Makeup Meets Skincare - Dugan Nation · 2016-02-28 · Makeup Meets Skincare Industry • There has...

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Makeup Meets Skincare Industry There has been a blurring of lines between skincare and cosmetics. Multifunctional products have big potential and widespread appeal. (Mintel, July 2012) What is a CC Cream? CC = Complexion Control Lightweight Complexion focused Offers broad shade ranges Advanced skincare benefits Outsmart Your Skin

Transcript of Makeup Meets Skincare - Dugan Nation · 2016-02-28 · Makeup Meets Skincare Industry • There has...

Page 1: Makeup Meets Skincare - Dugan Nation · 2016-02-28 · Makeup Meets Skincare Industry • There has been a blurring of lines between skincare and cosmetics. • Multifunctional products

Makeup Meets Skincare Industry

• There has been a blurring of lines between skincare and cosmetics.

• Multifunctional products have big potential and widespread appeal. (Mintel, July 2012)

What is a CC Cream?

• CC = Complexion Control

• Lightweight

• Complexion focused

• Offers broad shade ranges

• Advanced skincare benefits

Outsmart Your Skin

Page 2: Makeup Meets Skincare - Dugan Nation · 2016-02-28 · Makeup Meets Skincare Industry • There has been a blurring of lines between skincare and cosmetics. • Multifunctional products

Intelligence Is Bliss

Introducing Arbonne Intelligence® CC Cream • CC = Complexion Control

• One of the FIRST 10-in-1

CC Creams to market

• The BEST of beauty and skincare

• Formulated with proprietary Arbonne

ingredient Phytinol™

Page 3: Makeup Meets Skincare - Dugan Nation · 2016-02-28 · Makeup Meets Skincare Industry • There has been a blurring of lines between skincare and cosmetics. • Multifunctional products

Arbonne Intelligence® CC Cream

What it is:

• Multitasking 10-in-1 product with benefits that combine the best of skincare and beauty

What it does:

• Improves the look and feel of skin

• Buildable coverage with innovative skincare properties

• Hydrates, mattifies, and evens the look of skin tone

• Lightweight and minimizes the look of pores

• Conceals the look of blemishes and dark spots

• Soothing, nurturing botanicals

• Healthy, dewy-looking complexion

• Formulated with the Arbonne proprietary ingredient Phytinol™

Price SRP:

• US $40 | CAN $45 | AU $49 | UK £30

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How to use CC Cream

How to apply:

• Apply a thin, even layer to clean face using fingertips or sponge.

• Use as a concealer, or apply additional layers to obtain the desired coverage or look.

What color to use:

• Mix and match the 4 shades to get your ideal shade – at least 10 customizable options.

How to incorporate into your beauty regimen:

• Use alone for a single, time-saving product after you cleanse.

• Use after the primer for a lightweight, flawless finish.

• Use as a concealer.

• Use as a primer under your normal foundation.

• For normal to dry skin, use after your skincare regimen before applying cosmetics.

• For oily to combination skin, use after your cleanser and serum to save time.

Page 5: Makeup Meets Skincare - Dugan Nation · 2016-02-28 · Makeup Meets Skincare Industry • There has been a blurring of lines between skincare and cosmetics. • Multifunctional products

Powerful 10-in-1 results after just 1 week of use*

1. Primer

• 97% agreed the product provided skin with an even, smooth texture.

2. Protector

• 92% thought the product protected skin’s moisture barrier, giving a healthier, dewy-looking complexion.

3. Concealer

• 86% said the product concealed skin discoloration and imperfections.

4. Hydrator

• 92% reported the product moisturized skin.

5. Mattifier

• 92% agreed the product helped minimize shine.

6. Brightener

• 92% said the product made skin look brighter.

7. Blemish Cover

• 83% reported the product covered skin imperfections.

8. Pore Refiner

• 95% agreed the product helped minimize the appearance of pores.

9. Comforter

• 92% agreed the product soothed skin through moisturizing.

10. Complexion Controller

• 94% reported the product helped perfect the look of skin complexion.

*Based on a perception study of 35 individuals

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Page 10: Makeup Meets Skincare - Dugan Nation · 2016-02-28 · Makeup Meets Skincare Industry • There has been a blurring of lines between skincare and cosmetics. • Multifunctional products

Science & Botanicals

Plant Benefit

Alfalfa Extract (Medicago sativa)

• Helps fight the visible signs of aging

Chicory Extract (Chicorium intybus)

• Helps proper skin barrier protection

Arbonne proprietary high-performance complex Phytinol™ combines botanicals alfalfa extract and chicory extract, which work synergistically to help promote improved skin tonicity and surface smoothness for an even, less-lined look, to fight visible signs of aging.

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Skin Types and Concerns

Age Range

• Teens (Age 12+)

• 20s/30s/40s/50s/60s +

Skin Type

• All skin types including sensitive

Skin Concern

• Uneven tone, texture

• Dullness

• Fine lines and wrinkles

• Pigmentation

• Blemished

Skin Tones

• So diverse, it works on all ethnicities

• 4 shades so smart, over 10 different options to match anyone