Making a Logo with Logo Maker for Mac

Your business logo is a visual depiction of everything your business stands for. It enhances the vital first impression of the partners and potential customers of your business. If you have a good logo, it will help to build loyalty between you and your clients, establish a brand identity & provide professional look of your business.

Types of Logos

Basically, three types of logos are there. Font-based logo designs primarily consist of type treatment. For instance, logos of Sony and IBM use type treatments. Then, other types of logos are there which illustrate what the company does. For instance, use of brush in the logo by a house-painting business. Finally, third types of logos are abstract graphic symbols. For instance, Nike’s swoosh. Logo maker for Mac can be used to make different types of logos for the businesses.

Getting Started With Logo Design

Before you start sketching your logo, articulate the message which you want to convey. To focus your efforts, write one mission statement and one image only. No just this, there are some more tactics to help you: -

Look at others’ logos in the industry – Check whether your competitors use conservative, solid images or flash images and type. Think what unique things you can use to differentiate your business logo from competitors.

Keep focus on your business message – Decide on what you wish to communicate about your business and products/services. What makes your message unique as compared to your competitors?

Getting Started With Logo Design (Contd..)

Make it functional & clean – The logo of your business should work well on business cards as well as on banners, on website and on brochures. It should be easy to reproduce, scalable, distinctive and memorable. Make sure that it can also be re-produced in black & white in order to make it easy to be faxed, used in black & white ad or photocopied. Do not make excess use of clip art – Clip art can be copied very easily by others. Thus, try to make your original art. This will make more impressive statement.

Employ a Good Logo Maker for Mac

Go for a good logo maker program for Mac and start digitizing your ideas. Many good programs are available between $35 and $50. If you go to a professional logo design firm, it will cost you between $4000 and $5000 for a logo design, which is too high.