Make Your European Hotel Millennial-Centric – 16 Visual Marketing Techniques
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Transcript of Make Your European Hotel Millennial-Centric – 16 Visual Marketing Techniques
16 TechniquesVisualMarketing
Millennials are empowering
the global travel industry!
Are you catering your
services to them?
For business or leisure
travel, people stay in hotels.
But millennials want an out-
of-the-ordinary travel
experience.
Let the Gen-Y crowd know
that you’re their best option.
USE VISUAL MARKETING
TECHNIQUES TO ATTRACT
AND ENGAGE GEN Y.
Humanize Your Brand
With Instagram 1
Share images with
people in it
Evoke positive
emotions in viewers
Localize Your Business
Using YouTube2
Post videos of local
places, food and people
Compile user-generated
content to relive moments
Just like Hilton Hotels
& Resorts did.
#HiltonStory
Use Snapchat To
Attract Millennials3
Collaborate with influencers
to curate content
Run unique and exciting
social media campaigns
Marriott will use this trick
to tell visual stories
Who are the storytellers?
Present Your X
Factor On Pinterest4
Share facts via infographics
or presentations
GET YOUR VISUALS
Show your millennial-
centric side with images
Say Your Story With
Facebook5
Use Facebook Canvas for
immersive mobile ads
Put images and videos for
maximum reach
Build Your Portfolio
On Google Plus6
Make collections with
specific content
Avail benefits of large
image posting
Customize Your
Website User-Interface 7
Optimize design for
mobile version
Modernize your
website design
GET A WEB DESIGN
Offer virtual tours
of your hotel
Go In A Visual Mode
With Twitter8
Create a visual viral buzz (use cinemagraphs and gifs)
Ask customers to share experiences with hashtags
Personalize Your
Marketing With Vine 9
Record quick guest
testimonials
Record quick guest
testimonials
LET’S STEER AWAY
FROM THE INTERNET.
visual marketing
tricks to amaze
millennials.
Check out
Get Innovative And
Creative With Emojis10
Aloft Hotels introduces
TiGi (Text it. Get it.)
Guests type emojis on their
phones for room service.
Give Live/Streaming
Entertainment 11
Equip rooms with Chromecast
connection, Netflix, Hulu
Moxy Hotels is doing it,
are you?
Let guests experience a 360
degrees virtual view
360
Marriott offers: 4D
experience via Oculus Rift
a Teleporter station
4D
Modify the Design of
Your Hotel 13
Adjust to millennial lifestyle
Digital Inspired Upholstery
Pod Sharing
Cell Phone Room Key
Cozy Sitting Areas
Enable adaptability and
customization
Be unique. Feature
Graffiti art.
Hang Creative ‘Do
Not Disturb’ Signs 14
Use cheeky words to
infuse fun
Hard Rock Hotel San Diego: “Not Now. My Ego Needs a Rest.”
Add personal messages
on door hangers
Library Hotel in New York: “Shhh .. Please let me read.”
Embrace Eco-Friendly
Designs 15
Use recycled material for
decoration sculptures
Promote brand image
using shades of green
Use icon design in hotel
to endorse recycling
Redesign Your Brand
Identity 16
Design a flat, modern
and minimal logo
GET A LOGO
Alter brand stationery
with millennial in mind
