Make Your Website Work for You!
description
Transcript of Make Your Website Work for You!
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Tania Chammahttp://en.marcschillaci.com/
Make Your Website Work for You!
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Diapo classique Who are you trying to convince?
- Existing customers
- Prospects- Professionals
Don’t forget to aim for your target
Illustration by LarryLens
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How are you trying to convince them?
- Offline- Content / Organic SEO- Keyword Campaigns- Price Comparison Services
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Content is King
- Write rich descriptions- Think keywords- Use quality images
Your site is your best and only salesman!
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Content is King
- Write rich descriptions- Think keywords- Use quality images
Your site is your best and only salesman!
![Page 6: Make Your Website Work for You!](https://reader035.fdocuments.us/reader035/viewer/2022062617/54bf83864a795917328b459b/html5/thumbnails/6.jpg)
Get people in the door...
And quick!
- Blog- Keyword campaigns- Price comparison services
Illustration by Marijnvb
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Who are you getting through to?- Put your conversion
funnel to work for you
Illustration by photosyn
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- How many people
come to your shop?
- How many make it
to the shopping cart?
- How many buy?
- If they don’t buy, where do they drop out?
Work the Conversion Funnel
Illustration by pdplay
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Where are they coming from?-Track customer origins
Why?- ROI.....
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Diapo classique
Analyze your ROI and RFM
Analyze your ROI
- Analyze- Optimize campaigns
(keywords, news- letters, banners, etc.)- Weed out the bad- Invest in the good
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Optimize your site and your
strategy
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loyalty Develop LoyaltyCommunicate with your customers!
Convince them to come back!
- Newsletters- Special offers- Guest book / Testimonials- Blog- New products
Illustration by vjeran2001
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Tania ChammaOxatis UK Country Manager
Site: www.oxatis.co.ukBlog: http://en.marcschillaci.com
Any Questions?