Major Competitors of Philips

8/2/2019 Major Competitors of Philips

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Philips was founded in Netherland in 1981 Philips was one of the largest electronic and

electrical corporation in the world Philips started the production of carbon-

filament lamps and other electro-technicalproducts in 1892.

In 1914 philips established a laboratory tostudy about the physical and chemicalphenomena


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In the 1920s, the company started tomanufacture other products, such asvacuumtubes

In 1939 they introduced their electric razor, During 1960 Philips made a major

contribution in reproduction of television

pictures Later Philips joined with MCA to launch the

first commercial laser disk standard andplayers.
http://en.wikipedia.org/wiki/Vacuum_tubeshttp://en.wikipedia.org/wiki/Vacuum_tubeshttp://en.wikipedia.org/wiki/Vacuum_tubeshttp://en.wikipedia.org/wiki/Vacuum_tubes


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Due to net profit slumped 85 percent in 2011,Philips has announced to cut 4,500 jobs to

match part of an Euro800 million ($1.1 billion)cost-cutting scheme to boost profits andmeet its financial target


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CONSUMER LIFE STYLE Health care Lightning

PHILIPS


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They have there operation in 12 countries


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Philips doesnt have Innovation Technology Consumers were not aware about the

product made by Philips


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SONY Sony corp is one of the leading global consumer

electronics companies.

Sony operates through 5 businesssegments:electronics,games,tv,films and so on Sony products are transister tv,trinitron colour

tv,vaio personal computers and so on .Marketing strategy of sony are strong brand

image, premium prices, innovation andtechnology.


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Samsung Electronics Corporation Samsung is one of the fastest growing

global consumer electronics brand.This company is widely successful in cellular

phones. It concerntrated mainly on the product

innovation ,design and aggressive marketing.


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AppleApple co. is one of the most renowned

computer and consumer electronicscompanies in the world. It has its own brand identity,innovation and

intuitive product integration.


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Consumer SegmentationMarket price is the most sensitive and major

factor. Every product has its own plus point.

Philips has divided their customersBasicsClassics Plungers Innovative


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BASICS:Basics are those customers who are neither

brand conscious nor technology adoptive. They

want to have for example T.V and pictures just tosatisfy their need CLASSICS:

Classics are brand conscious and value formoney. They want good picture quality and long life

brand. Philips focuses on classics PLUNGERS AND INNOVATIVES:They are more brand conscious and early

adopters. They only want to purchase any new thingfirst come in market


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Philips is strongly influenced by severalenvironments:

economical ,social and technological.


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More extensive range of products almosteveryone can be a philips potential consumer.

Most of the people care for reliable product .


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Effective Advertising

Brand Equity

Market Share Increment

Enter New Market segments


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The new goal for philips is to make Gen-Yconsumers[those who born between 1980

and 1990]. They had a very difficult challenges because

of anti marketing bias,fickle relationship withbrands ,strong emphasis on style andpersonal meaning.


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Consumers are familiar with the brand nameand products but they are not attach to value

and significance of the product


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Major Competitors of Philips

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