Make More Money through Online Ads
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Transcript of Make More Money through Online Ads
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How to Make More Money Through Online Ads
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Agenda
• What types of ads can we use?• Is it worth of the effort?• How to earn more from text ads?• What to do with display ads?
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display ads
What Are the Options?
text ads
video ads
affiliate
paid links
paid content
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Is it Worth?
revenue = views / 1000 * RPM
• page views• ads per page• sold inventory %
• ad type & size• ad placement on page• context• number of users• sales channel• pricing model• cost of sales• relevancy• other tech factors
2 Kč < RPM > 200 Kč
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Text Ads Optimization
photo J>Ro
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PPC Systems
Net RPM CTR Net CPC
eTarget 3.1 0.2 10.0
Online Google 10.0 0.9 7.3
Sklik 5.9 1.0 3.6
Try it on your web site!
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Before & After…
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Before & After…
+ 42 %
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All Work And No Play Makes … No Revenue
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The Results
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10 Tricks to Earn More Money from AdSense
1. The ads shouldn’t appear too much like … ads.2. A/B test everything.
+ Bonus: connect your AdSense with Analytics
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Display Ads
We all LOVE them!
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How to Sell the Ads?
automated selling
photo || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL ||
own sales force
photo venetianlasvegas
media agencyphoto Giorgio Tomassetti
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Automated Selling
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Price Floors
• Yield maximization• Direct sales protection
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Ad
Plac
emen
ts
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Ad Formats
• Google Network & IAB vs. SPIR & CZ market
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Packaging Matters!
PLACEMENTS
IMPRESSIONS – CPT
CLICKS – PPC
CONVERSIONS – PPA
publisher ♥
♥ advertiser
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Always Skate Where the Puck is Going to Be.
placementtargeting
audiencetargeting
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There is NO Silver Bullet.
Try.Test.Play.
photo Alan Berning
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