Make a new plan, Stan Advertising plan, that is Linda Barrington, MJE.
-
Upload
phillip-webster -
Category
Documents
-
view
217 -
download
0
Transcript of Make a new plan, Stan Advertising plan, that is Linda Barrington, MJE.
Publications production isn’t just about writing.
It’s about learning skills that you will need in whatever career you choose.
Two of the most valuable skills that you can have are
the ability to sell something and
the ability to provide customer service.
The best way to learn these skills is by actually practicing them.
And that’s why you have the opportunity to sell ads and take care of customers.
What do you need money for?• More color pages• Food for the
newsroom.• Contest entry fees• Scholarships• Awards• Workshops and
conventions
How many ads do you have to sell?• Set a realistic
target. (During the school year, perhaps one or two ads for each person.)
• Keep in mind, you may need to go to at least five places to get one ad.
Neighborhood shops Bartz’s The Party Stores Arte Painting LoungeBangles & BagsFinest Nails
Car care centers Wash Brite Car WashScrub-A-Dub Car Wash Firestone Complete Auto CareDependable Auto Service
Local clothing storesSalamanderMOdEUrban LaundryClothes Mentor
FloristsThe Flower LadyAlfa Flower ShopRose’s Flower ShopWelke’s House of Roses
Specialty food storesSimma’s BakeryGigi’s CupcakesNiemann’s Candies and Ice Cream Yo Mama Frozen Yogurt
Hair cut/stylistsHarwood StylistsRegis SalonCody & CompanyHarmony Salon & Spa
Book storesLittle Read BookHalf Price BooksRainbow BooksellersCollector’s Edge Comics
RestaurantsFirehouse SubsQdoba Mexican GrillBalistreri'sCafé HollanderChinese PagodaTed’s Ice Cream and Restaurant
DO NOTbother with national chain stores. Local managers have little or no say about local advertising.
Name: Linda BarringtonBusinesses from the list that I want to contactFair Trade Brite Wash Car WashTed’s Ice Cream ShopLittle Read BookRegis Salon
Other businesses where I have a connectionDelta Restaurant (I work there.)Photo Frame-for-You (My mom is the manager.)
The business manager should prepare a flyer as an overview of why it’s important to advertise with your publication and how to contact you.
Your advertising packet should include a “rate card,” which isn’t actually a card, but a packet of information. The first page is the contract.
Take several copies of your publication.
Tab the pages with varied sizes of ads.
quarter page
vertical
quarter page
horizontal
eighth page
Promptly return your contracts to your business manager.
Also list all the information for the places you went as a record of who you talked to and why they didn’t want to advertise or if they want to advertise later. Give this to the business manager also.
Two of the most valuable skills that you can have are
the ability to sell something and
the ability to provide customer service.
REMEMBER
Images from Hubspot (with permission), business websites (fair use), Mount Mary University Arches, and me.