Making A Business Case to the C-Suite
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Transcript of Making A Business Case to the C-Suite
Mind Your Own Business (Case)(aka “Making A Business Case to the C-Suite”)
You are HR
“There seems to be some perverse human characteristic that likes to make
easy things difficult”
“While we see strong business fundamentals in America still, the quarterly survey results reflect increased uncertainty among CEOs concerning the economic climate and business environment.”- Jim McNerney, Chairman/CEO of The Boeing Company
Agenda
The Impetus for a Good Business Case
6
“Rule #1: Never lose money. Rule #2: Never forget rule #1.”
Common Business Case Fallacies
7
“Let blockheads read what blockheads wrote.”
Six Essential Elements
8
“Price is what you pay. Value is what you get.”
How to Talk to a CEO
9
“You can’t make a good deal with a bad person.”
Questions?
KEEP THE REVOLUTION ALIVE!Mark StelznerPrincipal/Founder – Inflexion Advisors415-658-7460mark.stelzner@inflexionadvisors.comwww.InflexionAdvisors.com
@stelzner/in/markstelzner/markstelzner
10
“Chains of habit are too light to be felt until they
are too heavy to be broken.”