Making Affiliate Marketing a Career

46
How to Make Affiliate Marketing Your Career Erin Cigich Clickbooth.com President and Managing Partner

description

Create a long-term career in Affiliate Marketing. Emphasis placed on how to scale and diversify campaigns to ensure growth and stability. Also covered: Forming an LLC, hiring and business planning. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliate Marketing Erin Cigich, President & Managing Partner, Clickbooth (Twitter @ErinClickbooth)

Transcript of Making Affiliate Marketing a Career

Page 1: Making Affiliate Marketing a Career

How to Make Affiliate Marketing Your Career

Erin CigichClickbooth.com

President and Managing Partner

Page 2: Making Affiliate Marketing a Career
Page 3: Making Affiliate Marketing a Career
Page 4: Making Affiliate Marketing a Career
Page 5: Making Affiliate Marketing a Career
Page 6: Making Affiliate Marketing a Career

“ I had a better exposure to software development at a young age than I think anyone did in that period of time, and all because of an incredibly lucky series of events.”

- Bill Gates

Page 7: Making Affiliate Marketing a Career
Page 8: Making Affiliate Marketing a Career

Whatvs.

Who?

Page 9: Making Affiliate Marketing a Career
Page 10: Making Affiliate Marketing a Career
Page 12: Making Affiliate Marketing a Career

Laying the Foundation1

Building the Castle

Defending Your Castle

2

3

Page 13: Making Affiliate Marketing a Career

Savings1

Plan

Paperwork

2

3

Page 14: Making Affiliate Marketing a Career
Page 15: Making Affiliate Marketing a Career
Page 16: Making Affiliate Marketing a Career
Page 17: Making Affiliate Marketing a Career
Page 18: Making Affiliate Marketing a Career

Work S M A R T

“I will scale my traffic from $1,000/day to $10,000/day by the end of September by scaling my diet campaign and launching a skincare campaign,”

Page 19: Making Affiliate Marketing a Career

P r i o r i t i z e

Page 20: Making Affiliate Marketing a Career
Page 21: Making Affiliate Marketing a Career

It’s Time To Build!

Page 22: Making Affiliate Marketing a Career

E v a l u a t e

Page 23: Making Affiliate Marketing a Career
Page 24: Making Affiliate Marketing a Career
Page 25: Making Affiliate Marketing a Career

10 Networks x 5 minutes = 1 hour

Negotiating 2 Contracts x 5 hours = 10 hours

Stats, invoices, advertiser follow-up = 2 hours

Designing 1 Jump Page = 8 hours

Coding 1 Jump Page = 2 hours

Optimizing Your Buys = 2 – 3 hours per day

= 33 hours of your REGULAR work week!

Page 26: Making Affiliate Marketing a Career
Page 27: Making Affiliate Marketing a Career

What Are You Good At?

Page 28: Making Affiliate Marketing a Career
Page 29: Making Affiliate Marketing a Career

Market Research

AdvertisingPublisher

Legal

Accounting

Network

Page 30: Making Affiliate Marketing a Career

New Placements Same Niche

New VerticalSame Placements

S c a l i n g

Page 31: Making Affiliate Marketing a Career

Creative Design

Page 32: Making Affiliate Marketing a Career
Page 33: Making Affiliate Marketing a Career
Page 34: Making Affiliate Marketing a Career
Page 35: Making Affiliate Marketing a Career

D i v e r s i f y

Page 36: Making Affiliate Marketing a Career

Defending Your Castle!

Page 37: Making Affiliate Marketing a Career

FTC

Page 38: Making Affiliate Marketing a Career

Step 1

Good Partners

Page 39: Making Affiliate Marketing a Career

Step 2

Add Consumer

Value

Page 40: Making Affiliate Marketing a Career
Page 41: Making Affiliate Marketing a Career
Page 42: Making Affiliate Marketing a Career
Page 43: Making Affiliate Marketing a Career
Page 44: Making Affiliate Marketing a Career

2009 2010 2011 2012

$28.5$25.8

$32.6

US Online AD Spending 2009-2012 (in Billions)

Source: eMarketer, Nov 2012

$22.7

Page 45: Making Affiliate Marketing a Career

Sources

Gladwell, Malcolm (2008). Outliers. Little, Brown and Company. pp. VII–IX.

The LA Times retrieved from http://www.latimes.com/

“US Digital AD Spending: Online, Mobile, Social”. eMarketer Digital Intelligence, retrieved from http://www.emarketer.com/Reports/All/Emarketer_2000794.aspx

LegalZoom, retrieved from http://www.legalzoom.com/limited-liability-company/limited-liability-company-overview.html

DMCA retrieved from http://www.dmca.com/

Verified Credible retrieved from http://www.verifiedcredible.com/

Page 46: Making Affiliate Marketing a Career

Q u e s t i o n s ?