Mainstreaming Smarter Travel Delegate Information Pack

SUSTAINABLETRANSPORTFUND

LOCAL

Supported by:Hosted by: Organised by:

3 & 4 December 2013 Manchester Town HallLocal Sustainable Transport Fund National Conference

MAINSTREAMING

smartertravel

KEY PARTNERS

Sponsored by: Supported by:

WIN A KINDLEFIRE HDSee p15

Including:

Learning Information, Networking and Knowledge Sharing

Delegate Information Pack

3

Sponsors & supporters

This conference is the second national meeting of all the LSTF projects. The programme (p7-9)features a mix of networking discussion, panel debate, keynote presentation and streamedsessions providing a knowledge sharing platform for delegates. This is an opportunity fordelegates from a number of different sectors to network with each other, share good practice,find opportunities for cooperation, and to discuss the future of smarter travel.

Mainstreaming Smarter Travel& Mapping & Informationfor Smarter Travel are organised by Landor LINKS.

Landor LINKS connects with every Local Authority in the UK, Central Government, Universities,research bodies, suppliers, consultants, contractorsand service providers.

Professionals depend on us for authoritativeinformation, news and analysis. We deliver thisthrough targeted events, traditional print, such as the respected transport planning and policy journal Local Transport Today, online and through social media. www.landor.co.uk

Sponsors & Supporters

SUSTAINABLETRANSPORTFUND

LOCAL

Sponsored by:

AtkinsVisit us on stand 5Atkins' Highways & Transportation business is aleading provider of design, project management andengineering consultancy services to the transportsector. Our 1,100 staff provide a complete range ofservices from strategic transport policy advice, assetmanagement to design and major projects to clientsspanning local and central government, as well asprivate developers. www.atkinsglobal.com

SustransVisit us on stand 17Sustrans is a leading UK charity enabling people totravel by foot, bike or public transport for more of thejourneys we make every day. We work with families,communities, policy-makers and partner organisationsso that people are able to choose healthier, cleaner andcheaper journeys, with better places and spaces tomove through and live in.www.sustrans.org.uk

Mapping session sponsored by:

FWTVisit us on stand 8CHK Limited trading as FWT handles the production ofmapping and publicity information for a range of localauthorities, operators and transport organisations. FWT has built up a reputation as one of the country's

leading producers of quality information for the publictransport sector. Our clients include local authorities,Passenger Transport Executives (PTE), Transport forLondon, transport groups, and bus/rail operators.www.fwt.co.uk

Supported by:

Diva CreativeVisit us on stand 23diva is the UK's leading sustainable travel behaviourchange marketing agency. We know what drives travelbehaviour and use this understanding to designcommunication programmes that successfullyinfluence travel behaviour and encourage people tochoose to travel more sustainably.

We understand the complexities of transport andare experienced at working with partners within bothPassenger Transport Executives and Local Authorities.This experience means we can combine learning andbest practice from Personal and Business TravelPlanning, Smarter Choices, Sustainable Travel Townsand Cycling Demonstration Towns with conceptualmodels of behaviour change, to deliver real results.

We pride ourselves in delivering an exceptionalcreative service that exceeds our clients expectations.www.divacreative.com

Integrated Transport Planning Ltd (ITP)ITP is a dynamic consultancy specialising in integrated,sustainable transport planning and research. Formed in1998, we employ dedicated transport professionalswith a broad range of technical and social skills. Wehave particular expertise in the delivery and evaluationof smarter choices programmes and are working inpartnership with a number of Local Authorities onLSTF funded delivery programmes. Our skill baseensures that we are equipped to tackle problems in aholistic manner, taking full account of people’s lifestyleand travel needs and of environmental issues.www.itpworld.net

JMP Consultants LtdJMP Consultants Ltd is a family of enthusiastic andcommitted sustainable transport professionals whoare making important contributions to thesustainability challenges facing the world today. JMPprides itself on challenging the traditional ways ofworking to deliver innovative sustainable transportsolutions for our clients.www.jmp.co.uk

Steer Davies Gleave Steer Davies Gleave is an independent transportconsultancy that has been at the forefront of deliveringbehaviour change initiatives for over 15 years. Advising national and local government, individualorganisations and transport operators. We havedeveloped a wide range of solutions to help our clientsanalyse, understand and solve their transport needs,whether through providing strategic insight ordelivering targeted interventions. We supportedseveral local authorities in preparing successful LSTFbids and are currently supporting the delivery of theirprogrammes including multi-modal challengeschemes, web-based travel portals, journey planners,information strategies, branding, personal travelplanning, business engagement, school travel planning,station travel planning and cycling strategies.www.steerdaviesgleave.com

Transport for Greater ManchesterVisit us on stand 6Transport for Greater Manchester and its partners areleading LSTF innovation with a programme aimed atgetting people to travel sustainably, while stimulatingthe local economy. Key activities include communitytransport extensions, investments in smart technology,investment in cycle ways, work to promote commutercycling and presenting available sustainable travelchoices in new and engaging ways.

Supported by:Hosted by:

4 Local Sustainable Transport Fund National Conference Programme

Mainstreaming – Embedding smartertravel into everyday practice

Extending services to connect people with jobsCaroline Corless-Carter, Customised Services Officer, TfGM

The existing Kingsway Local Link service wasextended to the Kingsway Business Park, a majoremployer in the Rochdale area with earlymorning and late night running for shift workers.Travel to Rochdale bus, rail stations and tramstops are possible with inter-available ticketproducts. Thanks to TfGM’s intervention,patronage has more than trebled in the past yearand passenger feedback has been very good.

April 2015 - Planning for it nowIan Vears, Team Manager Travel Choice,Leicestershire County Council

The council has been working in Leicestershireon our next target areas. We have mainstreamedSmarter Travel and submitted our programmesfor both Capital and Revenue spend for the nextfour years under the ‘Plan, Prepare, Do’ model.

Train, Learn, Drive, EarnJenny Coates, Customised Services Officer, TfGM

The Train, Learn, Drive, Earn programme helpsunemployed people in Greater Manchesteraccess training and work experience, as avolunteer driver or member of support staff, atparticipating community transport operators.The scheme targets unemployed individuals,who, once trained, will have skills that can be

transferred to roles within thesame or other

organisations, both inthe sector and

beyond.

Thurrock Smartphone AppAlina Tuerk, LSTF Project Manager, ThurrockBorough Council

The app encompasses all modes of sustainabletravel including walking and cycling for leisurepurposes. The app is free and over 1,000downloads have been made in the first month.The app features maps, timetables and real-timetrain information. We will present lessons learntfrom commissioning the app and legacy plansincluding sponsorship from local businesses

Kerbside Diaries Travel Data and KerbsideCulture Pilot ProjectAshley Dalton, Ideas in Motion Community andExternal Funding Manager – Southend-on-SeaBorough Council

Smartphone technology collects experientialdata on sustainable journeys, which is used toengage people locally to start conversationsabout kerbside culture, travel choices and howjourneys could be more efficient, attractive,accessible, healthy and fun. The findings of the pilot project can beintegrated into schools and community groups toexplore sustainable travel and kerbside cultureand influence local decision making.

Bike Back Derby -Fixing bikes and gaining skills in DerbyPresenter Adam Sendall, LSTF ProgrammeCoordinator, Derby City Council

The scheme provides affordable refurbishedbikes to local people in Derby to help themaccess work, education, training and otherfacilities by bike. Donations of abandoned orunwanted bicycles are transferred to HMPStocken, and refurbished by the inmates. Thebikes are then sold to individuals who cannotafford the cost of a new bike.

Integration - New technology, smartcards, buses, trains and interchange

Real Time Passenger Information andLegible Bus Networks Richard Cooke, RTPI Delivery Officer, SouthamptonCity Council

Successful roll-out of an innovative and groundbreaking Real Time Information System and thedelivery of a Citywide Legible Bus Networkproject which has carried forward the 'Legible Cities' approach to the public transportrealm. Conceptual system architecture (1st of itstype in UK and EU); Design Guidelines forLegible Bus Networks; Signal Based bus priorityand Partnership working with bus operators.

Slough’s new cycle hire schemeSavio DeCruz, Slough Borough Council Team Leaderfor Integrated Transport and Road Safety

Slough’s new cycle hire scheme has just beenlaunched. This session will overview of theinitiative, its aims and objectives, theinvolvement of partners including NEETs (youngpeople not in eductation, employment ortraining) in the maintenance and re-distributionof the bikes. While too early to present‘outcomes’ we will present early anecdotalevidence and usage figures.

