionality

Appearance

Quality

Packaging

Brand

Warranty

ServiceSuppor

t

List price

Discounts

Allowances

Financing

Leasing

options

Channel members

Channel

motivation

Market coverage

Locations

Logistics

Service levels

Advertising

Personal

selling

Public

relations

Message

Media

Budget



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



39










Product




technology







40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



40





Price




time to time


targets

Place


stockiest retailers




the country at ease





41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



41

Promotion


magazine etc







42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



42

Critique of selling




need

















43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



43









product



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



44


Manufacturing Plant






45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



45

CONSUMERS

















costs







46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



46

MANUFACTURING PLANT










PACKAGING


production unit



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



47









and maintenance





48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



48

















RETAILERS








49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



49


their sales volume



A Above 10000

B 5000-10000

C Upto 5000





the country at ease



SCATTERED MARKET


Extensive outlets



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



50

BLOCK MARKET


SUPER MARKET



CHAIN OUTLETS


purchasing strategy



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



51

M PRODUCT LINE

Foods

Real

Real Activ

Hommade

Lemoneez

Capsico

Health Care

Baby Care

Dabur Lal Tail


Dabur Janma Ghunti

Health Supplements




52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



52

Digestives

Hajmola Yumstick

Hajmola Mast Masala

Anardana

Hajmola

Hajmola Candy

Hajmola Candy Fun2


Pudin Hara G

Dabur Hingoli

Natural Cures

Shilajit Gold


Shilajit

Ring Ring

Itch Care

Backaid


Sarbyna Strong



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



53

Personal Care

Hair Care Oil

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

Hair Care Shampoo





Oral Care

Dabur Red Gel


Babool Toothpaste


Dabur Binaca

Toothbrush





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO





55








56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



56


amongst Indias Most



Group survey




Hajmola one of the

strongest brands in

Daburs portfolio

has been listed

among the Top 18

Iconic Brands in

India that have






Hajmola moves up




57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



57


Trusted Brand Award


beverages category


the Economic Times

Brand Equitys Most




40th spot

34th position

among Indias Top

100 Most Valuable

Brands of 2008

released by 4Ps and

ICMR




Admired New Retail



Dabur India CEO Mr



2008 at the BampE


Dabur India Ltd

was ranked the

Business Leader in

the FMCG -

Personal Care



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



58


NDTV Profit

Business

Leadership Award

2008



ranked among Indias


Business World





59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



59











60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



60




61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



61










Usage


Dose

1-2 teaspoonful



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



62


SEGMENTATION












and healthy



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



63

TARGETING














64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



64

POSITIONING











view of the product







65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



65







Product

Price

Place

Promotion



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



66


bull Product

Variety

bull Quality

bull Design

bull Features

bull Brand

Names

bull Services

bull List Price

bull Discount

bull Financing

Schemes

bull Credit Terms


Promotion


bull Sponsorships

bull Internet

Marketing

bull Channels

bull Location

bull Inventory



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



67

PRODUCT

















Keshar Akarkara etc



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



68

Packaging

n







Available in


types of people

1 One kilogram pack

2 500 gram pack

3 250 gram pack



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



69

PRICE



1kg Rs19500

500gms Rs11000

250gms Rs 6200

PRICEQUALITY MATRIX

Pricerarr

Quality

darr

High Middle Low

High

Luxury

Segment

Ideal For

Penetration

DABUR

CHYAWANPRASH

Premiere

Offering

Middle


Bargain

Low

Make The Sale

and Run

Unhappy

Customers

Cheap

Goods



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



70

PLACE




well



Australia

Asia

Middle East





71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



71

PROMOTION



Advertising














cricket team



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



72


STRENGTHS






Strong Brand Image




IT Initiatives


WEAKNESS



in winter)


High price(Vatika)






73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



73

OPPORTUNITIES

Untapped


Market Development


Innovation



pattern

THREATS





New Entrants





74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



74









75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



75


Data collection

Sample unit


2) college students

3) school students

4) senior citizens

5) Retailer

Sample size





5 Retailer 10

Sampling techniques




76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



76

Sampling region




questionnaire



3








Software



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



77

DATA ANALYSIS

DABUR CHYAWANPRASH

1 AWARNESS LEVEL

I

NTERPRETATION-






78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



78

2 PREFERRED BRAND

INTERPRETATION-



are preferred Zandu



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



79

3SATISFACTION LEVEL

INTERPRETATION-






80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



80


INTERPRETATION-






81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



81


INTERPRETATION-






82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



82


INTERPRETATION-





83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



83


INTERPRETATION-




pack size



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



84

9 FREQUENCY OF

PURCHASE

INTERPRETATION-






85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



85

COMPETITOR ANALYSIS



market











87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO





87

The Himani Group





share is 12



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



88

CONCLUSIONS






masses



















89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



89

Findings



Zandu



Zandu



Zandu product








product








90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



90

LIMITATIONS







91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



91

RECOMMENDATIONS


















92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO



92

BIBLIOGRAPHY

Books


Websites

wwwgooglecom

wwwdaburcom

wwwtutor2unet

wwwbrandchannelcom

The time of india

Forbs magazing

Hinustan time





YES NO


YES NO


YES NO


YES NO


YES NO





YES NO


YES NO


YES NO


YES NO


YES NO

Making by Th Harsh Pandit

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Transcript of Making by Th Harsh Pandit