Making an Impact with Social Media
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Making an Impact With Social Media Bob Bertsch 2012 Support Staff Conference
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An introduction to the power of social media and online networks presented to NDSU Agriculture and Extension support staff April 25, 2012.
Transcript of Making an Impact with Social Media
Making an Impact WithSocial Media
Bob Bertsch2012 Support Staff Conference
PASSIONhttp://www.flickr.com/photos/sterlingcollegehttp://www.flickr.com/photos/melissawall http://www.flickr.com/photos/moregoodfoundation
From Containers to Connections
Rhonda Lowry, CNN @ TEDxAtlanta
Online networks allow people to
• connect with their passions
• to find others who share their passions
• to create content that expresses their passions
The Value is in the Connections
Twitter #ManureMondaystarted by @LPELC
Reach: 12-15,000 accounts
26-34,000impressions
http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
YouTube – NDSU Extension Channel
109 subscribers 182,130 video views
Facebook – NDSU Extension Ward County
175 likes 1,887 user reachedin last 60 days
Social Capital
Social Capital
http://www.flickr.com/photos/caitlinburke
http://www.flickr.com/photos/ryan1
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Learn by Listening
Publish
Build Community
Find those with passionCreate content that feeds their passionConnect with people
http://www.flickr.com/photos/usacehq
Increase Engagement• Post between 8 p.m. and 7 a.m.
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
Increase Engagement• Post 1 or 2 times a day
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
Increase Engagement• Ask questions to spark dialogue
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
Increase Engagement• Keep posts simple (status only or 1 photo)
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
Working DifferentlyUsing social media and online tools for:• personal learning & professional
development• reaching people where they are• filtering information & providing context• joining existing conversations• connecting people with resources,
answers and each other
Working Differently
• Start with one channel
http://www.flickr.com/photos/andrec/
Working Differently
• Connect with those who share your passion
http://www.flickr.com/photos/suewaters/
Working Differently
• Dedicate 15 minutes/day
http://www.flickr.com/photos/nickpiggott/
Working Differently
• Post and follow-up on comments daily
http://www.flickr.com/photos/tamasrepus/
Working Differently
• Look for opportunities to grow
http://www.flickr.com/photos/donnagrayson/
Thanks!
CONNECT• On Twitter – www.twitter.com/ndbob• On Facebook – http://
www.facebook.com/NDSUAgCommWebServices
• Blog – http://www.ag.ndsu.edu/roller/agcommwebservices/