Access to Stations – better cycle-rail integrationMartyn Brunt, Sustrans’ NCN Development Manager

The Access to Stations project, is led by BedfordBorough Council, co-ordinated by Sustrans,funded through the Local Sustainable TransportFund and delivered by a range of local authoritypartners. The project aims to increase levels ofsustainable and active travel amongst rail usersand promote rail travel in general. The key learning outcomes are how best todesign for cycling at stations; early lessons fromsupporting behaviour change interventions.

2

1

3

4

5

6

7

8

9

speedlearning 4926

Images: Speed learning in action at Velocity Vienna 2013.Other images courtesy of Sustrans

The Speed Learning session (15.40 - 17.30 on Day 1 in the Great Hall) provides a platform for knowledge sharing, generating discussion and helping LSTF teams to network with each other.

The 30 case studies will be presented simultaneously at ‘bar tables’ marked by numbered balloons, in SIX – 12 minute sessions. The case studies will be short presentations followed by discussion. A horn will be sounded when it is time to change tables.

Delegates choose to attend six from the following 30 speed learning sessions...

LSTF Case Studies

53–4 December 2013 Manchester Town Hall

Bus travel app pilot projectAndy Whitehead, LSTF Project Manager - PublicTransport, West of England LSTF

In April we launched a pilot bus app for the LSTFWEST region. Based on UK Bus Checker, the appshows bus stops, real-time information androutes. We provided a limited number of freedownloads for the public to use.New York City has now done the same!

Active Travel - Walking and Cycling initiatives

Are you Winter Ready?Nicola Appleby, LSTF Comms Lead, TfGM

In Autumn 2013 TfGM launched the Are YouWinter Ready? campaign, to reinforce themessage that cycling to work can be a year-round activity. Using a varied marketingmix, and tying it in with business-as-usualactivities, the campaign supports commutercycling initiatives, such as TfGM’s cycle trainingoffer and network of Cycle Hubs.

Community-led street designJames Cleeton, Sustrans’ National Project Co-ordinator, Communities

The aim of this project is to inspire and supportthe residents of Hamp, South Bridgwater, toredesign their urban environment to make itsafer and more attractive for everyday walkingand cycling. This, in turn, will help remove thebarriers relating to access to work andeducational opportunities, change resident’sattitudes towards walking and cycling, andcreate a culture of participation within the ward.

Making Liverpool walking and cycling friendlyKaren Stevens, Cycling Officer, Liverpool City Council

The council has developed an off-road walkingand cycling route connecting to the universitycampus, business district and additional worksthrough the Regional Growth Fund. We haveidentified, through work with the businessdistrict, Sustainable travel promotion throughour ‘Choose Freedom’ project. This has achievedsolid results, using a local specialist provider,BikeRight! to reach out to communities.

Pedestrian planning – Wayfinding inSouthampton Simon Jay, Senior Managing Consultant –Pedestrian, Cycling and Space Planning, Atkins

A high quality on-street pedestrian wayfindingsolution for Southampton city was developed byAtkins as a cost-effective family of signage, way-finding graphics and mapping products.This creates a comprehensive and recognisablesystem, which is now being rolled out across thecity and surrounding areas.

Working with public health to increaseactive travel Bryn Dowson, Sustrans’ Regional Director, North East

Sustrans is working with local authorities inNewcastle, Gateshead, Sunderland, NorthTyneside, South Tyneside and Durham toencourage children and families to walk andcycle for everyday trips. This LSTF-fundedproject is a partnership with the local publichealth team, and builds on a pilot, which wascommissioned by the Director of Public Healthfor North Tyneside.

The Walk to School Outreach Project Jenni Wiggle, Living Streets

The Walk to School Outreach Project is apartnership of 11 local authorities, led by DurhamCounty Council. We audit the local street fromthe perspective of the children. We taketeachers, pupils and parents on a walkaboutaround their school and ask them to identifybarriers to walking and how to tackle them.

Engagement - Partnership working

Slough Borough Council School'sEngagement ProgrammeJennifer Ward, Senior Transport Planner, Atkins

We have been actively engaging with schools forover a year as part of the LSTF programme. The case study looks at the identification ofpriority schools to engage with as part of theprogramme on how to keep schools engaged. It also discusses travel initiatives which havebeen successful and less successful andmonitoring of the impact of the programme.

Travel Support for Jobseekers, Creating Travel ChampionsGareth Hughes, Travel Support for Jobseekers, TfGM

TfGM offers bespoke training to complement theadvisory skills of staff from Jobcentres andpartner organisations, which equips them withthe skills to help jobseekers get to interviews andjobs by the best and most cost-effective mode oftransport. By being a Travel Champion, thisknowledge is shared among customers andcolleagues alike.

Jobcentre Plus Initiative in West YorkshireNicola Whatmuff, Travel for Work Advisor, METRO (WYPTE)

The Jobcentre Plus initiative engages with all 23 Jobcentre Plus offices in WestYorkshire to reduce the barriersdiscouraging job seekers fromtaking up employment inthe main towns and citiesin West Yorkshire. Thissuccessful programmeoffers free travel forjob interviews and afree travel pass forthe first month of work.

Cycle Coventry: Building effective health partnershipsRichard Smith, Cycle Coventry Smarter ChoicesCoordinator, Coventry City Council

Smarter choices are healthy, but are we doingenough to tackle health inequalities? CycleCoventry is responding to this challenge bydeveloping interventions in partnership withpublic health colleagues. Ask not what PublicHealth can do for you, but what you can do forthe health of your city.

Motivating businesses to considersustainable travelLiam Potts, Business Travel Advisor, TfGM

Kellogg’s is a large employer based in the heartof Trafford Park, Manchester, Europe’s largestbusiness park. With the help of TfGM’s TravelChoices business engagement team, a wideranging programme of activities has beendelivered to enable sustainable commuting tothis difficult to reach site. Find out how this wasachieved and what developments are planned as TfGM takes Kellogg’s on a sustainable travel journey.

Integrating road safety and sustainabletravel messagesClaire Molyneux Principal Road Safety Officer,Sheffield City Council

Sheffield’s City Council’s Road Safety Team workwith businesses, training organisations andapprenticeship programmes to deliver roadsafety presentations across Sheffield. The LSTFfunds have enabled us to incorporate sustainabletravel messages into eco-driving and show howto make better use of public transport as analternative. Combining both sets of messages ismore attractive to business.

.

Leicester Fit 4 Business Sally Slade & Sharon Mann, Local SustainableTransport Team Leaders, Leicester City Council

Sustainable travel grants and training for smalland medium sized businesses are provided inthis programme to help the businesses andemployees of Leicester to access affordable and sustainable transport. It provides cheapercommuting and business travel in the UK, such as rail/bus season ticket discounts, and a sustainable travel grant up to the value of £5,000

18

19

17

16

15

12

13

14

11

10 20

21

22

23

Speed Learning

Monitoring & Evaluation

LSTF impacts on rural economy and tourism- Drive less, emit less, spend more?Helen Tate & Alistair Kirkbride, Cumbria Tourismand Lake District National Park

Why is it worth investing in visitor travel? We’re breaking new ground finding out how farvisitor travel behaviour can shift. This forces usto ask new questions about how we evaluatebehaviour change. So, come along and askyourself whether you travel differently onholiday, and whether this might change how youlook at day-to-day travel.

Monitoring the success of Swindon travelchoice interventionsClaire Flemming, Swindon Travel Choices, Swindon Borough Council

Swindon has been working on its LSTFprogramme and investing a lot of time evaluatingvarious initiatives in order to learn what hasworked and what can be improved in the future. This case study will cover:- The Swindon “Rounds” – self guided circular routes for walking and cycling

- Cost effectiveness of various media outlets- Bus smartcard trial- Social media campaigns

Marketing & Communications

Connect Tees Valley bus campaign -Darlington Borough CouncilSheli Smith, DIVA creative

We undertook research with young people in theTees Valley area to understand their perceptionsof, and attitudes towards bus travel. Using this,we created an integrated online and offlinetargeted advertising campaign to raiseawareness of the bus travel information availableon the Connect Tees Valley website. Ourcampaign created an 89% increase in monthlyunique visitors to ConnectTeesValley.comcompared to the same period of June to Sept in2012, and Connect Tees Valley facebook page“likes” increased by 51%.

