Makers of damn fine organic sandwiches & salads (and a few other things…..)
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Transcript of Makers of damn fine organic sandwiches & salads (and a few other things…..)
The Out of Home Market
•fresh! naturally organic – a potted history
•Out of home – what does it mean?
•Out of home – how big is the market?
•Out of home – the potential for organic?
•Out of home – gaps in the market
what do we do?
make fantastic organic food to go:
in biodegradable, compostable, recyclable packaging
•Sandwiches
•Wraps
•Bagels
•Ciabattas
•Toasties
•Salads
•Fruit salads
•Breakfast pots
what do we do?
flexible manufacturing – small runs and bespoke products
we offer everything from vegan to rare roast beef, including wheat and gluten free
Local sourcing – all our meat, chicken & dairy products are sourced only in the UK
you win some…
Winner: Natural and Organic Awards “Best Marketing Campaign” for the ‘Getting fresh!’ marketing campaign
you win some…
Winner – 2007 Checkout Magazine Convenience Retail Awards
Best New Convenience Product Launch
•Winner – Best Supplier of Sandwiches to the Workplace
•Winner – Tuna Sandwich Designer of the Year
you win some….
you win some…..
WinnerCaterer &
Hotelkeeper Excellence in Food & Drink Awards
Best Organic, Ethical & Healthy Product – Skinnie Minnie sandwich
out of home – what does it mean?Breakfast on the run
A Sandwich at lunch timeDinner out
Trains, Planes, Automobiles
A trip to the zoo
Afternoon tea at a stately pile
out of home – how big is the market?
The Food & Drink Federation – Out of Home Group
“The out of home sector is a term used to cover a wide range of services and products used from restaurants and hotels to hospitals and prisons.”
what’s the opportunity for organic?
The Quick & Dirty approach:Overall food market vs size of eating out market
£74bn vs £34bnOverall food market vs organic market
£74bn vs £2bn (2007)
Opportunity of organic eating out = ????
what’s the opportunity for organic?
Where are the gaps in the market?PrisonsSchoolsPubs & RestaurantsLeisure
How Long Is A Piece of String?