Make a Name for Yourself: Branding and Social Marketing
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Transcript of Make a Name for Yourself: Branding and Social Marketing
Make a Name for Yourself 2
Agenda
•What is a brand?
• How do you create one?
•What does it look like?
•What do I need to do?5/13/10 Kathryn Gorges
Make a Name for Yourself 3
Social Media—Here I come!
• Facebook wall entry: 1-2 sentences• Twitter: 140 characters• Blog: 4-5 paragraphs• YouTube: 1-3 minutes
5/13/10 Kathryn Gorges
What will you write when you face the proverbial blank page?
Make a Name for Yourself 4
Who are you?
• How do people remember you?
5/13/10 Kathryn Gorges
Are you how OTHERS experience you?
• Are you what you think you are?
• How do they know who you are?
OR
Make a Name for Yourself 6
Identification with what?
• Experience• Value• Inspiration• Resource• Favorite• Reference
5/13/10 Kathryn Gorges
•See•Hear•Touch•Taste•Smell
Make a Name for Yourself 7
Branding Yourself
• What are your talents and strengths?
5/13/10 Kathryn Gorges
• What inspires you?
• What value do you think you give?
• What experience do you think people have of you?
• What experience do you want them to have?
How do YOU want to be remembered?
Make a Name for Yourself 8
Know Your Impact
• Friends• Coworkers• Family• Acquaintance
s• Strangers
5/13/10 Kathryn Gorges
Strengths, weaknesses, count on, summary words
Make a Name for Yourself 10
Value
• Personification of your brand => what you are known for
• Experience of your value• Credibility for your universal selling
proposition or value proposition
=> Brand
=> Persona
5/13/10 Kathryn Gorges
Bringing YOU into Social Media for Visibility
Make a Name for Yourself 11
Social Media Branding
• Cohesive and reflective of your value
• Image: personable, professional
• Platform: where is your community?
• Role: Resource? Inspirer? Coach? Teacher? Critic? Connector?
• Content: Carries your value
5/13/10 Kathryn Gorges
Make a Name for Yourself 17
WordpressContentMgmt
Recipe
Free
Open
Many add-in features
Lots of layouts — easily customized
Website platform
5/13/10 Kathryn Gorges
Make a Name for Yourself 18
Your Social Media Strategic Plan
• Identify your brand and persona
• Develop a cohesive look and tone for your brand persona
• Choose social media platforms based on your desired connections
• Take on a role: Resource? Inspirer? Coach? Teacher? Critic? Connector?
• Create content that carries your value—and supports your brand
5/13/10 Kathryn Gorges
Make a Name for Yourself 20
©Brian Solis
Social Networking
Interest
Personal vs Public
Medium
Choose based on your business type
5/13/10 Kathryn Gorges
Make a Name for Yourself 21
Social Media Marketing Mechanics
1. Website2. Blog3. Email4. LinkedIn5. Facebook
6. YouTube7. Twitter8. Flickr9. Delicious10.Digg
Identify your target market, find out where they hang out,
go there and engage!
5/13/10 Kathryn Gorges