Branding for smarter travel Vicky Doyle, Hampshire County Council

The ‘My Journey’ brand has been adopted by sixneighbouring councils in the south of England.This shared identity promotes a variety oftransport options to local residents andbusinesses. The brand offers a strong and simpleproposition that is easilyrecognised in and aroundthe Hampshire area.

Supermodals Social Media Campaign –Lessons learnedPaula McGivern, Hereford County Council

Who are the Supermodals? Why do promotersof active travel need them? Who has used thecampaign and what have we learned? How much does it cost? Should governmentfund social media campaigns like this in the nextLSTF round?

Connecting Wiltshire - Personalised Travel PlanningLaura Gosling, Wiltshire Council

This PTP programme encourages more people touse sustainable modes of transport, especiallyrail and to reduce the need to travel. The projectis run in four towns and in each town theintervention has a specific theme to help test theapproach. These include: assessing thesegmentation priority ranking, existingcommunity versus new development, combiningresidential and business PTP.

Changing behaviour at key transition pointsPhil Wright, Engagement & Support ServicesManager, LSTF West of England

Habits are formed quickly and difficult to break.Experience and emerging research show that keylife transitions points are when habits can bebroken. We aim to change travel habits whenpeople move house, get a job or start training, go to university and when children move fromprimary to secondary education.

29

30

28

27

26

25

24


4926

The Speed Learning session takes placeat 15.40 in the Great Hall on Day 1

The 30 case studies will be presentedsimultaniously at ‘bar tables’ marked by numbered balloons, in SIX x 12 minute sessions. The case studies will be shortpresentations followed by discussion.

A horn will be sounded when it is time to change tables.

The Great HallThe Bees Area

27

26

1 2 3 7 8

4 5 6 9 10

11 12 13 20 21

14 15 16 22 23

24 25 17 18 1928

30

29

Speed Learning

speedlearning

7

Optional morning sessions

3 DECEMBER 2013 - DAY 1: OPTIONAL MORNING BONUS SESSIONS

10.30 Bonus session registration: Delegates register within the Beesarea in the Town Hall

11.00 Streamed sessionsDelegates choose to attend 1 of 4...

MediacityUK

Metrolink to MediaCityUK, a leading hubfor the creative and digital sectors, andhome for both the BBC and ITV. Visitincludes a tour of the site, andopportunities to hear about joint workingon sustainable transport.

National Cycling Centre

Metrolink to the National Cycling Centre,home of British Cycling. There will be atour of the velodrome and BMX tracks,and opportunities to hear about GreaterManchester's ambition to increase cyclistnumbers by 300% over the next 12 years.

City Tower Cycle Hub

A walking visit to the flagship City TowerCycle Hub, with the opportunity to viewfacilities and hear more about Transportfor Greater Manchester's commutercycling programme.

Option 1

Option 4 Lord Mayor’s Parlour

Option 2

Option 3

12.30 Return to Manchester Town HallACT TravelWise Re-launch - in the Great Hall

3 & 4 December 2013Manchester Town Hall

Local Sustainable Transport Fund National Conference Programme

If you are involved in sustainable transportprovision then this is the event to attend toinput into the future of smarter travel and findcooperation opportunities.

11.30 (Note: Later departure time)

Finding your way to procure, implement and provide better travel information

10.00 Registration and Coffee

10.30 Welcome

10.35 Sustainable travel and geographicalimaging in Greater Manchester David Hytch, Information SystemsDirector (Technology Initiatives), TfGM• Linking modes and information• Passenger information methods• Open Data to improve service• Considering the mix of modes and

information – Why geographicsystems work well

10.55 Lessons from experience – UK and International best practice intransport mappingPeter Warman, Consultant to FWT• The perspective of the traveller –

how do we look after different user groups?

• The map as a navigation aid• Tracking and GPS. Why don’t we

have ‘tom-toms’ in buses?• Where is personal navigation going?• Combining static and real-time

information

11.15 ‘Information provision’ not‘information pollution’ on transport mapsDr. Max Roberts, Department ofPsychology University of Essex (author of‘Underground Maps Unravelled’)• The enduring role of ‘a good map’?• The psychology of mapping• Usable versus beautiful• Cultural considerations• Some International best practices

11.35 Where is transport mapping going –what you now need to knowPeter Miller, CEO, ITO World• Navigating in the smarter city –

a glimpse of the near future• The common reality of disconnected

traveller information (Case study)• Delivering a consistent and coherent

message across all transport models– on a budget

• A single mapping and informationdatabase – How Ordnance Survey,Open Data and OpenStreetMap arecoming together

• Meeting the travel informationneeds of all users any time, anyplace, anywhere, any format

11.55 Provision of ‘on-street’ and ‘off street’passenger information – Dundee CaseStudyRob Murray, Consultant, Steer Davies Gleave• A ten your journey Discovery• Making best use of what you’ve got• Getting the mix of information

channels right• Desktop and mobile –

the usage trends

12.25 Question & discussion

12.30 Lunch served in the seminar room

13.30 Mapping and Information Surgeryto Bring your problems for the 1500 mapping experts to solve.


2-day Event

08.45 Registration opens: Refreshments served in the Banqueting Hall exhibition area

09.00 Optional pre-conference 30 minute ‘International Breakfast Briefing’ in the Lord Mayor’s Parlour

New York's sustainable transport policy and practiceJon Orcutt, Director of Policy, New York Department of Transport & Kate Fillin-Yeh - Director of the NYC Bike Share schemeSmarter Choices in SingaporeDr Evan Gwee, Director, Research and Publications Division, Land Transport Authority Academy, Singapore

09.30 Delegates return to exhibition area for morning coffee

09.50 Sustainable transport in ManchesterCouncillor Andrew Fender, Chair of the Transport for Greater Manchester Committee (TfGMC)

10.00 The views of LEPs on Sustainable TransportMike Blackburn, Chair of the Greater Manchester Local Enterprise Partnership & BT's regional director for the North West

10.10 Mainstreaming the Local Sustainable Transport FundLocal Transport Minister Baroness Kramer

10.20 Interview with the Minister, Chair of GM LEP and Chair of TfGMCInterviewer: Lynn Sloman Director of Transport for Quality of Life

11.00 Break: Refreshments served in the Banqueting Hall exhibition area

11.30 Streamed sessions: Delegates choose 1 of 4

Marketing and CommunicationsSponsored by Diva

The Key Ingredients of a SuccessfulBehaviour Change CampaignAmy Boyle, DIVA Creative

The Greener Journeys BehaviourChange Lab: getting motorists totry the busLynn Sloman and David Hall,Behaviour Change Lab

A campaign to increase awarenessof shared transport and createlegacyHelen Mack, Liftshare & Thomas Evans, Gloucestershire CC

Engagement - Partnership workingSponsored by TfGM

Delivering Success ThroughPartnership WorkingHelen Ramsden, Head of Travel Choices, TfGM

Lessons from the Award WinningLowestoft Local LinksSteff Jones, Suffolk County Counciland Jon Parker, ITP

Employers group - businessenagementAnn O'Driscoll, Director, North BristolSuscom

Mainstreaming - embedding smarter travel into general practiceSponsored by Transport for GreaterManchester (TfGM)

How big can we go?Gordon Baker, JMP

The devil is in the deliveryJon Foley, Steer Davies Gleave

Maximising value- tapping intoexisting funding to maximise LSTFproject fundsTim Anderson, Energy Savings Trust

Integration - New technology,smart-cards, buses, trains andinterchangeSponsored by ATKINS

Effective partnerships forpassenger transportAndy Summers, Hertfordshire CC

How technology & gamificationcan be used to encourage travelbehavioural change. A case studyfrom Leeds METROJames Datson, ATKINS; Ginny Leonard, METRO, RonanCarter, Stravel & PleaseCycle; Jon MJ, Cambridge University

Demolishing Information Silos forthe Benefit of CustomersPete Johnston, TfGM

The Great Hall Lord Mayor's Parlour Conference Hall Committee Room

4 DECEMBER 2013 - DAY 2: HOW SMARTER TRAVEL DELIVERS - LESSONS LEARNED

3 DECEMBER 2013 - DAY 1: WHAT WILL THE LSTF DELIVER?

BREAK FOR THE FOLLOWING DAY

12.30 Delegate registration: Registration and light refreshments served in the Banqueting Hall exhibition area

13.20 Keynote- Mainstreaming Smart Travel in Greater ManchesterDr Jon Lamonte, Chief Executive of Transport for Greater Manchester (TfGM)

