Learning the Hard Way: a strategy for special educational needs
Make your Marketing Strategy and Content Work. Hard.
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Marke'ng &
Communica'ons Team
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Marke'ng Team
Kym Heffernan
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Kym’s Background -‐ Marke'ng
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MROI’s Philosophy
• Large Business Processes and Exper'se • Well implemented for Prac'ces and Businesses • Keys…
+ Strategy – Markets, Products, Posi'oning, Brand
+ Implemented well with great Marke'ng and Sales Systems + Provides Markets, Distribu'on, Prospects, Customers and Clients = Consistent Sales and Profits = BeSer Valua'on for Business (Valua'on = Mul'ple x Profit)
Marke'ng | Return On Investment
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What does MROI Provide?
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How MROI Delivers its Services
• Marke'ng Consul'ng Marke'ng and Sales strategies and ideas tailor-‐made to meet your needs with specific goals and specific target markets.
• Marke'ng Contrac'ng or Outsourced Marke'ng The Marke'ng | Return on Investment team can provide the necessary staff and resources to make your Marke'ng Plans come to life.
• Marke'ng Agency Services Together with our specialist partners, Marke'ng Return on Investment offers you a one-‐stop shop for all marke'ng consul'ng and management services, allowing us to implement marke'ng ac'on plans, as well as to create them
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Communica'ons Team
Daniela Cavalle[ & 12 Writers
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Daniela Relates, Connects & Educates
ü Int’l Copywriter & Communica'ons Expert – 20 years
ü Experience – Marke'ng, Content & Business Development
ü Industry Focus – Finance, Crea've & Publishing
ü Bilingual (English/German) – Understand Cultural Nuances
ü Exper'se – Corporate Career & Extensive Work with SME
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What is that “Copy” in Copywri'ng?
copy (n.) Ø 13th Century: a written account or record
Ø 15th Century: a reproduction or transcript
Ø Any specimen of writing������
“Copy” = Text • in business & marketing • print & online
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CavaCom’s Branding Mantra
You only have 1 Chance to make that crucial
1st Impression
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CavaCom Makes Your Words Work
• Business & Marke'ng Content Development We write, edit, consult, mentor & ghostwrite any wriSen word for you.
• Your Outsourced Comms Department Exper'se on tap – without the staffing cost.
• OneStop Crea've Agency Services We project manage the experts – so you can concentrate on doing your core business.
If you can read it – we can write it!
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We Go Beyond Copywri'ng
If you can read it – we can write it!
• Wri'ng / Ghostwriting • Edi'ng • Consul'ng • Book Mentoring • Teaching & Workshops • Crea've Project Management
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CavaCom’s Agency Model
Benefits of a Team vs. Soloist Writer:
• A large Pool of Exper'se • No Down'me (no key-‐person risk) • Available when YOU need us • Consistency / Partnership • Cost-‐effec've (knowledge retained)
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What is “Ghost” Wri'ng?
ghostwriter (noun) ��� A person whose job it is to
write material for
someone else who is the named author
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Choose Your Words Wisely
For a company its brand is like a reputa'on for a person
Hard To Build & Easy To Lose
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Your Brand -‐ A Consistent Voice
If you can READ it, CavaCom can WRITE it.
Tenders / RFPs Your Business Book Websites
Financial Reports Brochures Blogs
Case Studies Company Profile Social Media
Press Releases Magazine Ar'cles E-‐Books
Internal Communica'ons White Papers SEO Wri'ng
Workshops / Conference Vision/Mission Statements Brand / Style Guides
Manuals PowerPoint Presenta'ons Product Launches
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Visibility + Credibility = Profitability?
V + C = P ???
There is more to it!
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Go Beyond V + C = P
V + C = P
V+C+P = Success
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V+C+P = Success
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Visibility – Find the Perfect Client
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Visibility – Have a Clear Message
���
Have a clear,
distinct &
consistent message���
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Visibility – In the Right Channels
The
“Zero Moment
Of Truth”
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Credibility – Deliver on Your Promises
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Credibility – Ideal Distribu'on
Build Distribution ���
- So Others Tell Others���
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Credibility – Tell the World!
“My business partner and I are extremely happy with the results provided by Daniela and her team at Cavalletti Communications. ��� They provided us with great copy that since netted our business clear results. ��� Rob Russell, Director
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Profitability -‐ Build RelaEonships
���
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Profitability – Measure KPIs
Measure Marketing & Sales KPIs���
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Profitability – Refine What Works
���
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MROI + CavaCom = Success
Visibility +Credibility +Profitability
= Success
that lasts
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Why Work with MROI & CavaCom?
• Marke'ng Planning and Execu'on • Cost Effec've Synergy • Experts on Tap • Proven, Fast & Las'ng Results
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Ideal Referrals for V+C+P=S
• Legal
• Bookkeeping & Accounting
• Financial Planning & related
• Engineering
• IT & Technical Services���
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Thank You for Listening
Marke'ng & Communica'ons Team