Maintaining Momentum after your Crowdfunding Campaign

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MAINTAINING MOMENTUM AFTER YOUR CROWDFUNDING CAMPAIGN

Transcript of Maintaining Momentum after your Crowdfunding Campaign

Page 1: Maintaining Momentum after your Crowdfunding Campaign

MAINTAINING MOMENTUM AFTER YOUR CROWDFUNDING CAMPAIGN

Page 2: Maintaining Momentum after your Crowdfunding Campaign

For most crowdfunding projects, a successful campaign isn’t the end.

It’s just the beginning.

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Give everyone a pat on the back, but there’s no time to waste.

Apart from fulfilling your promises, here are a few ways to insure your operation keeps

moving in the right direction.

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• Don’t forget to thank your backers for their pledges

• Send a few messages after your campaign to show your appreciation for their participation

G I V E T H A N KS

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• Acknowledge those that went above and beyond in support of your campaign with special recognition or personal messages

• Start building brand-advocates and long-term supporters of your project

G I V E M O R E T H A N KS

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• Keep everyone informed and engaged with the progress you’re making

• Send both scheduled and milestone updates to keep morale and confidence high

D E L I V E R U P DAT ES

Page 7: Maintaining Momentum after your Crowdfunding Campaign

• Keep everyone informed and engaged with the progress you’re making

• Send both scheduled and milestone updates to keep morale and confidence high

D E L I V E R U P DAT ES

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• Break-down and analyze the wealth of information and analytics you have obtained from your crowdfunding campaign

• Test your previous assumptions against the results of your campaign and plan changes for the future

E D U C AT E YO U RS E L F

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• Start to build support as a standalone venture, not just a crowdfunding campaign

• Change your messaging and strategy to direct everything to your website or e-commerce page

K E E P P RO M OT I N G

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• Continue to accept the customers’ demand for your offering

• Direct users from your campaign to a website storefront or an e-commerce site to promote further growth

TA K E P R E - O R D E RS

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• Plan for your next steps in the development of your venture

• Leverage your networks for more sales and diversify your funding by looking to outside investors as well

B U I L D A B R I D G E

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Sustainable success depends on keeping the momentum of your campaign moving in the

right direction.

Leveraging your network and experiences can be a great resource in navigating the

real-world marketplace.

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Transitioning your successful crowdfunding campaign into a standalone venture?

Identify weaknesses in your Go-to-Market plan, and start connecting with the skills

and companies you need by exploring C.R.A.D.L.E. on Crowds.io.

E X P LO R E C ROW D S . I O