Major record label

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MAJOR RECORD LABEL Sony

Transcript of Major record label

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MAJOR RECORD LABELSony

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What is a Major Record Label?

The major record labels are so called because they dominate the music production and distribution scene and own or have shares in masses of smaller labels.

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• They have a huge amounts of power over the music we all listen to and buy.

• The majors have money to invest in slick videos, promotion, tours and public appearances.

• Without a major label backing a music artist or band, becoming successful is so much harder.

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Examples?

- Song BMG- Universal Music Group- Warner Music Group- EMI Group

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What is an Independent Record Label?

An indie record label is one that is not owned by any of the majors.

There are 2 kinds of indie labels:

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The MAJOR DISTRIBUTED INDIE This is a label that finds its own talent,

signs it own acts, records its own music, but then has a contract with a major label to do all the other stuff, such as promotion, manufacturing CDs, and distributing

The TRUE INDIE No links to a major and does everything in

house. Often these labels specialise in certain genres of music, and have a niche market.

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Who’s signed with them?

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Who are they?

Founded in 1929, when several record labels merged.

In 1991 it merged again with BMG to make a bigger, better corporation, but in 1998 Sony bought out BMG’s 50% share and went solo once more.

It has over 200 artists signed to it.

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Sony’s labels

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Distribution…

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Vevo

On 8th December, 2009 Sony, along with Universal Music Group and Abu Dhabi Media Company, launched Vevo. It is an online music video channel.

This is hosted on Youtube.

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Production…

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Marketing…

Sony market their artists through many ways: Their website has news/regular updates. They encourage their bands to have

myspace/facebook/twitter etc pages. Web 2.0 has made it possible for Sony to

market their artists on a global scale, not just putting up posters and handing out fliers.