Make It About Something Other Than Your Resume
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MAKE IT ABOUT SOMETHING OTHER THAN YOUR RÉSUMÉ
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Presentation given at the 2012 Ad Fed MN Student Advertising Summit. by Craig Pladson.
Transcript of Make It About Something Other Than Your Resume
MAKE IT ABOUT SOMETHING OTHER THAN YOUR RÉSUMÉ
@CRAIGPLADSONDIRECTOR, INTERACTIVE INNOVATION
@CRAIGPLADSON
#AD2SAS
MAKE IT ABOUT SOMETHING OTHER THAN YOUR RÉSUMÉ
@CRAIGPLADSON
#AD2SAS
“If you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all. A résumé is an excuse to
reject you. Once you send your résumé, people can say, ‘oh, they’re missing this or they’re missing that,’ and boom, you’re out.”
~ Seth Godin
@CRAIGPLADSON
#AD2SAS
“Great jobs, world class jobs, jobs people kill for … those jobs don’t get filled by people e-mailing in résumés. Ever.”
~ Seth Godin
@CRAIGPLADSON
#AD2SAS
YOU STILL NEED A RÉSUMÉ.[UNFORTUNATELY]
@CRAIGPLADSON
#AD2SAS
DON’T OBSESS OVER OUT-RÉSUMÉ-ING, RÉSUMÉS.
@CRAIGPLADSON
#AD2SAS
MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ.
@CRAIGPLADSON
#AD2SAS
A GOOD RÉSUMÉ IS LIKE GOOD PRINT AD.
@CRAIGPLADSON
#AD2SAS
NO. YOU DON’T NEED AN SEO EXPERT TO HELP YOU DO THIS.
@CRAIGPLADSON
#AD2SAS
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
@CRAIGPLADSON
#AD2SAS
YOUR BRAND’S FINDABILITY INCREASES WITH EACH WEBSITE UPDATE, BLOG POST OR TWEET.
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
@CRAIGPLADSON
#AD2SAS
AND IT DEMONSTRATES YOU GET IT.THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
@CRAIGPLADSON
#AD2SAS
WHATEVER. SHOW ME SOME EXAMPLES.
@CRAIGPLADSON
#AD2SAS
USE CASE #1: THE AGENCY’S PERSPECTIVE
@CRAIGPLADSON
#AD2SAS
USE CASE #2: A STUDENT’S PERSPECTIVE
@CRAIGPLADSON
#AD2SAS
@kaceemareeCasie Cook @grantspanier
Casie,
View Casie’s profile
@CRAIGPLADSON
#AD2SAS
@CRAIGPLADSON
#AD2SAS
MAKE MEANINGFUL CONNECTIONS.
@CRAIGPLADSON
#AD2SAS
MAKE MEANINGFUL CONNECTIONS.
UBIQUITOUS NETWORKING
RELEVANT AND PERSONAL
BE APPRECIATIVE
INFORMAL VS. FORMAL
@CRAIGPLADSON
#AD2SAS
TECHNOLOGY ENABLES MORE MEANINGFUL CONNECTIONS THAN EVER BEFORE.
@CRAIGPLADSON
#AD2SAS
MEANINGFUL CONNECTIONS MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ.
@CRAIGPLADSON
#AD2SAS
THANK YOU.
