Making an Ecosystem strategy part of the digital ... · Making an Ecosystem strategy part of the...
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Making an Ecosystem strategy part of the digital transformationDr Steffen Oehler, CEO UNN
20.01.2020 v1.0
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Full Wholesale-Retail Ecosystem (WIMM)
Ecosystem establishment and evolution phases
Brunei Darussalam - Telco Industry Transformation
Lessons learned
Digitalization and 5G - Demands & Infrastructure
Content
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Digitization and 5G - Glance to the future
5G shall provide new capabilities to support digitalization of consumer and industry services in Brunei Darussalam.
Digital crowded
area
Digital sky
Digital transportation
Digital community
Digital manufacturing
Flight Wi-Fi
Drone Logistics
Drone Surveillance
Drone Aid
Digital Oil Field
Smart Grid
Robotics
Remote Control
VR Live Stadium
360 Concert
AR Live Museum
Crowd ManagementTele-Operated Driving
Autonomous Bus
Autonomous Car
Fleet Management
T
Home Broadband
Public Wi-Fi
4K IPTV
VR Entertainment
4K
* “…it is anticipated that 24 Asia Pacific markets will have launched 5G by 2025”
*Source: GSMA
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Digitization and 5G – Use case deployment
Potential 5G use cases driving differing infrastructure requirements, capabilities and deployment options.
URLLCUltra-reliable low latency connectivity
eMBBEnhanced
mobile broadband
mMTCMassive
machine type communication
Applications and Services
Platforms and Systems
Connectivity and Infra
Service platform
developer
Network developer
Service enabler
Service creator
Service producer
Network Operator Other Parties
Digitalization and 5G is more than just speed…
How to manage infrastructure cost, business risks and time to market ... ?
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Digitization and 5G – Service Delivery and Partnership
Partnership - tangible progress in digitalization despite investment requirements, fragmentation and complexity.
Connectivity(global, guaranteed QoS, scalable, flexible,
seamless, on demand… )
Platforms(storage, interoperable, slices, access,
management …)
Horizontal Services(IDM, Big Data, Security,
Localisation, Billing…)
Any Vertical Services & Apps(B2B, B2C, B2B2C,
AR/VR, eHealth, Apps …)
Any Thing & Any Device & Any OS(Tablets, TV, Smartphones, Sensors, Robots, iOS,
Android…)
Part
nerin
g on
all
Leve
ls
AR/VR, drones, vehicle industries
V2X communications, Drones, Transport or tracking services
Smart City, vertical industries
Precise Positioning
Network Slicing
Low Latency
5G Capabilities and Use Cases 5G Enabled Services
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How to embark the digitalization agenda and solve the infrastructure dilemma in support of Brunei Vision 2035?
Digital Transformation – Full NetCo Wholesale / Retail Ecosystem
Borneo
Brunei Darussalam
Source: d-map.com
Area: 5,765 sq kmCapital: Bandar Seri BegawanGDP: USD 12.9 billion (2017)Population: ~ 430,000Households: ~ 110,000Currency: Brunei Dollar (BND)
BB penetration: ~ 50% Mobile Penetration: ~ 130%FTTH (homes passed): > 75%FTTH connected: > 35%Connectivity: SJC, AAG, SMW3
Portfolio:• PSTN, ISDN• Broadband (xDSL, FTTH)• LL, Corporate connectivity• e-servicesOwn infrastructure
Portfolio:• 2G/3G/4G• Mobile voice, SMS• Mobile data / internet / BB• FO corporate connectivityOwn infrastructure
Portfolio:• 3G only• Mobile voice, SMS• Mobile data / internet• Mobile Pay solutionOwn infrastructure
2018 – Vertical Telco Industry Players
• Average BB speed: ~ 20 Mbps• Telco retail pricing above peers• No national wholesale offers• Duplication of infrastructure
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Transformation of the telco industry creates an Ecosystem and requires a precise model of working together.
