Make Things Like Tony Stark - UX London 2015
-
Upload
john-v-willshire -
Category
Design
-
view
7.215 -
download
1
Transcript of Make Things Like Tony Stark - UX London 2015
![Page 1: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/1.jpg)
DATE: 20/05/2015 HOST: UX LONDON LOC: Trinity Laban LAT: 51.480076 LONG 0.018853
John V Willshire
@willsh
![Page 2: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/2.jpg)
![Page 3: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/3.jpg)
![Page 4: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/4.jpg)
We don’t make suits
![Page 5: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/5.jpg)
@artefact_cards
![Page 6: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/6.jpg)
photo: http://hipslikecinders.blogspot.co.uk
What would you talk about?
![Page 7: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/7.jpg)
![Page 8: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/8.jpg)
‘Prototyping’
![Page 9: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/9.jpg)
photo: http://hipslikecinders.blogspot.co.uk
NOW19.05.13 31.10.14 09.12.14
This talk is not that talk
![Page 10: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/10.jpg)
This talk is about time
![Page 11: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/11.jpg)
P
T
0
It’s about working in two dimensions
![Page 12: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/12.jpg)
Time?
Dimensions?
Are you stuck in the wrong metaphor, son?
![Page 13: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/13.jpg)
It depends how you view prototyping
![Page 14: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/14.jpg)
![Page 15: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/15.jpg)
Same Doctor
![Page 16: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/16.jpg)
Different Suits
![Page 17: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/17.jpg)
photo: http://hipslikecinders.blogspot.co.uk
31.10.14 09.12.14 NOW19.05.13
These were prototypes
![Page 18: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/18.jpg)
Prototyping is a temporal pursuit
![Page 19: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/19.jpg)
It’s easy to look backwards
![Page 20: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/20.jpg)
we work at the point
where order becomes
chaos
we’re asked to wrangle chaos into
order
![Page 21: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/21.jpg)
“what will happen?”
![Page 22: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/22.jpg)
Time only moves in one direction
![Page 23: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/23.jpg)
structuralOur issue with time is
![Page 24: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/24.jpg)
the arrow of timeProcesses are bound by
![Page 25: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/25.jpg)
Paul Laseau, 1980
![Page 29: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/29.jpg)
TIME
AC
TIV
ITY
0
If one axis is time, then the other has to be ‘activity’…
![Page 30: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/30.jpg)
It is a complicit dishonesty
![Page 31: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/31.jpg)
It helps clients buy
things
Mental Notes Stephen P. Anderson
![Page 32: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/32.jpg)
not usersthe arrow of time is for clients
![Page 33: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/33.jpg)
Work for the client?
Fight for the
user?
Both
![Page 34: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/34.jpg)
users want it to be right
clients want it to be right now
tension
![Page 35: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/35.jpg)
TIME
AC
TIV
ITY
0
We can’t resolve this tension with one axis tied behind our backs
![Page 36: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/36.jpg)
A process for users and clients?
![Page 37: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/37.jpg)
but this year…
![Page 38: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/38.jpg)
just in time…
![Page 39: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/39.jpg)
PEOPLE
THIN
GS
0
The relationship between people
and things
![Page 40: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/40.jpg)
PEOPLE
THIN
GS
0
% population x effect
% output x detail
![Page 41: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/41.jpg)
P
T
TEAM QUAL QUANT
SKET
CH
SCA
FFO
LDST
RUC
TURE
0
![Page 42: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/42.jpg)
P
T
0
Each space is self-contained
TEAM QUAL QUANT
SKET
CH
SCA
FFO
LDST
RUC
TURE
![Page 43: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/43.jpg)
Prototypes as parents
![Page 44: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/44.jpg)
improveshare?
P
T
0
or
TEAM QUAL QUANT
SKET
CH
SCA
FFO
LDST
RUC
TURE
![Page 45: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/45.jpg)
P
T
0
We find the right path at every point
![Page 46: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/46.jpg)
![Page 47: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/47.jpg)
It helps us tell this story
![Page 48: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/48.jpg)
How do I sell that?
![Page 49: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/49.jpg)
P
T
TEAM QUAL QUANT
SKET
CH
SCA
FFO
LDST
RUC
TURE
0
£5k £15k
£20k
£20k
£60k
£20k
£60k Time is money…
![Page 50: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/50.jpg)
P
T
0
Frequent test and learn = £X
Build and launch beta = £Y
![Page 51: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/51.jpg)
Emotion Mapping Hamilton, Milne, Saltmarshe, Willshire
May 2015
![Page 52: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/52.jpg)
P
T
0
The forest of constant affirmation
The mountains of loss-aversion
![Page 53: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/53.jpg)
Join us later…
![Page 54: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/54.jpg)
![Page 55: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/55.jpg)
PEOPLE
THIN
GS
0
It’s not just about the suit
It’s about the people
![Page 56: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/56.jpg)
Make people a fundamental part of your process
![Page 57: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/57.jpg)
Or you’ll build Ultron
![Page 58: Make Things Like Tony Stark - UX London 2015](https://reader038.fdocuments.us/reader038/viewer/2022110311/55ab7fa61a28ab8a218b479f/html5/thumbnails/58.jpg)
Thank you
@willsh @artefact_cards
20% discount on Artefact Cards code: uxlondon - artefactshop.com