13.30 7–theme panel discussion - Mainstreaming Smarter Travel and the LSTF

Chaired by: Prof. Phil Goodwin, University of West of England

Panellists:Graham Pendlebury, The Department for TransportGreg Hartshorn, Director of Transport Policy & Strategy, ATKINSPeter Lipman, Policy Director, SustransDr Jon Lamonte, Chief Executive, TfGM


1. Emphasis on local experience – mainstreaming in my authority2. Are the allocations if funds optimal yet?3. Are the allocations of staff (including seniority and career expectations) optimal yet?4. Are there problems caused by inconsistent or unsupportive other policies?5. Has central government been helpful?6. Has public opinion been supportive?7. Is there a vision for the next year and the next ten years


Programme

Mainstreaming - Embedding smarter travel intogeneral practiceSponsored by ATKINS

Local Growth Deals & Smarter TravelJonathan Foster-Clark, Atkins

LSTF and Young Adults: The realpotential for sustained, life - long travelbehaviour changeDamian Price, Mott MacDonald &Rachel Evans, Centro

How do we ensure a local LSTF legacy?Adrian Webb & Lee Parker,Southampton CC & Parose Projects

Monitoring and Evaluation

Best Practice in MonitoringAndy Cope, Sustrans

Cost effective monitoring ofbehaviour change interventionsTony Duckenfield, Steer Davies Gleave

Active Travel - Walking andCycling initiatives WorkshopSponsored by Sustrans

Mainstreaming Cycling for AllNick Vaughan, TfGM & Eleanor Roaf,Sustrans Regional Director, North West

Getting more people cycling -lessons from three years ofchallengesSam Robinson, Challenge for Change

Integration - New technology,smartcards, buses, trains andinterchangeSponsored by ATKINS

Real Time Travel Information -Delivering the benefitsDaniel Hobbs, Regional Director, AECOM

Connecting the Dales LSTFRandall Ghent, Connecting the DalesProject Leader, DITA

Sustaining access and connectivityin remote areas: some issues forsmart communicationsKoen Salemink, Researcher, University Groningen

Marketing and CommunicationsSponsored by ACT Travelwise

Market SegmentationJohn Screeton, DfT

A Blueprint for an EffectiveSustainable Travel WebsiteSteve Dupree, Diva Creative

Engaged Employers and intergratedfundingRachel Evans and Thomas Evans,Gloucetershire County County Council

Active Travel - Walking andCycling initiatives WorkshopSponsored by Sustrans

Integrating hard and soft measuresin access to education & workTony Russell, Transport EngineeringManager, Sustrans & Zsolt Schuller, Strategic SustainableTravel Officer, Devon County Council

Engagement -partnership workingSponsored by TfGM

Cross Boundary PartnershipWorking - The Trials andTribulations, a practical guideDaniel Caffrey, St.Helens Council

Delivering Smarter Travel Choicesthrough Social LandlordsLucy Low, Cheshire West

Monitoring and EvaluationSponsored by the Department for Transport

Workshop on Monitoring andEvaluationBetty Leow & Angela Trevithick, DfT



12.45 Lunch: Served in the exhibition area




16.15 Event Close

All streamed sessions are subject to capacity restraints: No pre-booking is available, so please arrive early to avoid dissapointment Published programme subject to change.

The Great Hall

15.40

30x case studies from LSTF projects to discuss. Held in the Great Hall and Bees Area. See p4-6

17.30 Break

18.00 Welcome to evening receptionGathering in the Banqueting Hall exhibition areaDave Newton, Transport Strategy Director, Transport for Greater Manchester (TfGM)Tony Meehan, Service Director for Strategic Advice, Atkins

18.10 Informal NetworkingLight bites and drinks party in the Banqueting Hall exhibition area

19.30 Day 1 Close

4926speedlearning


Speakers

SpeakersTim AndersonSenior Transport Advice Manager, The Energy Saving TrustTim provides best-practice and evidence-based advice and insight on how

consumers and business fleets can save money whentravelling. Previously Tim had a career in theautomotive industry, including rental operations andfleet management.

Gordon BakerManaging Director, JMP ConsultingGordon has 35 years’ experience of trafficand transportation projects. He isManaging Director of JMP Consultants

Limited, a Chartered Director and a member of theInstitute of Directors. He is also currently a CouncilMember and formerly the Central & Southern ScotlandBranch Chairman of the Chartered Institution ofHighways and Transportation.

Mike BlackburnChair of GM LEP & Regional Director, BT NorthwestMike has been with BT since 1992. His current role is that of Vice President,

Strategy & Planning for BT Global Government. He lives in the North West and has been BT’s Regional Director for the North West since 2007.Mike is chair of the Greater Manchester LocalEnterprise Partnership.

Amy BoyleDirector of Strategy, DIVA CreativeAmy Boyle is an award-winning marketerwho specialises in strategic behaviourchange campaigns. She has worked on

over 80 projects for public sector clients throughouther career. Many of these projects have achievednational recognition, including the i-Travel Yorkinitiative that was shortlisted for a 2013 NationalTransport Award.

Daniel CaffreyTransport Policy Team Leader, St.Helens CouncilAs part of his post he project managesthe Mid-Mersey LSTF and is project

manager for the delivery of the St.Helens elementswithin the Major Merseyside LSTF. He is also leadofficer on delivery and co-ordination of the LTP inSt.Helens.

Ronan CarterDirector, PleaseCycle & StravelRonan works with Local Authority andPrivate Sector clients to adapt thePleaseCycle/ Stravel system to maximise

the impact so as to affect modal shift. His backgroundis 13+ years in management consulting and start-ups,helping companies achieve their potential.

Toby CollisSenior Project Officer, Access to Education, SustransToby provides day to day co-ordination of the LocalSustainable Transport Fund Access to EducationProject. For the past 12 years he has been managingeducation projects in the charity sector aimed atpromoting inclusion for children, young people andadults from disadvantaged groups.

Dr Andy CopeDirector of Research and Monitoring, SustransAndy oversees research, monitoring and evaluationoperations for Sustrans. His accumulated understandingof monitoring, evaluation and research, frommethodological development to information application,has enabled Sustrans to generate empirical evidence ofthe value of the organisation’s work programmes.

Dr. Scott CopseyVisiting Lecturer, University of HertfordshireScott Copsey graduated from theUniversity of Hertfordshire with hisDoctoral thesis relating to Organisational

Travel Plan Development & Implementation. He is theUniversity’s Travel Planner, developing andimplementing its transport and environmentalstrategies and works extensively with local transportpartners, helping to deliver LSTF projects throughoutHertfordshire, including Quality Network Partnerships.

Phillip Darnton OBEPhillip has always been actively engagedin the world of cycling. Since 2011, Philliphas taken on various roles – as ExecutiveDirector of the Bicycle Association;

Chairman of the Cycle Rail Working Group for theDepartment of Transport, and Chairman of theAssociation of Bikeability Schemes. He chairs twocommercial organisations – Brompton Dock andChallenge for Change. He was awarded an OBE in2010 for his services to cycling.

James DatsonSenior ConsultantJames Datson is a Senior Consultant with over fourteenyears experience in transport planning consultancy. He specialises in promoting sustainable travel within theAtkins Highways and Transportation business, providing afocus on cycle route planning and design, initiatives topromote cycling and bike share projects.

Tony DuckenfieldHead of Insight, Steer Davies GleaveTony Duckenfield has had 25 yearsexperience of research and evaluation inthe transport sector. He has overall

responsibility for the monitoring of the consultancy’ssmarter choices projects, and is involved currentlywith the monitoring of six LSTF funded projects.

Steve DupreeDigital Media Team Manager, DivaSteve Dupree has ten years experience inthe creative digital industry and hasextensive experience delivering

innovative website solutions across the public andprivate sectors. Recent sustainable transport websitesinclude Connecting Wiltshire (Wiltshire Council), UKH2Mobility (Government and industry partnership) i-Travel York (York Council) and Derby Connected(Derby City Council).

Rachel EvansSenior Managing Consultant, AtkinsRachel leads the Travel DemandManagement Business in Atkins, with herparticular interest and expertise in

business engagement and securing successful TravelPlans for new developments. Rachel has the privilegeof supporting LSTF Authorities in the delivery of theirworkplace travel behavioural projects, facingchallenges such as business change management andmaking smarter parking decisions!