TelCo Ecosystem – Wholesale Interfaces Management Model (WIMM)
Production
Sales &Marketing
WS ServicesProvider
SalesCo
WIMM
Own Services
Own Customers
All Services
All Customers
December 2018UNN registered Management Team appointedPlans approved
01 March 2019
Detailed Due DiligenceAsset ValuationTechnical and Ops planning for Go-Live milestones.
01 September 2019Operations date: Asset transfer (Network, IT, locations, spectrum)UNN – full operational responsibilityGo-Live project implementation
24 January 2020
Go-Live: all SalesCo are providing full set of fixed/mobile services Number Portability
2020 - 2022Network consolidation & modernization.Single RAN, FTTH, 5G, Data Centre and Cloud.
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The guiding principles of the WIMM ensures a fair and transparent approach for all Ecosystem partners.
Brunei Telco Ecosystem – Guiding Principles
Driving the ICT Sector Focus on Ecosystem
Guiding principles of theWholesales Interface
Management Model (WIMM)design
Transforming the ICT Industry
Enabling Innovation
Ensuring Quality and Choice
Supporting of Vision 2035
Increasing Efficiency
Fair Rules and Standards
Transparent Rights and Duties
Ensure Confidentiality
Consumer Priority
Ensure Competiveness
Collaboration
Common Trust
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Both operational and strategic activities to be in focus from the beginning to drive development of Ecosystem.
Brunei Telco Ecosystem – Scope of Development
WIMM Business Activities to cover:
Operational Ecosystem ActivitiesStrategic Ecosystem Activities
Objective: Development and Implementation
of Innovation to empower Digital Society
Objective: Successful Management of the „Day to Day“
Business to increase Customer Experience and Satisfaction
Areas to be considered:Roadmap and
innovation planning
Areas to be considered:Network and business operation, demand and
business planning
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Brunei Telco Ecosystem – Operational Framework
Activities, interfaces and procedures specified in detail are the precondition for trusted and functioning Ecosystem.
Customer Experience
Fraud Detection & IT Security
Special Customer Projects
WS Sales
WS Billing & Charging
Product Life Cycle
Operational Activities
Digital Innovation
WIMM Business Activities
ICT Demand
Strategic Roadmap
Strategic & PlanningActivities
Mee
tings
and
Com
mun
icat
ions
Rep
ortin
g &
Per
form
ance
Esca
latio
n
WIMM
WhatInterface Description
WhoResponsibilities, Contacts
HowTemplates, Processes, Tools, Input & Output
When Meeting cycles, Response &
Lead times
WIMM – Wholesale Interfaces Management Model
MSA, T&C, service descriptions, processes, operational manuals
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The Ecosystem transformation has to prove it can deliver on expectations and growing demand.
Brunei Telco Ecosystem – Evolution Phases
WS Services
SalesCo
WIMM
“Legacy” Services, bundling, pricing, add-ons for all retail segments
Phase 1 Phase 3Phase 2Solutions for Industries,
Government and Municipalities
incl. 5G / Digitalization Use Cases
Co-Innovation from Ecosystem partners
Shared capabilities e.g. Digital Lab
Engage with Stakeholders transparently and openly
Rapid and focussed skill development required to provide:
Tailored and universal connectivitySingle RAN + 5G
Full fibre optic penetrationDC and Telco Cloud
Public Cloud
Marketplace and exposed API’s for Third parties
Location, identity, addressing,
behaviour, IoT, Big Data, AI, others
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Unchartered territory for all Ecosystem partners requires regular reflection and alignment in good faith.
Brunei Telco Ecosystem – Lessons Learned
The industry partners in the new set-up are all forced to know exactly the own cost structure. No cross-subsidizing possible any more, forcing each party shape to fit the expense profiles.Equal cost base drives competition tangible for the retail customers.
Competing priorities in the infrastructure part, e.g• NW/Ops consolidation• All services for all
Operational stability• Speed of modernizationcreating heavy demand patters and need to be discussed openly with SalesCos without unrealistic promises.
Both UNN and SalesCo need talented employees to deliver transformation and respective business tasks.
No-Poaching and alignment rules have been defined to keep organizations full functioning during active transition phase.
Transparency Transition Talents
Thank you.
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