Maison de l’Amérique Latine, Paris November 30,...
Transcript of Maison de l’Amérique Latine, Paris November 30,...
Maison de l’Amérique Latine, ParisNovember 30, 2017
THE AGRICULTURE & FOOD SUMMIT
AGRICULTURE & FOOD Summit | November 30, 2017 | Maison de l’Amérique Latine, Paris
“PUTTING SUSTAINABILITY ON EUROPE’S FARM-TO-FORK MENU”
On November 30, 2017, POLITICO will gather farmers, policymakers and industry experts for the
first Agriculture & Food Summit, in Paris. From farms to forks, we’ll discuss the challenges and
opportunities of sustainable food production and the ways in which our growing world is
inspiring innovation and industry potential.
Europe’s agriculture and food industry is at a crossroads: It faces pressure from consumers and
government to more sustainably plant, produce, process, label and distribute the Continent’s
world-renowned food and beverages.
Right time, right place: with proposed reform of the Common Agricultural Policy (CAP), Brexit
negotiations underway, and growing consumer awareness about food traceability and safety,
how can Europe cope with population growth that may require a 70% increase in agricultural
production by 2050 and adopt sustainable practices in every link of the food chain to build a
circular economy that will protect essential resources?
ABOUT POLITICO
POLITICO is a global nonpartisan politics and policy news organization, headquartered in Washington, DC. In April
2015, a European edition of the publication launched through a joint venture with the leading digital publisher in
Europe, Axel Springer.
KEY FIGURES
▪ #1 Most-read news outlet by EU influencers
▪ @POLITICOEurope: 137,000 followers
▪ POLITICO.eu: over 2million avg monthly unique visitors
▪ WEEKLY PRINT: 20 K to major EU institutions
▪ BRUSSELS PLAYBOOK: More than 70,000 readers for
Ryan Heath’s daily must-read on what’s driving the
day in Brussels
▪ Our other newsletters— including Pro Morning Agri &
Food, are delivered to Pro subscribers and triallers
✓ The most-read and most-influential news outlet
among EU influencers by the annual Burson
Marsteller/ComRes survey
✓ A research study found that POLITICO is the most
publicly referenced EU-news outlet by MEPs one year
after its launch.
Based in Brussels, POLITICO’s European edition:
• covers the politics, policy and
personalities of the European Union
• connects the dots between the
Continent’s biggest power players
• delivers to the most influential
stakeholders in EU politics and policy
authoritative insight and analysis
WHAT’S ON THE AGENDA
AGENDAPre Summit Dinner – Nov 29, 2017
Summit program – Nov 30, 2017
Opening RemarksInterviews with Minister Stéphane Travert and Minister Sándor Fazekas
Panel: CAP Reform and a single market for foodPanel: Agriculture and trade: harvesting a level playing field
COFFEE BREAKPanel: Agriculture, sustainable land use and climate
Panel: The pesticides debateLUNCH: A FARM TO TABLE EXPERIENCE
Spotlight: Sustainability: The impact of one person’s actionsPanel: Food production, Labeling and Supply chain traceability
Panel: Investing in emerging technologies and precision agricultureA look ahead: Inspiring the future of Agri & Food
KEY QUESTIONS IN 2017
▪ What exactly would it mean to achieve a sustainable food production process in the context of the various challenges facing the agri-food industry in Europe?
▪ Will the European Commission’s Communication on CAP – due by the end of 2017 – be supportive of sustainable initiatives?
▪ With all eyes on food traceability and food security, what is the relationship between pesticides and sustainable farming in the foreseeable future?
▪ Precision farming and emerging technologies are crucial to maintaining a competitive agri industry, but how can we make these technologies more accessible and affordable?
NEW IN 2017
Sli.do
An interactive app with live Q&A, Polls and Twitter discussion
Speed networking Sessions
Meet and greet format designed to accelerate business contacts
OUR SPEAKERS - 2017 SPEAKERS INCLUDE:
Stéphane Travert
Agriculture Minister
France
Sándor Fazekas
Agriculture Minister
Hungary
Meurig Raymond
President
National Farmers’ Union (NFU)
Daniel Calleja Crespo
Director-General for Environment
European Commission
Thilo Bode
Executive Director
Foodwatch International
Sarah Singla
Vice-President
Association for the promotion of
sustainable agriculture (APAD)
Rob Greenfield
Adventurer, Environmental Activist,
and Entrepreneur
The Greenfield Group
Lucie Basch
Co-Founder and Director-General
Too Good to Go France
THE CHAIRING MODERATOR
Immediately prior to joining POLITICO, Christian worked for the Financial Times in
Brussels, covering competition policy.
He started his journalism career with Reuters in London in 2002 before being posted
to Iran and Latin America. He joined the FT as Korea correspondent in 2008 and was
the newspaper’s deputy analysis editor from 2012 to 2014.
Christian OliverSenior Policy Editor, overseeing Health Care, POLITICO
THE AUDIENCE
• Food & Beverage companies
• Agro-pharmaceutical companies
• Labelling Firms
• Agriculture companies
• Technology « agri-tech » providers
• Precision Agriculture Services
• European institutions
• National institutions
• Trade associations
• International Organizations
100 to 150 C-suite and senior leadership participants from:
POLITICO ON AGRI & FOOD
Agri & Food NewsletterThe essential source for Agriculture & Food policy news and insights across Europe.