Thomas EvansLSTF Project Officer, Gloucestershire County Council Thomas Evans is a LSTF Project Officer atGloucestershire County Council. He has

been in the sustainable transport industry for over 6years during which he has enjoyed work placements inDubai and TfGM.

Councillor Andrew FenderChair of Transport for Greater ManchesterCommitteeAndrew was first elected in 1977 torepresent the Hulme and Moss Side

Wards on the former Greater Manchester CountyCouncil (GMC), and served until the Council’sabolition in 1986. When Labour took control of theGMC in 1981, Andrew was elected Chair of itsTransportation Strategy Committee.

Kate Fillin-YehDirector of the Bike Share Program, New York CityDepartment of TransportationHer work with the City has covered all aspects ofimplementing New York’s wildly successful CitiBikesystem, from writing the 2009 feasibility study tooverseeing the request for proposals process,designing the station network plan, identifying andselecting station locations, running NYCDOT’sunprecedented bike share community outreachprocess, and monitoring CitiBike’s ongoing operations.

Sarah FishSenior Consultant, AtkinsSarah Fish is a Senior Consultant in Atkins, particularlyfocussing on developing and delivering sustainabletransport solutions. She has specialist knowledge ofbehavioural change and business engagement and hasprogressed to a senior level at Atkins through a mix oftransport planning roles, continuous professionaldevelopment and through dedication to doing a goodjob.

Jon FoleyAssociate, Steer Davies GleaveJon leads Steer Davies Gleave’ssustainable travel and behaviour changecapability. He is also Executive Director

of ACT Travelwise, the UK’s leading not for profitsustainable travel membership Association.Jon is a sustainable travel and behaviour changespecialist with over 20 years transport planningexperience.

Jonathan Foster-ClarkTransport Policy Advisor, ATKINSJonathan specialises in transport and sustainableeconomic growth. He has supported local authoritiesin development of LSTF, pinch point and major schemefunding bids, and is working with a number of areas indeveloping transport priorities within their StrategicEconomic Plans.

Randall GhentConnecting the Dales Project Leader, DITARandall Ghent has worked in thesustainable transport arena since 1992.He launched the first World Carfree Day

in 2000 and wrote the North American version of theUK book ‘Cutting Your Car Use’ in 2006. Randall holdsan MSc in Sustainable Transport at University of Leeds.Before coming to DITA, Randall worked as a projectmanager for the train operating company East Coast.


Speakers

Prof. Phil GoodwinProfessor, University West of EnglandPhil Goodwin is Emeritus Professor ofTransport Policy at University CollegeLondon and at the University of the West

of England. He was formerly head of the TransportStudies Unit at UCL and at Oxford University, and hasbeen an adviser to both Conservative and LabourGovernments, including as a member of SACTRA andother advisory committees, and Chair of theindependent panel who helped write the 1998 WhitePaper.

Dr Evan GweeDirector Research and Publications Division,Land Transport AuthorityDr Evan Gwee joined the LTA in 1996where he spent more than a decade

handling policy and planning work including the reviewof several land use Master Plan and the planning ofmany strategic road and rail projects across Singapore;he also led several key transport policy reviews such asthe Review of the Parking Strategy for Singapore.

David HallExecutive Director, Behaviour ChangeSince 2006, David has been working withgovernment, businesses and charities oninsight-driven behaviour change

programmes tackling issues like climate change,healthy eating and home energy use. His projects withGreener Journeys focus on modal shift from car to bus.

Greg HartshornDirector of Transport Policy & Strategy,ATKINSGreg works with local authorities acrossthe UK to develop and deliver innovative

transport plans, programmes and schemes whichsupport achievement of clients’ broader objectives. He is currently co-programme director for SloughBorough Council’s LSTF programme.

Daniel HobbsRegional Director, AECOMDaniel specialises in the design anddelivery of intelligent transport system forthe urban and public transport

environments. He has had a leading role in the deliveryof journey planning and real time passengerinformation systems for the past 15 years, withexperience ranging from concept design and systemarchitecture to testing and commissioning.

Ceri HodgkisonSmarter Travel Officer, Cheshire West and Chester CouncilCeri Hodgkison has a background inCommunity Development and has

delivered numerous behaviour change projects withindiverse communities across the North West. The‘Delivering Smarter Travel Choices through SocialLandlords’ is as unique and innovative project that Ceriis keen to showcase.

David HytchInformation Systems Director, TfGMDavid is the Board Director with a wideportfolio including Passenger information,Innovation, Technology development,

delivery of Smart and Integrated Ticketing, PassengerSafety, Security and Information Services,Environmental Strategy Implementation, HighwayNetwork Management and Operations, in addition tothe Information Technology and CommunicationsInfrastructure and business applications for TfGM.David leads the investment of £30m for BroadbandInfrastructure in Greater Manchester, and the deliveryof Electric Vehicle Charging Infrastructure.

Dr Jon Michael JachimowiczJudd Business School, CambridgeDr Jachimowicz is an independentbehavioural science expert who specialisesin helping people make better decisions

that align more closely with their original intentions. Hisresearch addresses the fallacy of assumption of humanrationality into practical and implementable solutions.

Pete JohnstonLSTF Programme Manager, TfGMPete is currently responsible for thedelivery of improved travel informationsystems and highway network efficiency.

Pete has spent over ten years working for TfGM in avariety of roles and has experience of delivering andmanaging a variety of transport information systems.

Steff JonesSuffolk County CouncilSteff is actively involved in a range ofsubject areas with particular focus onengagement and behaviour change and

with specialism in sustainable travel. Steff currentlymanages Suffolk County Council’s LSTF behaviourchange programme.

Kelly KilbySocial and Equality Impacts Business Leader, ATKINS Kelly measures and assesses social and equalityimpacts across a variety of transport and non-transport schemes. She led the development of newWebTAG guidance on Social and DistributionalImpacts and undertakes an array of social andbehavioural research for a variety of clients.

Baroness Susan KramerMinister of State for TransportAs minister, Lib-Dem peer BaronessKramer, she is responsible for: HS2 – PhaseTwo; rail – funding and futures (including

RIS, SOFA, ORR, stations policy); cities and urbanrenewal (including growth deals and Heseltine Review);localism and devolution; local connectivity (includingsmart ticketing, buses, taxis, light rail and trams);accessibility and equalities; future transport (includingOLEV); natural environment (including biofuels); SMEs.

Jon LamonteChief Executive, TfGMJon Lamonte joined TfGM as CEO in2013. His portfolio covers rail, bus, tram,highways, cycling and other forms of

active transport. He contributes to the broadcommunity in Greater Manchester through his rolewith the Wider Leadership Team comprising of ChiefExecutives of the districts, Chief Constable, Chief FireOfficer and New Economy.

Ginny LeonardCTC (contracted to METRO)Ginny Leonard has worked for CTC thenational cycling charity as a developmentofficer for Yorkshire and Humberside for 6

years. She has vast experience in setting up anddelivering cycle projects, developing cycle strategies,building networks and running cycle events.

Peter LipmanDirector of Project Development andInnovations, SustransPeter is director of project developmentand innovation at Sustrans, responsible

for behaviour change focussed project and businessdevelopment and research and monitoring. In hispersonal capacity he is chair of the Centre forSustainable Energy, Transition Network and theDepartment for Energy and Climate Change'sCommunity Energy Contact Group.

Lucy LowSmarter Travel Officer, Cheshire West & Chester CouncilLucy Low is a Smarter Travel Officer at Cheshire West& Chester Council delivering their successful ‘Connectto Jobs’ project. She is heavily involved in themanagement and coordination of LSTF workplaceengagement. Lucy has over five years transportplanning experience, working previously in the privatesector with a Masters in Transport Engineering &Planning.

Helen MackClient Account Manager, LiftshareWith an MSC in Business Managementand a background in Marketing andAccount Management, she joined the

Liftshare team ten months ago. Today she works with anumber of clients to help promote their Liftshareschemes through brand development and marketingincluding accounts such as Heathrow, Centrica, Oxfamand Gloucestershire County Council.

Tony MeehanService Director for Strategic Advice, ATKINSTony leads a wide range of services including strategicand local transport planning, ITS consultancy,transport modelling, development and public realm,transport PPP advisory. Over 28 years he has beeninvolved in numerous urban and strategic transportstudies comprising highway, rail, bus, light-rail and fullmulti-modal strategies.

Peter MillerCEO, ITO WorldPeter has a track record of innovationfrom the beginnings of personalcomputers, through to the development

of real-time transport data standards. After asuccessful period as CTO of ACIS, he founded ITOWorld to realise his vision of smarter decision makingthrough innovative use of data.

