Make Your LinkedIn Profiles Rock - CrushIQ, Rachael G. King

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    18-Jun-2015
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How to take your LinkedIn profile to the next level. (But for real, though.)

Transcript of Make Your LinkedIn Profiles Rock - CrushIQ, Rachael G. King

  • 1. { Make Your LinkedIn Profile Rock }Its Facebook with ties.

2. advertising | social media | brand intel | shenanigans 3. Who Is This Chick? Rachael G. King Social Media Account Executive at iostudio President of Social Media Club DC (@SMCDC) Gen Y Blogger (rachaelgking.com) LinkedIn: /in/rachaelgking Twitter: @rachaelgk 4. Live Tweeting FTWMy Twitter Handle:@rachaelgk Hashtag: #CrushIQ 5. Say it with me:Your LinkedIn profileshould NOT be a copy of your resume. 6. Think of it more like a coverletter, or an elevator pitch 7. Its the story of yourprofessional journey 8. with plenty of personality 9. and a healthy dose ofBRAGGING. 10. This is still a social site,albeit a professional one! 11. Is LinkedIn Worth It?Why? Great niche alternative to Facebookand Twitter More professional, less noise People expect to be contacted cold Showcase cool campaigns/projects Separate professional/personal networks Organize professional contacts 12. Building It HEADLINES ARE EVERYTHING, YO. Professional picture (yes, of YOU) Flesh it out Consistent branding/copy with other profiles Get input from different people Get personal Vanity URL PROOFREAD. 13. Getting Serious Upgrade account to send InMail,especially while job hunting Personalize all outreach GROUPS. Connections! Be transparent, but not desperate Offer value in return ABC: Always-Be-Coffeeing Meaningful recommendations (quality vs. quantity) 14. Optimize ItKeywords are our friends! But how? 1. Google AdWords Keyword Tool 2. US Dept. of Labors Occupational Outlook Handbook 3. Search similar professionals and borrow 4. Copy from appropriate websites and job postings 5. Use your brain 6. Narrow down to your top 10 15. Grow ItIf you build it they wont just come.1. Grab your vanity URL for easy referral2. Embed a button on your websites and link on your other profiles3. Add to business cards and email signatures4. Direct potential business contacts to your LinkedIn5. Cross-promote 16. On the Job Hunt? Use your headline Tell the world Upgrade Contact settings LinkedIns Resume Builder Team up with other hunters Have a call to action Identify ideal companies and stalk get coffee with an employee 17. Getting FancyWhat will set you apart from the rest?1. Creative, attention-grabbing copy2. Post consistent (and quality) content1. Integrate your tweets (#li)1. Downloadable PDF of resume2. LinkedIn Answers3. Use apps (Slideshare, Wordpress, TripIt)4. Inject personality and humor 18. My 3 Ultimate Rules for #Winning at LinkedIn1. Be interestingDont be another dry, boring resume. Put some paint on your profilesproverbial walls have some fun with it and show the world what makesyou YOU.2. Use in tandem with TwitterConnect via LinkedIn with a personalized note, and then continue theongoing conversation on Twitter to build the relationship. Somewhatsneaky, yet effective.3. Help othersKarma is without a doubt the most powerful tool you have when itcomes to creating job, client, and other opportunities. Go out of yourway to help other people, and it WILL come back to you tenfold. 19. LinkedIn is the gatewaynetwork to building a relationship with thepeople and companies you want to know. 20. Questions?Rachael G. King Email: [email protected]: @rachaelgk LinkedIn: /in/rachaelgkingCompany site: iostudio.com Personal site: rachaelgking.com