Week 9

Make your headlines more seductive

A good headline … 1. Grabs attention 2. Arouses curiosity 3. Promises a benefit

1. A specific benefit

Something your ideal reader desperately wants to achieve or avoid

1. A specific benefit

– Avoid colleagues staring at him blankly

– Get colleagues to understand financial results

– Feel confident as a presenter

– Get promotion

2. A how-to headline

How to Use Drawings to Communicate Financials Clearly

3. Play with formulas

3. Play with formulas – How I Turned a Boring Annual Report Into an Engaging PowerPoint

– How to Become a Confident Presenter (Even If You Hate Presenting)

– A Quick Guide to Creating Graphs for Financial Presentations

– 3 Reasons Why Graphs Trump Numbers in Presentations

– 7 Common Mistakes That Make Annual Reports Boring

– How to Present Financials: 3 Ways to Impress Your Boss

– Boring Numbers? Here’s How to Present Financials

4. Add power words

4. Add power words – Boring Numbers? Here’s How to Present Financials

– Boring Numbers? Try These 7 Financial Graphs to Engage and Delight Your Audience

– Boring Numbers? Here’s How to Engage Your Audience With a Dazzling Presentation

– Boring Numbers? Here’s How to Present Financials With Style

– Boring Numbers? Here’s How to Present Financials With Gusto

The danger of headline formulas

The Secret to Creating Simple Visuals for Your Blog

X

The danger of headline formulas

What Bill Waterson Can Teach Us About Visual Communication

X

The Tin Tin Guide to Composing Complex Scenes

The danger of headline formulas

X

Your headline checklist

You have a specific benefit your ideal reader desperately wants

You deliver that benefit in your post

You include a sensory or emotional word to attract attention

Copyright © 2014-16 Henneke Duistermaat