Dave NewtonTransport Strategy Director, TfGMDave Newton has responsibility forstrategy, policy, research, analysis andtransport planning and solutions in his

role as Transport Strategy Director. A keen cyclist,Dave also heads up TfGM's cycling and travel choicesactivities. Dave’s career to date, spans transportconsultancy and two spells at TfGM.

Ann O'DriscollDirector, North Bristol SuscomAnn O'Driscoll - Ann runs North Bristol SusCom Ltd, acompany set up by a group of major employers inNorth Bristol, to promote sustainable commuting totheir 40,000+ employees and 30,000 students.SusCom also works with the West of England LEP andlocal authorities to deliver sustainable transportinfrastructure and activity in the area.

Jon OrcuttPolicy Director at the New York City Dept. ofTransportationJon oversaw development of NYC DOT'sstrategic plan in 2007-2008 and has

been a leader of the team that has delivered majorstreet design and other transportation innovations inNYC over the past six years. These include major newpedestrian and public spaces along Broadway inManhattan and throughout the city, weekendpedestrian streets, a robust and extensive cyclingnetwork and a set of new safety programs, including20mph zones in residential areas. He led thedevelopment of a large scale public bicycle program(Citi Bike) and New York’s integrated pedestrianwayfinding system.


Speakers

Jon ParkerDirector, ITP Ltd.Jon is a Director of ITP Ltd. and projectmanager of the award winning ‘LowestoftLocal Links for Business' programme. He

has over 20 years of experience in the planning, deliveryand evaluation of sustainable transport programmes,with particular expertise of research into theeffectiveness of smarter choices interventions, includingas lead author of national research programmes.

Lee ParkerDirector, Parose ProjectsLee is recognised as one of the leading UKexperts in the implementation of SmarterChoices programmes, and their

evaluation, having managed the ground-breakingSmarter Travel Sutton programme from inceptionthrough to the end of the demonstration fundingperiod. He has led teams engaged in Smarter Choicesimplementation in Southampton, Haringey, Cross RiverPartnership, LB Sutton and Abu Dhabi.

Graham PendleburyDirector: Local Transport, Department forTransportGraham leads the Local TransportDirectorate at the Department for

Transport (DfT). This is a multi-disciplinary unitcomprising policy staff, economists, statisticians andother professional staff, with responsibility in England(except London) for local transport funding, regionalengagement, buses & taxis, and local sustainabletravel initiatives.

Damian PriceGlobal Lead for TDM, Mott MacDonaldDamian Price is Mott MacDonald’s globallead for TDM and has extensiveinternational experience. In addition to

the Centro LSTF, he has: Worked on the developmentof the TDM programme for the Glasgow 2014Commonwealth Games; managed the development ofa TDM programme for the Emirate of Abu Dhabi;worked on London 2012’s TDM business engagementprogramme; developed a TDM / Traffic Managementprogramme to support the opening of the NewInternational Airport in Quito Ecuador.

Helen RamsdenHead of Travel Choices, TFGMHelen Ramsden has responsibility forleading Greater Manchester’s ambitiousTravel Choices agenda, which includes

managing the delivery of the Travel Choices andCommuter Cycle programmes, both funded by LSTF.Previously, Helen has led on a number of award-winning sustainable transport and behaviour changeprogrammes, playing a significant role in delivering theLondon2012 Travel Demand Management programme.

Eleanor RoafNorth West Regional Director, SustransEleanor Roaf joined Sustrans as North West RegionalDirector in March 2013. Her background is in PublicHealth, working for the NHS in the northwest. She hasworked in Manchester for the last 10 years, and wasthe Director of Public Health for North ManchesterPCT, and more recently was a Consultant in PublicHealth for NHS Manchester.

Dr. Maxwell J. Roberts B.Sc. Ph.D.My research interests fit into the broad area of humanreasoning and intelligence. In particular, I aminterested in individual differences in the strategiesthat people use to solve problems, their causes, andtheir consequences. It is my belief that until weunderstand individual differences, we will never fullyunderstand cognition.

Sam RobinsonGeneral Manager, Challenge for ChangeSam joined the team at Challenge forChange in early 2011 as BusinessDevelopment Manager and has now

taken the helm as General Manager to steer Challengefor Change through another exciting phase ofdevelopment. Sam has a strong background in CSRand career spanning the public, private & third sectors.

Tony RussellTransport Engineering Manager, SustransTony is a Chartered Engineer providingsupport on the traffic and highwaysaspects of Sustrans’ projects, including

developing skills within both Sustrans and externalorganisations through professional training, directsupport and Sustrans website. Over the past 16 yearshe has gained extensive experience of infrastructuredesign for cyclists and pedestrians in the UK andabroad and is regarded as one of the leading experts inthis field.

Koen SaleminkResearcher at the Faculty of Spatial Sciences, University of GroningenKoen Salemink is a researcher at the Faculty of SpatialSciences, University of Groningen (NL). The goal of hisresearch is to assess the socio-economic role of ICTdevelopments in rural areas . His position is co-fundedby EU Interreg IVB subsidies from the project ITRACT:Improving Transport and Accessibility through newCommunication Technologies.

Chris ScarllProject Manager, AirbusChris is the head of the Airbus Project ManagementOffice for the A380 Wing, Pylon & HTP activities,based at Filton near Bristol. For the past 2 years Chrishas also been the site travel plan coordinatorresponsible for developing the Filton travel plan insupport of the site redevelopment.

Zsolt SchullerStrategic Sustainable Travel Officer, Devon County CouncilA transport Planner with over 10 years experiencespecialising in behaviour change and promotingsustainable travel modes. He was Project Manager forExeter’s Cycling Demonstration Town between 2006-2011 and has since been involved in a number of LocalSustainable Transport Fund Programmes.

John ScreetonSenior Researcher, Department for TransportJohn is responsible for the design and qualityassurance of social research used and commissionedby the Department in relation to behavioural insightsand Ultra Low Emission Vehicles. John has previouslyheld positions at the Department for Education, EKOSConsulting and Plymouth University.

Dr Lynn SlomanFounder of Transport for Quality of Life Lynn’s work at Transport for Quality ofLife includes analysis, research andevaluation to design local smarter travel

programmes and help shape national policy onsustainable travel. She also works on ‘smart growth’master-planning initiatives; and on putting the ‘publicinterest’ back into rail and roads policy.Lynn is a member of the Expert Panel advising theDepartment for Transport on selection of localauthority bids to the Local Sustainable Transport Fund.

Andy SummersLSTF Programme Manager & Team leader for TransportPolicy, Hertfordshire County CouncilA graduate of the University of York, Andy haspreviously worked at City of York Council, GovernmentOffice for the East of England, House of Commons andEast of England Development Agency.

Ian TaylorDirector, Transport for Quality of LifeIan Taylor is Director of Transport for Quality of Life, aspecialist sustainable transport company thatevaluates sustainable transport projects to understandwhat works and gain insights to develop freshinnovations.

Angela TrevithickLSTF Communications & EvaluationAngela Trevithick has worked in a rangeof roles within the Department forTransport, from coordinating accessibility

advice; to reviewing the barriers around carryingmobility scooters on public transport; to encouragingtravel behaviour change within business. She iscurrently working with the Local Sustainable TransportFund team to deliver their communications andevaluation work-streams.

Nick VaughanHead of Transport Planning & SolutionsNick Vaughan has spent all his working life as atransport planner, with almost 25 years at TfGM andits predecessors. Since April 2011, when TfGM took ona responsibility for the strategic co-ordination ofcycling, Nick has led on cycling, and the successfulLSTF Commuter Cycle and Cycle City Ambition Grantbids.

Peter WarmanTransport ConsultantSince 2003, Peter has assisted various UKTransport Authorities to evolve theirpublic transport integration and

sustainable transport strategies. An example includesintroducing the ‘MobiHub’ Networks for Plymouth(2004) and South West Hertfordshire (2008). Thiswork included assisting a local taxi operator (Taxifast)and Plymouth City Council in the market developmentof their new Taxibus Service operating in and aroundthe St. Budeaux Hub area in 2006.

Adrian WebbLSTF Programme Manager, SouthamptonCity CouncilAdrian is the Programme Manager forSouthampton’s Local Sustainable

Transport Fund (LSTF) projects. He is responsible forthe delivery of the City’s Sustainable Travel City projectand also Southampton’s projects within Transport forSouth Hampshire & Isle of Wight Major LSTFprogramme. This includes marketing andcommunications, business engagement, schools,active travel, freight and monitoring.