Features: Morning Newsletter, Essential Reporting, Brussels Influence, Priority Access
Modern Farming
March 7, 2017,
• Format: Panel Debate
• Topic: the importance of innovation and
the crucial role the EU will take in shaping
the Agricultural sector
The Pesticides Debate
November 16, 2016
• Format: Oxford Style Debate
• Topic: “Slashing pesticides use will prevent
farmers from providing enough safe and
affordable food”
Sponsors:
SPONSORSHIP
✓ The most-read and most-influential news outlet among EU influencers by the annual Burson Marsteller/ComRes survey✓ A research study found that POLITICO is the most publicly referenced EU-news outlet by MEPs one year after its
launch.
POLITICO offers several levels of sponsorship.
Founding sponsors are the most visible and engaged Summit thought leaders, leveraging the continuity of a multi-year partnership for deeper program involvement, the highest level of visibility across all Summit marketing and media campaigns and on-site activation.
Presenting sponsors also engage as thought leaders, contributing to the Summit discussion and being positioned prominently throughout Summit communications leading up to and including the day of the event.
Supporting sponsors leverage the Summit platform for audience engagement and brand visibility and are aligned with the smart, balanced conversations for which POLITICO Summits are known
PROGRAMMING▪ Actively participate in pre-event Summit themes brainstorm with programming team as well as ongoing
program and speaker review sessions during the planning phase of each Summit
THOUGHT LEADERSHIP▪ Deliver opening for a panel of particular topic of interest on the agenda, setting up the framework for
discussion▪ Recognition by moderator during opening/closing remarks
▪ Four (4) Sli.do* questions or polls for participants
BRANDING AND VISIBILITY▪ Brand featured as ‘Founding Partner’ in all print and digital promotion, throughout pre-event marketing
▪ Brand additionally included up to 4 times in POLITICO Playbook marketing▪ Day-of:
▪ Branding throughout the event space, including stage, Twitter wall, signage, and delegate handbook▪ Premium POLITICO.eu homepage visibility
▪ Premium dedicated space in Summit networking space for an interactive display or to distribute information
▪ Opportunity to distribute white paper or thought leadership material in the conference room (placed on all chairs or tables)
▪ One (1) full-page spread ad in delegate book (creatives supplied by sponsor)
HIGH LEVEL NETWORKING▪ Two (2) seats at Welcome dinner the day before the event
▪ Ten (10) guest passes for executives, clients, prospects▪ Green room access prior to introductory remarks
DEDICATED MEDIA CAMPAIGN▪ Up to four (4) POLITICO policy newsletter sponsorships - pending availability▪ Three (3) full-page print ads in POLITICO weekly
▪ One sponsored content article published and promoted online + in print
FOUNDING SPONSORSHIP BENEFITS
*Interactive app with live Q&A, Polls and Twitter discussion, displayed on screens in the main room of the conference
PRESENTING SPONSORSHIP BENEFITS
THOUGHT LEADERSHIP▪ Deliver opening remarks on a particular topic of interest on the agenda, setting up the framework for
discussion
▪ Recognition by moderator during opening/closing remarks▪ Two (2) Sli.do* questions or polls for participants
BRANDING AND VISIBILITY▪ Brand featured as ‘Presented by’ in all print and digital promotion, throughout pre-event marketing
▪ Brand additionally included up to 2 times in POLITICO Playbook marketing▪ Day-of:
▪ Branding throughout the event space, including stage, Twitter wall, signage, and delegate handbook▪ POLITICO.eu homepage visibility
▪ Premium dedicated space in Summit networking space for an interactive display or to distribute information
▪ Opportunity to distribute white paper or thought leadership material in networking space (placed on a table)
▪ One (1) full-page ad in delegate book (creatives supplied by sponsor)
HIGH LEVEL NETWORKING▪ One (1) seat at Welcome dinner the day before the event▪ Seven (7) guest passes for executives, clients, prospects
▪ Green room access prior to introductory remarks
DEDICATED MEDIA CAMPAIGN▪ Up to two (2) POLITICO policy newsletter sponsorships – pending availability▪ One (1) full-page print ad in POLITICO weekly
*Interactive app with live Q&A, Polls and Twitter discussion, displayed on screens in the main room of the conference
SUPPORTING SPONSORSHIP BENEFITS
BRANDING AND VISIBILITY▪ Brand featured as ‘Supported by’ in all print and digital promotion, throughout pre-event marketing ▪ Brand additionally included 1 time in POLITICO Playbook marketing
▪ Day-of:▪ POLITICO.eu homepage visibility
▪ Branding throughout the event space, including stage, Twitter wall, signage, and delegate handbook▪ Premium dedicated space in Summit networking space for an interactive display or to distribute
information▪ One (1) full-page ad in delegate book (creatives supplied by sponsor)
HIGH LEVEL NETWORKING▪ Four (4) guest passes for executives, clients, prospects
THOUGHT LEADERSHIP▪ Recognition by moderator during opening/closing remarks
▪ One (1) Sli.do* question or poll for participants
DEDICATED MEDIA CAMPAIGN▪ Half-page print ad in POLITICO’s weekly print edition
*Interactive app with live Q&A, Polls and Twitter discussion, displayed on screens in the main room of the conference
+ MEDIA EXTENSIONS TO AMPLIFY VISIBILITY
AUG2017
NOV 30
AGRI & FOOD SUMMIT
Hosted by POLITICO
IN PARIS
JUNE2017
CAMPAIGN
LAUNCH
AGRI & FOOD SUMMIT MARKETING CAMPAIGN: 4 MONTHS
NOV2017
SUGGESTED:
NEWSLETTER
SPONSORSHIP
OCT2017
SPONSORED
CONTENT
We hope this serves as a helpful thought-starter.
We look forward to continuing the conversation.
Your POLITICO partner:
Sophia SenAccount Manager
[email protected]+33 1 43 12 36 12