Geoff WilliamsonPublicity Officer , Hertfordshire County CouncilGeoff is Team Leader for Research and ServiceImprovement in Hertfordshire County Council'sTransport Access and Safety Unit. Geoff has been heavilyinvolved with the development of the Quality NetworkPartnership and the bus improvement measures thathave been installed within the LSTF area.


ACT Travelwise Stand 12

ACT TravelWise is the UK's premier membershipAssociation for all organisations working to promotesustainable travel and behaviour change. We supportour members in their work to promote sustainabletravel through provision of first-class learningopportunities, partnership working, marketing supportand networking events. We also engage with decisionmakers locally, nationally and within Europe on behalfof our members to influence the debate on sustainabletravel and behaviour change. www.acttravelwise.org

Aecom Stand 13

AECOM is at the heart of sustainable transportdelivery. Our vision and innovative solutions havesuccessfully provided communities with new andimproved travel choices to achieve a legacy of lastingbehaviour change. Our partners have benefited fromour skills and experience in:• Market leading guidance on evaluating behaviour

change initiatives• Programme management• Large-scale personalised travel planning campaigns• Public and active transport infrastructure• Social marketing and engagement techniques• Technology based solutionswww.aecom.com

All ParkStand 2

Allpark Ltd is a leading UK designer, manufacturerand installer of a wide range of cycle parking andstreet furniture products within the home building,end user and public service sectors. In addition wehave developed and manufactured SecuracycleBritain's most secure cycle parking compound whichis now available to view at St Pancras Internationalrailway station.www.allpark.co.uk

AppiusStand 14

For over 15 years Appius have specialised in theTransport Sector. Clients include Merseytravel, EdinburghAirport, The Highways Agency, Transport for London,Docklands Light Railway, South Yorkshire PTE, WestYorkshire PTE, Manchester Metrolink, Go South Coast /Wilts & Dorset Buses, Northern Rail, Condor Ferries andBrittany Ferries. More recently Appius have designed and developed

the GettingAbout website for the Local SustainableTransport Team of Bournemouth Borough Council andfacilitated LSTF workshops.Our services include digital marketing, user centred

design, website content management, systemsintegration, enterprise hosting and web strategy reviews.www.appius.com

AtkinsStand 5

Atkins' Highways & Transportation business is a leadingprovider of design, project management and engineeringconsultancy services to the transport sector. Our 1,100staff provide a complete range of services from strategictransport policy advice, asset management to design andmajor projects to clients spanning local and centralgovernment, as well as private developers. www.atkinsglobal.com

BroxapStand 24

As a company Broxap has been operating for over 64years, during this time we have successfullyaccumulated an extensive portfolio in the design,supply and manufacture of cycle parking , canopies,walkways, shelters, street furniture and litterbins.

We provide products & services to the TransportIndustry, Local Authorities, Education and Commercialsectors across the UK. Our expertise in these areasallows us to fully manage contracts from inception tocompletion; offering a complete design & build service.www.broxap.com

Carplus TrustStand 25 & 26

Carplus is a national organisation promoting sharedmobility. It works on policy and practical solutions tocombat congestion and reduce harmful emissions.Carplus works with transport authorities and club

operators to capture the benefits of new technologyand support behavioural change. Our work includes:programme delivery for Transport for London andTransport Scotland; research and data collectionincluding an annual survey of car club users; andconsultancy and technical advice. We are currentlyworking with several local authorities to expand thecar club network or to research the viability of a newcity wide scheme, including provision of pool carsservices for local authorities and NHS Partnerships.www.carplus.org

City Car ClubStand 25 & 26The largest independent car club in the

UK, City Car Club is already working with 20 localauthorities around the UK to help reduce theirtransport spend, carbon emissions and help localresidents/business meet their sustainability goals. With more than 720 vehicles available to members

across the country in 16 cities – including vans, hybridvehicles and 7 seaters, City Car Club is a logicalelement of any transport mix. [email protected]

Exhibitors

1713192021

67 8 9 10

16 15 14

5

18

23

3 42

1

22

Catering Catering Catering Catering 27

28 29 30

12

26

25

24

11

Exhibitors

Banqueting Hallentrance

Reception Roomentrance


Co-wheelsStand 25 & 26

Co-wheels is a national car club operation run as asocial enterprise. With 35 locations, it has the largestgeographical spread of UK car clubs.It is the largest provider of shared electric cars and

plug-in hybrid cars in the UK and provides an electricbike service for organisations. It has also pioneered afleet management service which is used by over 20NHS Trusts. Co-wheels offers a social franchise service to

support community car clubs and operates the onlycar club wheelchair access vehicle. The success of the Co-wheels business model hasmade the company one of the fastest growing socialenterprises in the UK. [email protected]

CyclehoopStand 15

Cyclehoop Ltd was founded in 2008 by Anthony Lau.Inspired by the theft of his own bike, Anthony designedthe award-winning Cyclehoop that converts existingstreet furniture into cycle parking.

Based in London, the company has since launched arange of products that are helping cities, businessesand homes solve the problem of bicycle parking and theft.

Designed and made in Britain, Cyclehoop isexpanding their business internationally and exports to15 countries around the world.www.cyclehoop.com

CyclepodsStand 7

Cycology marries cycling with technology. We offer acomplete range from bike pumps & public bike workstations, essential for cycle hubs via automatedentry/exit systems and full design cycle hubs withhundreds of bike spaces to turnkey bike hire systemsfor TOCs of all sizes.

Cycology also offers public information displayswith bike counters that can differentiate between childand adult bikes that are in use in Europe. Our bike hirescheme is in use by Abellio for their Merseyrail,Northern Rail and Greater Anglia franchises as well asBelgian Railways.www.cyclepods.co.uk

Diva CreativeStand 23

diva is the UK's leading sustainable travel behaviourchange marketing agency. We know what drives travelbehaviour and use this understanding to designcommunications programmes that successfullyinfluence travel behaviour and encourage people tochoose to travel more sustainably.

We understand the complexities of transport andare experienced at working with partners within bothPassenger Transport Executives and Local Authorities.This experience means we can combine learning andbest practice from Personal and Business TravelPlanning, Smarter Choices, Sustainable Travel Townsand Cycling Demonstration Towns with conceptualmodels of behaviour change, to deliver real results.

We pride ourselves in delivering an exceptionalcreative service that exceeds our clients expectations.Our clients enjoy working with us and we are regularlyre-commissioned to continue our excellent work tosupport sustainable travel programmes.www.divacreative.com

E-carStand 25 & 26

E-Car is the UK’s first entirely electric pay-per-use carclub, combining the increasing popularity of pay-per-use car clubs as an attractive, affordable alternative totraditional car ownership, with the improvingperformance and reduced price of electric vehicles.

E-Car is currently running operations in London,Oxford, Hertfordshire, Milton Keynes and Luton. TheE-Car mission is a simple, if ambitious, one. Improvingmobility on a local level whilst simultaneously reducingboth the cost and environmental impact of eachjourney taken. [email protected]

FalcoStand 30

Falco is the UK's largest manufacturer, supplier andinstaller of cycle parking systems, advanced cycle productsand cycle shelters. From design through to manufacture,project management, installation and final sign-off, Falcooffers a comprehensive cycle parking package.

Falco is introducing the VeloMinck and VeloSpace,two state-of-the-art, automated cycle parking systemsdesigned to systematically park bicycles above groundor below ground. Using an advanced user identificationsystem, the VeloMinck simply accepts a bicycle, parksit securely and returns it back to the cyclist whenrequired. The system is unmanned and remotelymonitored with life time support.

FWTStand 8

CHK Limited trading as FWT handles the production ofmapping and publicity information for a range of localauthorities, operators and transport organisations. FWT is part of the Cook Hammond & Kell (CHK) Group,

one of the UK's leading mapping companies, and specialisesin the production of publicity for the transport industry.Areas of expertise include design, artwork, timetableproduction, cartography, print, web design and projectmanagement.FWT has built up a reputation of one of the country's

leading producers of quality information for the publictransport sector. Our clients include local authorities,Passenger Transport Executives (PTE), Transport forLondon, transport groups, bus and rail operators.FWT is based at Highgate in North London, with

regional management in Southend-on-Sea, and Leicester.Sister companies within the Cook Hammond & Kell Groupinclude Oxford Cartographers, Tiger's Eye, The NationalMap Centre, The Dublin Map Centre and CHK America.CHK America has grown to become a key producer ofPassenger Transport Information in the United States.www.FWT.co.uk

iBase SystemsStand 22iBase's iTRACE suite is playing a

crucial role in the LSTF program by providing astandardised monitoring platform for 25% of thebodies that submitted successful bids. iTRACE caneasily monitor the effectiveness of behavioural changeinitiatives is essential to the evaluation of programsand expenditure in terms of travel behaviour andreturn on investment.

iTRACE has been adopted by 30% of all UK localauthorities. It is an internet-based software suitedesigned to monitor compliance, manage and reporton Workplace, School and Residential travel plans.Targets are set and surveys completed asorganisations implement behavioural and physicalinitiatives to reduce the dependency on car travel andpromote the use of sustainable travel methods and"Smarter Travel Choices" practices. www.ibasesystems.co.uk

LiftshareStand 18

myPTP powered by Liftshare is the 1st everpersonalised travel planning tool to integrate ALLmodes of transport - delivering PTPs at a fraction ofthe cost and time of traditional methods.

This innovative web based tool has been devised byLiftshare to help individuals make informed smarterchoices about their mode of travel, as well as improveaccessibility.

myPTP allows organisations to better understandtravel behaviour; increasing efficiency and time/costsavings. In addition it collects travel data, provides amonitoring facility and enables organisations toidentify modal shift.www.liftshare.com/business

Lockit-SafeStand 27Lockit-Safe is a leading

supplier of cycle parking solutions to the TransportIndustry, Local Authorities, Education and Commercialsectors throughout the UK. We design, fabricate andinstall a full range including cycle racks, shelters,secure compounds and two-tier systems.

Celebrating 20 years in business means we haveinvaluable experience and knowledge within ourindustry allowing us to deliver turn-key solutions todeadline with minimal disruption to end users.Flexibility, corporate identity, innovative products,competitive pricing and short lead times are key toprojects we have been involved in, and we’d be morethan happy to share some of our experiences with you.www.lockit-safe.co.uk

PIE MappingStand 10

PIE is a data, routing and mapping company based inLondon. An industry leader, the team works withorganisations in both public and private sectors todevelop innovative map-based solutions that helppeople and vehicles use public spaces efficiently,compliantly and sustainably.

Its ability to combine vast amounts of high qualitydata with powerful and flexible routing technologies iswhat sets the company apart.

PIE's recent work with both the London OrganisingCommittee of the Olympic and Paralympic Games(LOCOG) and Transport for London have beentestament to this and are text book examples of publicand private sector partnership.www.PIEmapping.com

Pindar CreativeStand 16Pindar Creative specialise in producingpublicity to promote sustainable travel

across a wide range of media, including both printedand online solutions. Our service is tailored to offer the complete solution to

travel information providers. We deliver specialist design,cartography, typesetting, artwork creation, data collectionand proof checking services. We are able to fulfil yourcomplete print and distribution requirements.

Our core printed products include sustainable travelmaps, timetable and leaflet publications, road sidepublicity and posters.

We also offer innovative solutions to add valueincluding Interactive mapping websites, digitaltimetable publications and mobile optimised sites.www.pindarcreative.co.uk

O

Exhibitors


Please CycleStand 1

Effective and efficient tools to get more staff cycling.Cycling increases profits, reduces carbon, attractsemployees and cuts down sick days. PleaseCycleprovides organisations with everything needed tobegin or boost a workplace cycle scheme.

We specialise in using digital innovation, employee-engagement and professional services to get morestaff commuting by bike. We're a group of passionateentrepreneurs and keen cyclists who simply lovecycling and want to help businesses tap into thetremendous value it offers to their brand, employees,and all other stakeholders. www.pleasecycle.com

Red ZuluStand 11

Red Zulu supplies high visibility work wear andproducts used in the promotion of road safety. Ourwide range of products conforms to British, Europeanand International standards. We combine marketingand manufacturing expertise to develop products tomaximise campaign effectiveness and get maximumvalue from budget.www.zuluhost.net/redzulu

StreetsureStand 3 & 4

Streetsure provides street furniture and cycle parkinginfrastructure solutions to the public and private sectormarkets. Streetsure has experience in working onlarge contracts, for example, Marylebone andWaterloo stations and Transport for London, and alsosupplying cycle parking solutions for residentialschemes, local authorities and the education sectorthroughout the UK and Europe.www.bellsure.co.uk/streetsurecycleparking

Straight InformaticsStand 25 & 26

At Straight we are always looking for ways in whichour clients can improve their environmentalperformance, not just because it is the right thing to dobut because it can save time and money too. OurInformatics Division was set up to help businesses andorganisations make more efficient use of plant andequipment. Our current focus is motor vehicles.We provide a specialist service in remote asset

management using telematics and softwareapplications for shared vehicles, currently in two areas.First with pool vehicles, used by multiple employeeswithin an organisation; and secondly with self-serviceshared vehicles, for example run by car clubs. [email protected]

SustransStand 17Sustrans is a leading UK charity

enabling people to travel by foot, bike or publictransport for more of the journeys we make every day.We work with families, communities, policy-makersand partner organisations so that people are able tochoose healthier, cleaner and cheaper journeys, withbetter places and spaces to move through and live in.www.Sustrans.org.uk

Transport for Greater ManchesterStand 6

Transport for Greater Manchester and its partners areleading LSTF innovation with a programme aimed atgetting people to travel sustainably, while stimulatingthe local economy. Key activities include communitytransport extensions, investments in smart technology,investment in cycle ways, work to promote commutercycling and presenting available sustainable travelchoices in new and engaging ways.

Transport for Quality of LifeStand 19

Transport for Quality of Life designs and evaluatessustainable travel programmes. We work for localauthorities, national government, bus operators, and non-governmental organisations. We provide strategic policyadvice; help local authorities to prepare funding bids withoutstanding success rates; provide interim programmemanagement; build stakeholder support for sustainabletravel; engage and build councillor support; and prepareworkplace and visitor travel plans.

Our practical advice is based on deepunderstanding of travel behaviour change; extensiveexperience and knowledge of best practice; ground-breaking research and evaluation of 'what works'.www.transportforqualityoflife.com

Transport PlanningAssociates (TPA)Stand 9

Transport Planning Associates is a company ofconsulting transport planners, traffic engineers andinfrastructure designers with offices in Bristol,Cambridge, Cardiff, London and Welwyn Garden City.

Our vision is: To become and remain a best in classconsultancy, to gain the respect of the communities andproject teams within which we work, to create a workingenvironment that attracts the most talentedprofessionals, and to be our clients' consultant of choice.

Transport Planning Associates advises its clients onthe development and implementation of travel plansand travel planning strategies. Our travel plancomprises of a companywide strategy with individualtravel plans for each of our office sites in accordancewith best practice. www.transportplanningassociates.co.uk

Prizes to be won!The Mainstreaming Smarter Travel Exhibition includes30 organisations offering specialists services andinnovative products to the sustainable transportindustry. Delegates are encouraged to spend timewith our exhibitors as they are likely to find newsolutions that could enable them to carry out theirongoing transport projects.

All exhibitors will be issuing raffle tickets todelegates who have spenttime with them on theirexhibition stands.

The results of the raffle will be announced at 15.00during the last tea and coffee break on Day 2. The draw will take place in the exhibition hall, so don’t miss it.

Raffle terms:Prizes will be issued to winners holding the winningnumbered raffle ticket. If the winning ticket-holder is notthere to claim at the time of the draw, another number willbe drawn.

PleaseCycle are offering a half price 1-yearimplementation and licence to either theirPleaseCycle (cycling-only) or Stravel (multi-modal)systems to the lucky winner of the raffle. This is a saving in excess of £7,500.Visit Stand 1 to find out more.

Landor LINKS are giving away a free 1 yearsubscription (Worth £144) to their Flagshippublication: Local Transport Today.

LTT offers a comprehensive fortnightly news service,with independent, authoritative analysis, in-depthfeatures on the latest issues, and the largest andbrightest recruitment section in the transport policyand planning field.

If the winner already has a current LTT subscription, it will be extended by 1 year.

Exhibitors

Landor LINKS are giving away a 16GB Kindle Fire HD Tablet

Mainstreaming Smarter Travel Delegate Information Pack

Documents

Transcript of Mainstreaming Smarter Travel Delegate Information Pack